Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Centrica

🔹 Location: Windsor, Berkshire, England, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies to increase brand awareness and engagement.
• Creating, curating, and managing published content across all social channels.
• Monitoring, listening, and responding to users while cultivating leads and sales.
• Analyzing key metrics and tweaking strategy as needed.
• Collaborating with other teams to manage reputation, identify key players, and coordinate actions.

ASSUMPTION: This role requires a strong understanding of social media platforms and their effective use for brand promotion and customer engagement.

📋 Key Responsibilities

✅ Develop and implement social media strategies to increase brand awareness and engagement.

✅ Create, curate, and manage published content (images, video, written) across all social channels.

✅ Monitor, listen, and respond to users in a “social” way while cultivating leads and sales.

✅ Analyze key metrics and tweak strategy as needed.

✅ Collaborate with other teams to manage reputation, identify key players, and coordinate actions.

ASSUMPTION: The role requires a balance of creative and analytical skills, as well as strong communication and organizational abilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Proven experience (2-5 years) in social media management or a related role.

Required Skills:

• Deep understanding of key social media platforms (Meta, X, Instagram, YouTube, LinkedIn).
• Exceptional writing, editing, and presentation skills.
• Strong analytical thinking and judgment skills.
• Creativity and adaptability.
• Strategic planning abilities.

Preferred Skills:

• Experience with social media management tools.
• Knowledge of the energy industry.

ASSUMPTION: While a degree in a related field is preferred, relevant experience and skills may be considered equivalent.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a role of this level in the UK).

Benefits:

• Competitive pension scheme.
• Private healthcare and dental plans.
• Life assurance and income protection.
• Generous annual leave entitlement.
• Flexible working arrangements.

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional remote work.

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Centrica operates in the utilities sector, focusing on energy services and solutions.

Company Size: Centrica is a large organization with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Centrica was founded in 1997 and has since grown to become a leading international energy services and solutions company.

Company Description:

• Centrica supplies energy and services to over 10 million customers, mainly in the UK and Ireland, through brands such as British Gas, Bord Gáis Energy, and Centrica Business Solutions.
• The company is committed to energizing a greener, fairer future through innovative energy and services solutions.
• Centrica is a people-focused organization that prioritizes supporting the different realities its employees face.

Company Specialties:

• Energy Services & Technology
• Energy Retail
• Connected Home
• Distributed Energy
• Home Services
• Renewable energy
• Energy trading
• Energy Storage

Company Website: http://www.centrica.com

ASSUMPTION: Centrica's large size and diverse range of services and brands offer applicants a wide range of career opportunities and growth prospects.

📊 Role Analysis

Career Level: This role is suitable for a mid-level professional with 2-5 years of experience in social media management or a related field.

Reporting Structure: The Social Media Manager reports directly to the Social Media Lead within the Chief Customer Office (CCO).

Work Arrangement: This role is primarily on-site, with occasional flexibility for remote work.

Growth Opportunities:

• Progression to a senior role within the social media team or other marketing departments.
• Expansion into related fields, such as content creation, digital marketing, or customer experience.
• Opportunities to work on high-profile projects and campaigns, gaining valuable experience and exposure.

ASSUMPTION: Centrica's large size and diverse range of services and brands offer applicants a wide range of career opportunities and growth prospects.

🌍 Location & Work Environment

Office Type: Centrica's Windsor office is a modern, collaborative workspace with on-site amenities.

Office Location(s): Maidenhead Road, Windsor, Berkshire SL4 5GD, GB

Geographic Context:

• Windsor is a vibrant town located in the Royal Borough of Windsor and Maidenhead, offering a mix of historic and modern attractions.
• The town is well-connected by road and rail, with easy access to London and other major cities.
• Windsor offers a range of housing options, from apartments to family homes, catering to various budgets and preferences.

Work Schedule: The standard workweek is Monday to Friday, with core hours of 10:00 AM to 4:00 PM. Flexible working arrangements may be available.

ASSUMPTION: The Windsor office provides a dynamic and engaging work environment, with easy access to local amenities and transport links.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening with the hiring manager, Nick Smith.
• In-depth interview with the hiring manager and a member of the HR team.
• Final interview with the Social Media Lead or another senior team member.

