Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Almedia

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing FreeCash’s social media presence across multiple platforms
• Creating and publishing engaging content daily
• Driving user acquisition, activation, and retention through storytelling and data analysis
• Collaborating with creators, freelancers, and editors
• Localizing and scaling campaigns by market

ASSUMPTION: This role requires a strong understanding of social media platforms and a proven track record in driving performance through organic content.

📋 Key Responsibilities

✅ Fully own and manage FreeCash’s social presence on TikTok, Reddit, X, and Instagram

✅ Design, produce, and publish native social content daily

✅ Launch and run full-scale organic campaigns

✅ Continuously analyze content data to improve performance

✅ Maintain high-quality creative standards (copy tone, visual polish, pacing)

✅ Repurpose user-generated content (UGC) and leverage influencer materials creatively

✅ Build and lead a pipeline of creators, freelancers, editors

ASSUMPTION: This role requires strong creator skills, including filming, editing, writing, and posting content.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-5 years of experience in User Acquisition or Paid Social in gaming or ad tech industries

Required Skills:

• Proven track record of driving performance through organic content
• Strong creator skills: film, edit, write, post
• Deep platform knowledge: Reddit, TikTok, X, Instagram
• Analytical mindset: understand content KPIs and how to move them

Preferred Skills:

• Experience working with UGC or influencer marketing
• Able to localize and scale campaigns by market
• Memeliterate, current, and has the "cool social media person" vibe

ASSUMPTION: Familiarity with AI content tools is a plus but not required.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Weekly breakfast and lunch at the office
• Public transport ticket
• Gym membership
• Language classes
• Stock options

Working Hours: Full-time, primarily on-site in Berlin

ASSUMPTION: Salary range is estimated based on industry standards for similar roles in Berlin.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2020

Company Description:

• Almedia is the fastest-growing advertising company in Europe, offering mobile game and app developers unparalleled returns from rewarded user acquisition.
• Based in Berlin, Almedia offers clients the opportunity to acquire 10,000 users daily, providing consistent value and improved ROAS in the short and long term.
• Almedia is committed to fostering talent and providing a clear path for growth, whether employees aspire to be future leaders or specialists.

Company Specialties:

• Rewarded user acquisition
• Data-driven approach to advertising
• Community of over 40 million users engaging with games, apps, and surveys

Company Website: www.almedia.co

ASSUMPTION: Almedia is a high-growth startup with a collaborative approach to work, offering employees the opportunity to share in the company's success and growth.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Primarily on-site in Berlin, with some flexibility for remote work

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunity to work on various campaigns and projects, gaining diverse experience
• Chance to develop skills in areas such as influencer marketing, localization, and campaign scaling

ASSUMPTION: This role offers significant growth potential as Almedia continues to expand its impact in the ad-tech space.

🌍 Location & Work Environment

Office Type: Modern, centrally located office designed to foster collaboration and team connection

Office Location(s): Potsdamer Straße 125, Berlin, BE 10783, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The office is located in the heart of Berlin, with easy access to public transportation
• Berlin offers a high quality of life, with numerous cultural attractions, parks, and nightlife options

Work Schedule: Full-time, primarily on-site, with some flexibility for remote work

ASSUMPTION: The on-site work arrangement allows for better collaboration and team connection, fostering a strong company culture.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role and answer questions
• Task or project assessment to evaluate skills and problem-solving abilities
• Final interview with the team or stakeholders to ensure a good fit

Key Assessment Areas:

• Platform knowledge and content creation skills
• Analytical mindset and data-driven approach
• Cultural fit and alignment with company values
• Problem-solving and adaptability

Application Tips:

• Highlight your experience in user acquisition or paid social, with a focus on driving performance through organic content
• Include examples of your content creation skills, such as videos, posts, or campaigns you've worked on
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare questions to ask during the interview, demonstrating your interest in the role and company

ATS Keywords: User Acquisition, Paid Social, Content Creation, Social Media Management, Data Analysis, Video Editing, Copywriting, Platform Knowledge, AI Content Tools, Influencer Marketing, Community Engagement, Creative Standards, User Retention, User Activation, User Engagement, Meme Literacy

ASSUMPTION: Almedia uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords will increase the visibility of your application.

🛠️ Tools & Technologies

• Social media platforms: TikTok, Reddit, X, Instagram
• Content creation tools: Video editing software, graphic design tools
• Analytics tools: Google Analytics, social media analytics platforms
• Project management tools: Asana, Trello, or similar

ASSUMPTION: Familiarity with these tools is not required, but a willingness to learn and adapt to new technologies is essential.

👔 Cultural Fit Considerations

Company Values:

• Innovative and high-growth
• Collaborative and team-focused
• Data-driven and analytical
• Committed to fostering talent and providing growth opportunities

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and problem-solving
• Creative and innovative

Self-Assessment Questions:

• Do you have a proven track record of driving performance through organic content?
• Are you comfortable working in a collaborative, team-focused environment?
• Do you have strong creator skills, including filming, editing, writing, and posting content?
• Are you able to analyze data and use it to inform your content strategy?

ASSUMPTION: Almedia values candidates who are a strong cultural fit, with a focus on collaboration, innovation, and data-driven decision-making.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation demands
• Keeping up with the fast-paced, ever-changing social media landscape
• Balancing user acquisition, activation, and retention goals
• Adapting to a high-growth startup environment, with potential changes in priorities and responsibilities

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a data-driven approach to content creation and strategy.

📈 Similar Roles Comparison

• This role is unique in its focus on organic content creation and management for a specific brand within a larger advertising company
• Similar roles in gaming or ad tech industries may focus more on paid social or user acquisition strategies
• Career paths in this field may include specializing in a specific platform or moving into a leadership or management role

ASSUMPTION: This role offers a unique opportunity to focus on organic content creation and management, with potential growth opportunities as the company expands.

📝 Sample Projects

• Creating and executing a TikTok campaign to drive user acquisition and engagement
• Analyzing Instagram data to identify trends and optimize content strategy
• Collaborating with influencers to create user-generated content for Reddit

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from content creation and strategy to data analysis and collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for FreeCash?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Almedia support the growth and development of its employees?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does Almedia approach localization and scaling campaigns by market?

ASSUMPTION: These questions demonstrate your interest in the role and company, while also providing valuable insights into the day-to-day responsibilities and long-term growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Almedia's careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on driving performance through organic content
• Prepare examples of your content creation skills, such as videos, posts, or campaigns you've worked on
• Prepare questions to ask during the interview, demonstrating your interest in the role and company
• Follow up with a thank-you note after your interview, reiterating your interest in the role and addressing any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.