Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Later

🔹 Location: Los Angeles, California, United States

🔹 Job Type: On-site (Remote OK)

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (Offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership for multiple brand accounts across social platforms
• Setting and tracking content goals aligned with client objectives
• Creative oversight from concept to execution
• Hands-on execution, including community management and content creation

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving client outcomes across various social media platforms.

📋 Key Responsibilities

✅ Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.)

✅ Set and track content goals aligned with client objectives (awareness, engagement, conversion)

✅ Communicate performance insights and next steps clearly to internal and external teams

✅ Anticipate client needs and proactively pitch new ideas, formats, and campaigns

✅ Guide the content process from concept to execution—briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy

✅ Ensure content feels social-first, timely, and tailored to each platform

✅ Collaborate closely with design, video, and influencer teams to bring ideas to life

✅ Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed

✅ Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations

✅ Post live during events, drops, or key cultural moments when applicable

ASSUMPTION: This role requires a strong understanding of social media trends, platforms, and best practices, as well as the ability to adapt content strategies based on performance data and cultural shifts.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Experience: 5+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement.

Required Skills:

• Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences.
• Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact.
• Proven track record of independently managing and growing a social media presence for a large B2C brand.
• Must have previous agency experience managing client relationships.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Preferred Skills:

• Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social).
• Ability to think creatively and generate innovative content ideas.

ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills and experience managing social media accounts for large brands will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $85,000 - 100,000 OTE (On Target Earnings)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and holiday schedule
• Flexible work arrangements and remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is based on market data for similar roles in the Los Angeles area. The total compensation package may include additional benefits and perks, as outlined above.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on social media management, influencer marketing, and link in bio tools.

Company Size: 201-500 employees, with a growing presence in the social media and influencer marketing space.

Founded: 2014, with a history of acquisitions and mergers to expand its offerings and reach.

Company Description:

• Later is a leading social and influencer marketing solution and link in bio tool, helping top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
• The company is committed to fostering a culture rooted in an inclusion-first mindset, embracing the importance of hiring and building teams for culture add rather than culture fit.
• Later is an equal opportunity employer, committed to creating a diverse environment and unbiased hiring, pay, and promotion practices.

Company Specialties:

• Social Media Management
• Social Media Marketing
• Instagram
• Tech
• Social Media
• App
• Content Marketing
• Influencer Marketing
• Creator Economy
• Digital Marketing
• Link in bio tool

Company Website: later.com

ASSUMPTION: Later's focus on social media management and influencer marketing makes it an attractive option for candidates interested in these fields. The company's commitment to diversity, inclusion, and equity is a significant draw for job seekers looking for a supportive and inclusive work environment.

📊 Role Analysis

Career Level: Mid-level to senior, with the potential for growth and advancement within the company.

Reporting Structure: This role reports directly to the Head of Social Media or a similar leadership position within the company's marketing department.

Work Arrangement: On-site with remote work options available. The company has offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA.

Growth Opportunities:

• Potential to advance to a senior or management role within the social media department.
• Opportunities to work on high-profile client accounts and collaborate with cross-functional teams.
• Chance to contribute to the company's growth and expansion in the social media and influencer marketing space.

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in social media management and marketing.

🌍 Location & Work Environment

Office Type: Later has multiple offices across the United States and Canada, with a flexible remote work policy.

Office Location(s): Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA

Geographic Context:

• Los Angeles, California, where the role is based, is a major hub for entertainment, media, and technology industries, providing ample opportunities for networking and collaboration.
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities.
• Los Angeles has a Mediterranean climate, with mild winters and warm, dry summers.

Work Schedule: Full-time, with a flexible remote work policy and the possibility of working from one of Later's offices.

ASSUMPTION: Later's flexible work arrangements and remote work options make it an attractive choice for candidates seeking a balance between on-site collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager or a member of the social media team
• Final interview with the Head of Social Media or another senior leader within the marketing department
• Background check and offer extension

Key Assessment Areas:

• Content creation and strategy skills
• Understanding of social media trends and best practices
• Ability to analyze performance data and adjust strategies
• Client management and communication skills
• Cultural fit and alignment with Later's values

Application Tips:

• Tailor your resume and cover letter to highlight your content creation skills, social media experience, and client management successes.
• Include examples of your work, such as social media campaigns you've managed or content you've created, to showcase your abilities.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with cross-functional teams.

