📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Spotify
🔹 Location: New York, NY
🔹 Job Type: Permanent
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (flexible work from home)
🚀 Job Overview
Key aspects of this role include:
- Leading organic social media strategies for Spotify's podcast and audiobooks verticals
- Acting as a thought leader and advocate for best-in-class organic social media practices
- Monitoring and optimizing social performance to support team KPIs
- Collaborating with cross-functional teams to ensure alignment with broader business objectives
- Managing time and resources effectively in a distributed team environment
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of social media platforms and trends.
📋 Key Responsibilities
✅ Develop and execute strategies to drive positive engagement for Spotify's content, channels, creators, and business objectives
✅ Lead fan engagement, GTM, and content calendar plans, ensuring alignment with GOSS and wider Spotify priorities
✅ Stay ahead of evolving social algorithms, best practices, and community behaviors to optimize Spotify's social presence
✅ Monitor social listening to gauge sentiment, identify relevant themes and trends, and track, analyze, and optimize social performance
✅ Ensure all content adheres to the Social Style Guide and Strategy, and rigorously vet content for brand safety and alignment with department strategy and broader business objectives
✅ Manage time and resources with care and precision, ensuring thoughtful coordination across distributed teams, time zones, and dependencies
✅ Use the RACI model to clearly identify roles and responsibilities across projects and maintain clarity and accountability in communication
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5+ years of experience leading strategy for organic social media, preferably in a global or entertainment/media environment
Required Skills:
- Proven track record of leading innovative social campaigns
- Expertise in algorithm optimization for Instagram, TikTok, X, WhatsApp, and YouTube
- High confidence in communicating social insights to influence decision-making
- Excellent project management and account management skills, particularly for a distributed environment
- Strong discernment in brand safety, content evaluation, sentiment, and marketing strategy
Preferred Skills:
- Experience with social listening tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the music or entertainment industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $83,810 - $119,729 USD per year (based on Spotify's provided range)
Benefits:
- Health Insurance
- Six months paid parental leave
- 401(k) retirement plan
- 23 paid days off
- 13 paid flexible holidays
- Paid sick leave
Working Hours: Full-time (40 hours per week) with flexible work-from-home options
ASSUMPTION: The provided salary range is inclusive of multiple levels, and placement within the range will be determined during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Spotify is a leading global music streaming service with a strong focus on podcasts and audiobooks. They operate in a highly competitive market and prioritize innovation and user experience.
Company Size: Spotify has 5,001-10,000 employees, providing ample opportunities for collaboration and growth. As a mid-sized company, Spotify offers a balance between the agility of a startup and the resources of a larger organization.
Founded: Spotify was founded in 2006 in Sweden and has since grown to become a publicly-traded company with global headquarters in Stockholm.
Company Description:
- Spotify's mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.
- Spotify offers a vast library of over 70 million tracks, with a focus on music discovery, management, and sharing.
- As the largest driver of revenue to the music business today, Spotify plays a crucial role in shaping the future of the music industry.
Company Specialties:
- Music streaming
- Podcasts
- Audiobooks
- Music discovery and recommendation
- Artist and creator support
Company Website: http://www.lifeatspotify.com
ASSUMPTION: Spotify's focus on innovation and user experience creates a dynamic and fast-paced work environment.
📊 Role Analysis
Career Level: This role is a mid-level position within Spotify's marketing and communications department, offering opportunities for growth and advancement.
Reporting Structure: The Social Media Manager reports directly to the Global Organic Social Strategy (GOSS) team and collaborates with cross-functional teams, including content creators, artists, and other marketing professionals.
Work Arrangement: This role offers a hybrid work arrangement, with some in-person meetings and flexible work-from-home options.
Growth Opportunities:
- Expanding responsibilities within the GOSS team or related departments
- Advancement to a senior or management role within Spotify's marketing and communications organization
- Opportunities to work on high-profile projects and campaigns
ASSUMPTION: Given Spotify's focus on innovation and growth, there are ample opportunities for professional development and career advancement within the company.
