Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Gymreapers

🔹 Location: Nampa, Idaho, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 25, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: On-site (Nampa, ID)

🚀 Job Overview

Key aspects of this role include:

• Managing Gymreapers' social media channels (TikTok, Instagram, Facebook, Twitter, YouTube)
• Collaborating cross-functionally with marketing, creative, and athlete management teams
• Creating compelling content and managing social media campaigns
• Overseeing community management and customer service on social media
• Tracking and analyzing social media KPIs and providing regular reports

ASSUMPTION: This role requires a high level of creativity, strong organizational skills, and the ability to work well under pressure. It's ideal for a self-starter with a passion for social media and fitness.

📋 Key Responsibilities

✅ Critically assess deadlines and find creative ways to deliver high-quality work while meeting business objectives

✅ Collaborate cross-functionally with internal teams to create and execute social media campaigns and product launches

✅ Uphold Gymreapers' brand while innovating on new looks and processes

✅ Manage day-to-day social media accounts and oversee community management

✅ Closely collaborate with brand marketing, paid advertising, and content creators to ensure social media campaigns align with brand voice and marketing objectives

✅ Identify and track social media KPIs, and provide regular analysis and reporting with key insights and learnings

✅ Plan and oversee monthly content calendar, creative content development, scheduling of posts, and reporting against KPIs

ASSUMPTION: This role requires a strong understanding of digital marketing strategies, excellent communication skills, and the ability to multitask and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Minimum of 5 years of experience in social media management

Required Skills:

• Proven experience in social media management and digital marketing
• Strong understanding of social media platforms (TikTok, Instagram, Facebook, Twitter, YouTube)
• Excellent communication and collaboration skills
• Ability to work quickly and efficiently under pressure
• Experience with social media analytics and reporting

Preferred Skills:

• Experience in the fitness or apparel industry
• Skills in videography and video editing
• Fluency in Spanish (for bilingual social media content)

ASSUMPTION: Candidates with experience in the fitness industry and/or a background in videography will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a mid-senior level social media manager in the Boise, ID area)

Benefits:

• Competitive pay
• Company-paid holidays
• Paid Time Off (PTO)
• Gymreapers on-site gym
• Newly renovated HQ
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% employee discount
• 100% employer-paid medical, dental, and vision insurance
• 100% employer-paid short-term and long-term disability - life insurance for both employee and spouse/dependents
• Health Savings Account (HSA) employee option

Working Hours: Monday - Friday, 8AM - 5PM (flexible according to business needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level social media manager in the Boise, ID area. Actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Fitness Gear & Apparel)

Company Size: Medium (51-200 employees)

Founded: 2014

Company Description:

• Gymreapers is a premium training brand specializing in supportive workout gear and accessories
• Trusted by athletes and fitness enthusiasts worldwide
• Motto: "Nothing Is Given // Everything Is Earned"

Company Specialties:

• Premium fitness gear
• Gym gear
• Fitness apparel

Company Website: http://www.gymreapers.com

ASSUMPTION: Gymreapers is a growing company with a strong focus on quality and innovation in the fitness gear and apparel industry.

📊 Role Analysis

Career Level: Mid-Senior level (5+ years of experience)

Reporting Structure: Reports to the Creative Director / VP of Marketing

Work Arrangement: On-site at Gymreapers' HQ in Nampa, ID (20 minutes outside of Boise, ID)

Growth Opportunities:

• Potential career progression into a senior or management role within the marketing department
• Opportunities to collaborate with and learn from various teams within the company
• Chance to grow with the company as it expands its product offerings and market reach

ASSUMPTION: This role offers significant growth potential for the right candidate, as Gymreapers continues to expand its brand and product offerings.