Key Assessment Areas:

• Candidates' understanding of social media platforms and strategies.
• Candidates' creative and analytical skills, as demonstrated through portfolio pieces or case studies.
• Candidates' cultural fit with Centrica's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your social media management experience, demonstrating your ability to create engaging content and drive brand awareness.
• Research Centrica's brand and values to ensure a strong cultural fit.

ATS Keywords: Social Media Management, Content Creation, Engagement Strategies, Analytical Thinking, Judgment and Reasoning, Creativity, Adaptability, Strategic Planning, Communication Skills, Online Marketing, Customer Orientation, Multitasking, Organizational Abilities, Editing, Presentation Skills

ASSUMPTION: Centrica's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social).
• Graphic design tools (e.g., Canva, Adobe Creative Suite).
• Video editing software (e.g., iMovie, Adobe Premiere Pro).
• Analytics tools (e.g., Google Analytics, Sprout Social Insights).

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Centrica prioritizes understanding and meeting the needs of its customers.
• Collaborative: The company fosters a culture of teamwork and collaboration across its various brands and departments.
• Innovative: Centrica encourages creativity and continuous improvement in its approach to energy services and solutions.

Work Style:

• Dynamic: The role requires a proactive and adaptable approach to social media management.
• Creative: Candidates should be able to generate engaging and innovative content tailored to Centrica's brand and audience.
• Analytical: The role involves analyzing key metrics and trends to inform content strategy and engagement tactics.

Self-Assessment Questions:

• Do you align with Centrica's customer-centric approach, and how do you demonstrate this in your work?
• How do you stay up-to-date with social media trends and best practices, and how have you applied this knowledge in previous roles?
• Describe a time when you had to adapt your content strategy in response to real-time events or changes in social media trends. How did you approach this, and what was the outcome?

ASSUMPTION: Centrica's values and work style provide a framework for assessing candidates' cultural fit and potential for success in the role.

⚠️ Potential Challenges

• The role may require working outside of standard business hours to manage social media channels and respond to customer inquiries.
• Candidates may face competition from other social media professionals with relevant experience and skills.
• The role may involve managing multiple social media channels and creating content for various brands within the Centrica portfolio.
• The energy industry is subject to regulatory changes and market fluctuations, which may impact the role's priorities and focus.

ASSUMPTION: These challenges can be mitigated through effective time management, strong communication skills, and a proactive approach to staying informed about industry trends and developments.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position offers the opportunity to work on high-profile campaigns and manage multiple brands within a large, international organization.
• In the energy industry, Centrica is a leading provider of energy services and solutions, offering applicants a unique opportunity to gain experience in a dynamic and evolving sector.
• Career progression in this role may lead to opportunities in related fields, such as content creation, digital marketing, or customer experience, providing a clear path for professional growth and development.

ASSUMPTION: This role offers a unique combination of scale, diversity, and growth potential, setting it apart from similar positions in other industries or organizations.

📝 Sample Projects

• Developing and implementing a social media strategy to increase brand awareness and engagement for British Gas, resulting in a 20% increase in followers and a 15% increase in engagement rates over six months.
• Creating and curating content for Hive's social media channels, including images, videos, and written posts, to promote the brand's smart home products and services, leading to a 15% increase in website traffic from social media referrals.
• Managing Centrica's corporate social media channels, including LinkedIn, to promote the company's thought leadership and employer branding initiatives, resulting in a 10% increase in job applications from social media sources.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact expected of the Social Media Manager in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Chief Customer Office (CCO) and how this role fits into the broader organization?
• How does Centrica support the professional development and growth of its social media team members?
• Can you provide examples of successful social media campaigns or initiatives led by the CCO, and what made them effective?
• How does Centrica approach and manage crises or negative feedback on social media channels?
• What are the key performance indicators (KPIs) used to measure the success of social media campaigns and strategies, and how are these tracked and reported?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the organization, enabling them to make an informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://centrica.wd3.myworkdayjobs.com/Centrica/job/Windsor/Social-Media-Manager_R0074741-1
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on social media management, content creation, and analytics.
• Prepare examples of your social media management experience, demonstrating your ability to create engaging content and drive brand awareness.
• Research Centrica's brand and values to ensure a strong cultural fit and prepare thoughtful questions for the interview process.
• Follow up with the hiring manager, Nick Smith, one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.