🌍 Location & Work Environment
Office Type: Spotify's New York office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 4 World Trade Center, New York, NY 10007, US
Geographic Context:
- New York City is a major hub for the music and entertainment industries, providing ample opportunities for networking and collaboration
- The city offers a diverse range of cultural experiences, dining options, and recreational activities
- New York's vibrant music scene and strong podcast community make it an ideal location for this role
Work Schedule: The Social Media Manager is expected to work standard business hours, with some flexibility for meetings and events as needed.
ASSUMPTION: The hybrid work arrangement offers a balance between the energy and collaboration of an office environment and the flexibility and convenience of working from home.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the GOSS team
- Final interview with the marketing leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Social media expertise and platform knowledge
- Cultural fit and alignment with Spotify's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media experience and achievements
- Prepare examples of successful social media campaigns you've led and the results they drove
- Demonstrate your understanding of Spotify's brand and the unique challenges and opportunities of the music streaming industry
ATS Keywords: Social Media Strategy, Organic Social, Engagement, Content Development, Project Management, Brand Safety, Social Listening, Algorithm Expertise, Communication, Analytics, Trend Analysis, Community Management, Performance Optimization, Team Coordination, Thought Leadership, Fan Engagement, Content Calendar Management
ASSUMPTION: Spotify's application process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on identifying the best fit for the role and the organization.
🛠️ Tools & Technologies
- Social media platforms: Instagram, TikTok, X, WhatsApp, YouTube
- Social listening tools (e.g., Hootsuite, Sprout Social, Brand24)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
ASSUMPTION: The specific tools and technologies used in this role may evolve as Spotify's social media strategy and platform landscape change.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Empowerment
- Passion
- Integrity
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Creative and innovative
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and algorithm changes?
- Can you provide an example of a time when you had to adapt your social media strategy in response to a significant change or challenge?
- How do you approach collaboration and communication with cross-functional teams in a distributed environment?
ASSUMPTION: Spotify values candidates who are passionate about music, podcasts, and audiobooks, and who can demonstrate a strong understanding of the company's mission and values.
⚠️ Potential Challenges
- Managing multiple social media platforms and content streams simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing the needs and priorities of various stakeholders, including artists, creators, and internal teams
- Ensuring brand safety and adherence to Spotify's social media guidelines in a dynamic and unpredictable online environment
ASSUMPTION: The Social Media Manager must be able to navigate these challenges effectively and adapt to new situations as they arise.
📈 Similar Roles Comparison
- Unlike other social media manager roles, this position focuses specifically on Spotify's podcast and audiobooks verticals, requiring a deep understanding of these content types and their unique audience behaviors
- As a global organization, Spotify offers opportunities for international collaboration and exposure to diverse markets and cultures
- This role offers the chance to work on high-profile campaigns and initiatives, with the potential for significant impact on Spotify's overall business strategy
ASSUMPTION: Candidates should consider how their skills and experiences align with the unique aspects of this role and how they can contribute to Spotify's ongoing success in the music streaming industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new Spotify-exclusive podcast or audiobook release
- Analyzing social listening data to identify trends and insights, and using those findings to inform content strategy and improve social performance
- Collaborating with cross-functional teams to create and execute a global social media launch plan for a new Spotify feature or product
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Social Media Manager may be involved in, demonstrating the role's strategic and collaborative nature.
❓ Key Questions to Ask During Interview
- How does this role fit into Spotify's broader marketing and communications strategy?
- Can you describe the team structure and dynamics within the GOSS team and the broader marketing organization?
- How does Spotify support the professional development and growth of its employees, particularly within the marketing and communications department?
- What are the most significant challenges facing the social media team in the coming months, and how can this role help address them?
- How does Spotify approach collaboration and communication with artists, creators, and other external partners?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their application and potential fit with Spotify.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media experience and achievements, using the ATS keywords provided
- Prepare examples of successful social media campaigns you've led and the results they drove, focusing on your strategic thinking, creativity, and ability to optimize performance
- Follow up with Spotify's hiring team one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