ATS Keywords: Social Media Management, Content Creation, Community Engagement, Client Strategy, Performance Analysis, Creative Oversight, Project Management, Writing, Editing, Collaboration, Data Analysis, Trend Awareness, Organizational Skills, Adaptability, Emotional Intelligence, Proactivity

ASSUMPTION: Later's interview process is designed to assess candidates' strategic thinking, creative problem-solving, and cultural fit, with a focus on their content creation and management skills.

🛠️ Tools & Technologies

• Later (social media management platform)
• Hootsuite, Buffer, or Sprout Social (social media management tools)
• Canva or Adobe Creative Suite (design tools)
• Google Analytics (performance tracking)
• Microsoft Office or Google Workspace (collaboration and productivity)

ASSUMPTION: Familiarity with Later's social media management platform and other relevant tools is preferred, as candidates will be expected to hit the ground running in this role.

👔 Cultural Fit Considerations

Company Values:

• Inclusion-first mindset
• Hiring for culture add, not culture fit
• Unbiased hiring, pay, and promotion practices
• Fostering a diverse and equitable workplace

Work Style:

• Proactive and results-driven
• Strategic and forward-thinking
• Curious and adaptable
• Resourceful and resilient
• Emotionally intelligent and collaborative

Self-Assessment Questions:

• Do you share Later's commitment to fostering an inclusion-first mindset and hiring for culture add?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to shifting priorities?
• Do you thrive in a collaborative work environment and enjoy contributing to a positive, supportive team culture?

ASSUMPTION: Later's commitment to diversity, inclusion, and equity makes it an attractive choice for candidates seeking a supportive and inclusive work environment that values their unique perspectives and contributions.

⚠️ Potential Challenges

• Managing multiple client accounts and balancing strategic thinking with hands-on execution
• Keeping up with the fast-paced nature of social media trends and platform updates
• Adapting to the unique needs and preferences of various clients and their target audiences
• Working with remote teams and managing time zones, as Later has offices in multiple locations across the United States and Canada

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Social Media Manager at Later vs. similar roles at other agencies or marketing departments: Later offers a unique focus on influencer marketing and a commitment to diversity, inclusion, and equity.
• Social Media Manager at Later vs. Social Media Specialist or Coordinator roles: Later's Social Media Manager role offers more strategic and leadership responsibilities, with a greater emphasis on client management and team collaboration.
• Career path comparison: This role provides an opportunity to advance to a senior or management position within the social media department, with potential for growth and expansion into other areas of the business.

ASSUMPTION: Later's Social Media Manager role offers a unique blend of strategic thinking, creative problem-solving, and hands-on execution, making it an attractive choice for candidates seeking to advance their careers in social media management and marketing.

📝 Sample Projects

• Developing and executing a social media strategy for a major brand launch, including content creation, platform-specific optimizations, and performance tracking
• Managing a team of designers, videographers, and copywriters to create engaging, on-brand content for multiple client accounts across various social media platforms
• Collaborating with influencers and brand ambassadors to create sponsored content and drive engagement for a client's social media channels

ASSUMPTION: These sample projects highlight the strategic, creative, and collaborative aspects of the Social Media Manager role at Later.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the social media department, and how this role fits into the broader marketing organization?
• How does Later support the professional development and growth of its social media team members?
• What are the most challenging aspects of managing multiple client accounts, and how does Later address these challenges to ensure the success of its social media team?
• How does Later approach diversity, inclusion, and equity in its hiring and promotion practices, and what initiatives are in place to foster a supportive and inclusive work environment?
• What opportunities are there for collaboration and knowledge-sharing with other departments within the company, such as design, video, or influencer marketing?

ASSUMPTION: These questions are designed to provide insight into Later's team structure, growth opportunities, and commitment to diversity, inclusion, and equity, as well as the day-to-day responsibilities and dynamics of the Social Media Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation skills, social media experience, and client management successes.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with cross-functional teams.
• If selected for an interview, be prepared to discuss your approach to social media strategy, content creation, and client management.
• Follow up with the hiring manager or HR department one week after submitting your application, if you have not heard back.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.