🌍 Location & Work Environment

Office Type: On-site (Gymreapers' HQ in Nampa, ID)

Office Location(s): 2102 E Karcher Rd, Nampa, Idaho 83687, US

Geographic Context:

• Nampa, ID is located approximately 20 minutes outside of Boise, ID
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and a growing cultural scene
• Nampa has a cost of living that is lower than the national average

Work Schedule: Monday - Friday, 8AM - 5PM (flexible according to business needs)

ASSUMPTION: The on-site work arrangement at Gymreapers' HQ in Nampa, ID, offers a collaborative and dynamic work environment, with easy access to outdoor recreation and a growing cultural scene.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager (Creative Director / VP of Marketing)
• Final round interview with additional team members
• Background check and reference check

Key Assessment Areas:

• Candidates' understanding of Gymreapers' brand and products
• Candidates' social media management skills and digital marketing strategies
• Candidates' ability to work well under pressure and manage multiple projects simultaneously
• Candidates' cultural fit with Gymreapers' core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of Gymreapers' brand and products in your application materials
• Prepare examples of your social media management and digital marketing work to discuss during the interview
• Be ready to discuss your experience with Gymreapers' target audience and how you've engaged with them on social media

ATS Keywords: Social Media Management, Digital Marketing, Brand Management, Community Management, Content Creation, KPI Tracking, Marketing Campaigns, Fitness Industry, Apparel Industry, Videography, Video Editing

ASSUMPTION: Gymreapers uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Social media management platforms (Hootsuite, Buffer, Sprout Social, etc.)
• Analytics tools (Google Analytics, Sprout Social Analytics, etc.)
• Video editing software (Adobe Premiere Pro, iMovie, etc.)
• Graphic design tools (Canva, Adobe Creative Suite, etc.)

ASSUMPTION: Familiarity with relevant social media management, analytics, and design tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice

Work Style:

• Collaborative and dynamic
• Fast-paced and results-driven
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you embody Gymreapers' core values, particularly "Nothing is Given // Everything is Earned"?
• Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
• Do you thrive in a culture that emphasizes continuous learning and improvement?

ASSUMPTION: Gymreapers' culture is highly collaborative, dynamic, and focused on continuous learning and improvement. Candidates who embody the company's core values and thrive in this type of environment will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple social media channels and campaigns simultaneously
• Working with tight deadlines and under pressure
• Balancing creative innovation with adherence to Gymreapers' brand guidelines
• Keeping up with the latest social media trends and algorithm changes
• Managing customer service and community management responsibilities

ASSUMPTION: These challenges require strong organizational skills, the ability to multitask and manage multiple projects simultaneously, and a deep understanding of social media management and digital marketing strategies.

📈 Similar Roles Comparison

• This role is unique in its focus on the fitness gear and apparel industry, as well as Gymreapers' specific brand and target audience
• Compared to similar social media manager roles in other industries, this role offers the opportunity to work with a growing brand in a dynamic and collaborative environment
• Career progression in this role may lead to senior or management positions within the marketing department, as Gymreapers continues to expand its product offerings and market reach

ASSUMPTION: This role offers unique opportunities and challenges compared to similar social media manager roles in other industries. Candidates who are passionate about the fitness gear and apparel industry and Gymreapers' brand will be most drawn to this role.

📝 Sample Projects

• Managing Gymreapers' social media channels during a major product launch, including creating engaging content, coordinating with internal teams, and tracking KPIs
• Developing and executing a social media campaign to increase brand awareness and engagement among Gymreapers' target audience
• Creating and implementing a social media listening and engagement strategy to improve customer service and community management

ASSUMPTION: These sample projects highlight the diverse and dynamic nature of the social media manager role at Gymreapers, requiring strong organizational skills, creativity, and a deep understanding of digital marketing strategies.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing Gymreapers' social media presence, and how can this role address them?
• How does Gymreapers' marketing team collaborate and communicate with other departments, such as product development and customer service?
• What opportunities are there for growth and professional development within the marketing department and the company as a whole?
• How does Gymreapers' culture support work-life balance, and what resources are available to employees to maintain a healthy lifestyle?
• What are Gymreapers' plans for expanding its product offerings and market reach, and how can this role contribute to that growth?

ASSUMPTION: These interview questions demonstrate a candidate's interest in Gymreapers' brand, culture, and long-term growth potential, as well as their understanding of the social media manager role and its impact on the company's overall success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media management and digital marketing work to discuss during the interview
• Be ready to discuss your experience with Gymreapers' target audience and how you've engaged with them on social media
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.