Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Jack Archer

🔹 Location: Miami, FL

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing Jack Archer's organic social media strategy across key platforms
• Creating and publishing engaging content daily to drive community growth and brand affinity
• Collaborating cross-functionally to align social media messaging with product drops, campaigns, and business priorities
• Monitoring trends, conversations, and competitors to keep Jack Archer culturally relevant and ahead of the curve
• Identifying and coordinating with influencers and UGC creators to scale content and reach

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and a deep understanding of social media trends and culture.

📋 Key Responsibilities

✅ Develop and execute Jack Archer's organic social media strategy across Instagram, TikTok, Threads, YouTube, LinkedIn, and emerging platforms

✅ Own the social media calendar, aligning messaging with product drops, campaigns, and business priorities

✅ Create and publish engaging content daily, both planned and reactive, to drive engagement, shares, and traffic

✅ Collaborate with creative and performance teams to ideate content that converts and builds affinity

✅ Monitor trends, conversations, and competitors to keep Jack Archer culturally relevant and ahead of the curve

✅ Respond to DMs and comments, engaging directly with the community and amplifying customer stories

✅ Track and report performance weekly, providing clear insights and recommendations

✅ Identify and coordinate with influencers and UGC creators to scale content and reach

ASSUMPTION: This role requires a hands-on approach, with the ability to create content and engage with the community directly.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of social media experience, ideally with a high-growth DTC brand or agency

Required Skills:

• Strong aesthetic eye and understanding of what makes content resonate on each platform
• Hands-on experience with content creation—filming, editing, writing copy
• Excellent written and verbal communication skills with a sharp, modern tone
• Deep familiarity with social trends, internet culture, and the DTC landscape
• Data-driven mindset with an understanding of key KPIs (engagement, reach, CTR, etc.)
• Comfortable with tools like Later, Canva, CapCut, and native platform analytics

Preferred Skills:

• Experience with influencer marketing and UGC campaigns
• Fluency in Spanish or other languages

ASSUMPTION: Candidates with experience in fast-paced, high-growth environments will likely be more successful in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for mid-senior level social media managers in Miami)

Benefits:

• Competitive salary and meaningful equity (corporate roles only)
• 100% medical, dental, vision coverage, access to One Medical, Headspace, Spring Health
• Flexible PTO with 12 holidays, competitive parental leave
• Wellness stipend of $1,200 annually paid on a monthly basis
• Fertility reimbursement of $20,000 lifetime benefit from Carrot Fertility
• Breakfast, lunch, and dinner stipend every day of the week from Uber Eats

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Men's apparel and accessories

Company Size: Small to medium-sized (101-500 employees)

Founded: 2020

Company Description:

• Jack Archer is a fast-growing men's apparel brand focused on performance-driven clothing that looks sharp, feels great, and works in real life
• The company is committed to delivering high-quality products, exceptional customer service, and fostering a positive work environment
• Jack Archer values innovation, collaboration, and a customer-centric approach to business

Company Specialties:

• Men's apparel and accessories
• E-commerce and retail
• Customer experience and branding

Company Website: https://www.jackarcher.com/

ASSUMPTION: Jack Archer is a young, dynamic company with a strong focus on growth and innovation in the men's apparel industry.

📊 Role Analysis

Career Level: Mid-Senior level (3-5 years of experience)

Reporting Structure: This role reports directly to the Director of Marketing

Work Arrangement: On-site, with occasional remote work as needed

Growth Opportunities:

• Potential career progression into a senior or management role within the marketing department
• Opportunities to work on cross-functional projects and gain exposure to various aspects of the business
• Chance to make a significant impact on the growth and success of a fast-growing brand

ASSUMPTION: This role offers ample opportunities for growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being

Office Location(s): Miami, FL

Geographic Context:

• Miami is a vibrant, multicultural city with a thriving arts and culture scene
• The city offers a diverse range of neighborhoods, each with its unique character and amenities
• Miami has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The work environment at Jack Archer is fast-paced, collaborative, and focused on delivering exceptional results.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the Director of Marketing
• Creative challenge or case study presentation
• Final interview with the CEO or other senior leadership

Key Assessment Areas:

• Creativity and strategic thinking
• Understanding of social media trends and culture
• Communication skills and ability to engage with the community
• Data-driven mindset and ability to track and report performance

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Showcase your understanding of Jack Archer's brand and target audience
• Include examples of your previous social media work, if applicable
• Be prepared to discuss your creative process and how you stay up-to-date with social media trends

ATS Keywords: Social media management, content creation, strategic planning, community engagement, trend monitoring, data analysis, influencer coordination, copywriting, visual aesthetics, communication skills, cultural relevance, performance tracking, cross-functional collaboration, platform analytics, customer engagement, content ideation

ASSUMPTION: The interview process at Jack Archer is designed to assess candidates' creativity, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Later (social media scheduling and analytics)
• Canva (graphic design)
• CapCut (video editing)
• Native platform analytics (Instagram Insights, TikTok Analytics, etc.)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in social media management.

👔 Cultural Fit Considerations

Company Values:

• Act like owners
• Never settle for average
• Move with urgency

Work Style:

• Collaborative and team-oriented
• Focused on delivering exceptional results
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong aesthetic eye and understanding of what makes content resonate on each platform?
• Are you comfortable with tools like Later, Canva, CapCut, and native platform analytics?
• Do you have excellent written and verbal communication skills with a sharp, modern tone?

ASSUMPTION: Jack Archer values candidates who are creative, strategic, and aligned with the company's core values.

⚠️ Potential Challenges

• Keeping up with the fast-paced, ever-changing nature of social media trends and algorithms
• Managing multiple platforms and content creation deadlines simultaneously
• Balancing the need for creativity and innovation with the need for consistent branding and messaging
• Potential challenges in engaging with a diverse and global audience

ASSUMPTION: The potential challenges in this role are common to social media management positions and can be mitigated through strong organizational skills, adaptability, and a deep understanding of the target audience.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a high level of creativity and hands-on content creation
• Social media managers at Jack Archer are expected to stay up-to-date with industry trends and adapt their strategies accordingly
• This role offers significant growth opportunities within the marketing department and the company as a whole

ASSUMPTION: This role is unique in its focus on organic social media strategy and community engagement, setting it apart from other marketing positions.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product line
• Creating and publishing daily content that drives engagement and builds community around a brand event or initiative
• Monitoring and analyzing social media performance to identify trends and make data-driven decisions

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for the Social Media Manager role at Jack Archer.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Jack Archer?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does Jack Archer support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Jack Archer approach diversity, equity, and inclusion in its marketing efforts?

ASSUMPTION: These key questions are designed to provide insight into the role's priorities, expectations, and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your previous social media work, if applicable
• Be ready to discuss your creative process and how you stay up-to-date with social media trends
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.