**📌 Core Information**
- **Job Title:** Social Media Manager
- **Company:** Polarsteps
- **Location:** Amsterdam, Noord-Holland, Netherlands
- **Job Type:** Full Time
- **Category:** Marketing
- **Date Posted:** April 24, 2025
- **Experience Level:** 5-10 years
- **Remote Status:** On-site (Hybrid)
**🚀 Job Overview**
Key aspects of this role include:
- Evolving social media strategy and short-form video strategy
- Creating engaging content for various platforms
- Working on large-scale content campaigns and cross-functional initiatives
- Collaborating with diverse teams to promote product features and launches
*ASSUMPTION: This role requires a balance of creativity, analytical thinking, and strong communication skills to succeed.*
**📋 Key Responsibilities**
- ✅ Evolve and implement social media strategy, focusing on quantitative analysis and content experiments
- ✅ Create or oversee the creation of entertaining, iconic content for Polarsteps social media platforms
- ✅ Work on large-scale content campaigns, from one-off creator collaborations to regular creative projects with Polarsteps Pioneers
- ✅ Collaborate cross-functionally to promote different product features, launches, and initiatives, such as HR initiatives, podcasts, and partnerships
- ✅ Monitor and analyze social media performance, using insights to inform future content and strategy
*ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative.*
**🎯 Required Qualifications**
- **Education:** Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
- **Experience:** 6+ years of social media experience, with a proven track record of scaling organic accounts for brands or personal projects
- **Required Skills:**
- Strong video production skills and proficiency in app creator tools across social platforms
- Experience with video editing software
- Sharp eye for social trends and ability to respond quickly to emerging trends
- Excellent communication and collaboration skills
- Ability to relocate to Amsterdam, Netherlands
*Preferred Skills:*
- Experience with social media analytics tools
- Familiarity with the travel industry
- Fluency in additional languages
*ASSUMPTION: Candidates with experience in fast-paced, creative environments and a passion for travel will likely excel in this role.*
**💰 Compensation & Benefits**
- **Salary Range:** €50,000 - €70,000 per year (Based on industry standards for a Social Media Manager role in Amsterdam)
- **Benefits:**
- Yearly free flight or train ride to a random location
- MacBook
- Hybrid working arrangement
- Extensive home office set-up
- 30 days of vacation
- Two paid Culture Days
- Work from another country for up to 8 weeks a year
- Personal development budget
- Pension plan
- Daily team lunches
- Monthly parties and team trips away
- Lively office in downtown Amsterdam with travel costs reimbursed
- Free Polarsteps Travel Books
*ASSUMPTION: The salary range is estimated based on market research for similar roles in Amsterdam. The benefits package is comprehensive and designed to support work-life balance and personal growth.*
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Travel technology
- **Company Size:** 51-200 employees
- **Founded:** 2015
- **Company Description:** Polarsteps is a travel app that helps users plan, track, and relive their trips in a smart and beautiful way. The company is headquartered in Amsterdam and has a diverse team of over 70 employees from 20+ nationalities.
- **Company Specialties:** Travel, startups, app development, mobile technology, iOS, Android, product, and engineering
*ASSUMPTION: Working at Polarsteps offers a dynamic, multicultural environment with a strong focus on innovation and growth.*
**📊 Role Analysis**
- **Career Level:** Mid to senior-level marketing role
- **Reporting Structure:** Reports directly to the Head of Growth & Marketing
- **Work Arrangement:** Hybrid (split time between the office and home)
- **Growth Opportunities:**
- Potential to grow within the marketing department as the company expands
- Opportunities to work on diverse projects and collaborate with various teams
*ASSUMPTION: This role offers strong potential for career growth and development within a fast-growing company.*
**🌍 Location & Work Environment**
- **Office Type:** Lively office in downtown Amsterdam
- **Office Location:** Vijzelgracht 53A, Amsterdam, Noord-Holland 1017 HP, NL
- **Geographic Context:** Amsterdam is a vibrant, multicultural city with a strong startup ecosystem and a high quality of life
- **Work Schedule:** Standard office hours with flexibility for remote work
*ASSUMPTION: The work environment at Polarsteps is collaborative, creative, and fast-paced, with a strong emphasis on work-life balance.*
**💼 Interview & Application Insights**
- **Typical Process:** Online application review → Phone/Video screen → Take-home assignment → On-site interview → Final decision
- **Key Assessment Areas:** Social media strategy, content creation, cross-functional collaboration, and cultural fit
- **Application Tips:**
- Tailor your resume and cover letter to highlight your social media experience and achievements
- Showcase your creativity and understanding of the travel industry in your application materials
- Prepare examples of successful social media campaigns you've worked on and the results they achieved
*ASSUMPTION: The application process for this role is competitive, and candidates should emphasize their relevant experience and achievements in their application materials.*
**🛠️ Tools & Technologies**
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Video editing software (e.g., Adobe Premiere Pro, iMovie, or similar)
- Social media analytics tools (e.g., Hootsuite, Sprout Social, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
*ASSUMPTION: Candidates should be comfortable learning and using new tools and platforms as needed.*
**👔 Cultural Fit Considerations**
- **Company Values:** Innovation, creativity, collaboration, and a passion for travel
- **Work Style:** Fast-paced, dynamic, and creative, with a strong emphasis on teamwork and open communication
- **Self-Assessment Questions:**
- How do you stay up-to-date with the latest social media trends and platforms?
- Can you provide an example of a successful social media campaign you've worked on, and what made it successful?
- How do you approach collaborating with cross-functional teams to promote product features and launches?
*ASSUMPTION: Candidates who are passionate about travel, creative, and adaptable will thrive in Polarsteps' dynamic work environment.*
**⚠️ Potential Challenges**
- Keeping up with the fast-paced nature of social media trends and platforms
- Balancing creative and analytical aspects of the role
- Collaborating effectively with cross-functional teams to promote various initiatives
*ASSUMPTION: Candidates should be comfortable working in a fast-paced environment and adaptable to change.*
**📈 Similar Roles Comparison**
- **Comparison Point 1:** Social Media Manager vs. Community Manager - While both roles focus on engaging audiences, a Social Media Manager is more focused on content creation and strategy, while a Community Manager focuses on building and maintaining relationships with followers.
- **Comparison Point 2:** Industry-specific context - Polarsteps' focus on the travel industry sets this role apart from similar positions in other industries, as it requires a deep understanding of travel trends and consumer behavior.
- **Comparison Point 3:** Career path comparison - This role offers strong potential for career growth within the marketing department, with opportunities to take on more senior roles as the company expands.
*ASSUMPTION: Candidates should consider their career goals and interests when comparing this role to similar positions in the industry.*
**📝 Sample Projects**
- Creating a successful social media campaign to promote a new travel destination or feature within the Polarsteps app
- Collaborating with the product team to create engaging content that highlights the unique features of the app
- Working with external influencers or partners to create sponsored content that aligns with Polarsteps' brand and values
*ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them.*
**❓ Key Questions to Ask During Interview**
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does Polarsteps support the growth and development of its employees?
- What is the company's long-term vision for the social media team, and how does this role fit into that vision?
- How does the company measure the success of its social media efforts, and how can this role contribute to improving those metrics?
*ASSUMPTION: Candidates should use the interview process to gather information about the company's goals and expectations for this role, as well as their own potential for growth and development within the organization.*
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through
this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements
- Prepare examples of successful social media campaigns you've worked on and the results they achieved
- Follow up with the hiring manager after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
