📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: CBT Nuggets
🔹 Location: Remote - U.S. only
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 5-7 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Planning, implementing, and managing CBT Nuggets’ social media presence
- Increasing brand awareness, referral traffic, and driving leads to sales
- Managing community engagement and brand awareness efforts across various social platforms
- Collaborating with cross-functional teams to develop resources and promote new training and trainers
- Staying up-to-date with social media marketing trends and algorithm updates
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Plan, implement, and manage CBT Nuggets’ social media presence across primary and emerging channels
✅ Lead community engagement and development, and support virtual events
✅ Oversee trainer PR initiatives at events and advise trainers on social media strategy
✅ Establish, track, and report on social media KPIs
✅ Collaborate with cross-functional teams to develop resources and promote new training and trainers
✅ Conduct market intelligence research and stay updated on social media trends and algorithm updates
✅ Be an internal cheerleader for employee engagement across social channels
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical reporting, with a focus on driving engagement and growth.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent working experience
Experience: 5-7 years of experience in social media marketing, with at least 3+ years in a strategic role
Required Skills:
- Community management, customer service, and engagement
- Copywriting and editing for social media
- Excellent written and verbal communication skills
- Proficient with social media scheduling and analytics tools
- Experience analyzing campaigns and execution for social media
- Experience analyzing social media data and reporting on ROI
Preferred Skills:
- Basic design skills (graphics and video)
- Basic project management experience
- Ability to be proficient with an Apple laptop
- Proficiency with Gmail, Google Docs, Slack, Asana, and internal CBT Nuggets software
ASSUMPTION: Candidates should have a strong background in B2B marketing, ideally in tech, SaaS, or education/training, and be comfortable working in a remote environment.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Social Media Manager with 5-7 years of experience in a remote role)
Benefits:
- Generous employee benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for a Social Media Manager with the required experience level and remote work arrangement.
📌 Applicant Insights
🔍 Company Context
Industry: CBT Nuggets is a leading provider of IT training, offering video-based courses for IT professionals and decision-makers. The company operates in the e-learning industry, focusing on IT, project management, and office productivity training.
Company Size: CBT Nuggets has 51-200 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: 1999, with over two decades of experience in the IT training industry
Company Description:
- CBT Nuggets provides high-quality, online streaming video training for IT professionals
- The company offers over 5,000 training videos, with courses broken up into short, digestible "Nuggets"
- CBT Nuggets focuses on delivering informative, meaningful, and engaging training experiences
Company Specialties:
- IT Training
- Project Management Training
- Office Productivity Training
Company Website: http://www.cbtnuggets.com/
ASSUMPTION: CBT Nuggets is a well-established company in the e-learning industry, with a strong focus on providing high-quality IT training resources.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a solid background in social media marketing and a strategic mindset
Reporting Structure: The Social Media Manager reports directly to the Marketing team and collaborates with various cross-functional teams, including content, design, video, and learner support
Work Arrangement: This is a remote position, with the option to work from anywhere in the United States
Growth Opportunities:
- Potential to expand the role and team as the company grows
- Opportunities to work on diverse projects and campaigns
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers opportunities for growth and development within the Marketing team and the company as a whole.
🌍 Location & Work Environment
Office Type: CBT Nuggets has an office in Eugene, Oregon, but this role is remote and can be performed from anywhere in the United States
Office Location(s): Eugene, Oregon
Geographic Context:
- CBT Nuggets serves a global customer base, with a focus on IT professionals and decision-makers
- The company operates primarily in the United States, with a remote workforce
- The Eugene, Oregon office serves as the company's headquarters and a hub for in-person collaboration
Work Schedule: Full-time (40 hours per week), with flexibility for a remote work arrangement
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations within the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the Marketing team and other stakeholders
Key Assessment Areas:
- Social media strategy and planning
- Campaign execution and analytics
- Community management and engagement
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant social media marketing experience and skills
- Demonstrate your understanding of CBT Nuggets' offerings and target audience
- Showcase your ability to develop and execute creative social media campaigns
ATS Keywords: Social Media Marketing, Community Management, B2B Marketing, IT Training, Engagement, Influencer Marketing, Creative Campaigns, Analytics, Remote Work
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant social media marketing experience and skills.
🛠️ Tools & Technologies
- Social media scheduling and analytics tools (e.g., Sprout, Meta Business Suite, GA4)
- Design and video editing tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The Social Media Manager will be expected to be proficient in using various social media, design, and project management tools to effectively perform their role.
👔 Cultural Fit Considerations
Company Values:
- Passionate about learning and helping others succeed
- Empathetic and accountable to our customers and team members
- Committed to continuous improvement and innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and comfortable with change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you have a passion for learning and helping others succeed in the IT industry?
- Are you empathetic and accountable, with a strong commitment to customer service?
- Are you comfortable working in a remote, collaborative environment and adapting to change?
ASSUMPTION: CBT Nuggets values a strong cultural fit, with an emphasis on passion, empathy, accountability, and a commitment to continuous improvement and innovation.
⚠️ Potential Challenges
- Managing a remote team and maintaining productivity
- Keeping up with the fast-paced nature of social media trends and algorithm updates
- Balancing multiple responsibilities and priorities
- Ensuring consistent brand messaging across various social media platforms
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Social Media Manager vs. Social Media Specialist: The Social Media Manager role requires more strategic planning, analytics, and team management, while the Social Media Specialist focuses more on day-to-day execution and content creation
- IT Training vs. General B2B Marketing: CBT Nuggets focuses on IT training, which requires an understanding of the IT industry and its target audience. General B2B marketing roles may have a broader focus on various industries and products
- Remote Work vs. On-Site Work: Remote work offers flexibility and the opportunity to work from various locations, but it also requires strong self-motivation, time management, and communication skills
ASSUMPTION: This role is similar to other Social Media Manager positions but has a unique focus on the IT training industry and a remote work arrangement.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new IT certification course
- Creating and managing a LinkedIn group for IT professionals to connect and engage with CBT Nuggets' offerings
- Analyzing social media data to identify trends and opportunities for improvement in CBT Nuggets' social media strategy
ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical aspects of the Social Media Manager role at CBT Nuggets.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Marketing team collaborate with other departments, such as Content, Design, and Video?
- What are the most significant challenges facing the Social Media Manager role at CBT Nuggets, and how can I help address them?
- How does CBT Nuggets support the professional development and growth of its Social Media Manager?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to the Social Media Manager role at CBT Nuggets.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant social media marketing experience and skills
- Prepare a portfolio or examples of your social media campaigns and their results
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
