📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Nimai
🔹 Location: Bologna, Emilia-Romagna, Italy
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of social media marketing campaigns
- Creation and distribution of engaging content across various social media platforms
- Community management and customer relations
- Data analysis and reporting on campaign performance
- Collaboration with cross-functional teams on projects and client management
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on strategic thinking and data-driven decision making.
📋 Key Responsibilities
✅ Ideate and write editorial content for social media channels
✅ Develop and implement social media marketing strategies
✅ Manage and distribute content across social media platforms
✅ Plan, execute, and monitor social media advertising campaigns
✅ Analyze data and create performance reports
✅ Manage community interactions and customer relations
✅ Stay updated on industry trends, benchmarks, and competitive analysis
✅ Collaborate directly with clients and coordinate activities on their social media channels
ASSUMPTION: This role involves a mix of creative and operational tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of agency experience in social media management
Required Skills:
- Excellent writing skills and sensitivity to different tones of voice
- Proven experience in operational and strategic social media management
- Familiarity with Meta Business Manager, analytics platforms, and social media advertising tools
- Strong analytical skills and attention to detail
- Ability to work independently and manage client relationships
- Proficiency in English
- Curiosity and continuous learning mindset
Preferred Skills:
- Experience with project management tools
- Knowledge of SEO and SEM principles
ASSUMPTION: Candidates should have a solid foundation in social media management and a proven track record in an agency setting.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (based on experience and industry standards for mid-level social media managers in Italy)
Benefits:
- 3 days of remote work per week
- Opportunities for professional growth and development
- Dynamic and creative work environment
Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of working from home 2 days a week
ASSUMPTION: The salary range is estimated based on industry standards for mid-level social media managers in Italy, with consideration for the company's size and location.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: Small (11-50 employees) - Nimai offers a close-knit, collaborative work environment with opportunities for growth and exposure to diverse projects.
Founded: 2011 - Nimai has a decade of experience in the industry, providing stability and a proven track record.
Company Description:
- Nimai is a cross-media marketing and communication agency that combines strategy, creativity, and experience to increase brand value.
- Their approach is agile, creative, and concrete, focusing on helping brands and companies adapt to change and build new relationships.
- They offer a range of services, including marketing strategy, content creation, advertising, and digital platform development.
Company Specialties:
- Digital Media
- New Media
- Cross-platform Solutions
- Social Media Marketing
- Mobile Platform Development
Company Website: http://www.nimai.it
ASSUMPTION: Nimai's focus on strategy, creativity, and experience sets it apart in the advertising services industry, offering applicants a unique opportunity to grow and learn.
📊 Role Analysis
Career Level: Mid-level - This role is suitable for candidates with 3-5 years of agency experience looking to advance their careers in social media management.
Reporting Structure: The Social Media Manager will report directly to the Content Unit and work closely with cross-functional teams and clients.
Work Arrangement: Hybrid - The role requires working on-site for 3 days a week, with the remaining 2 days working remotely.
Growth Opportunities:
- Exposure to diverse clients and projects
- Collaboration with cross-functional teams
- Potential for career advancement within the agency
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and creative work environment.
🌍 Location & Work Environment
Office Type: Nimai has offices in both Bologna and Milan, with the Social Media Manager position based in Bologna.
Office Location(s): Via Caprarie n.5, Bologna, 40124, IT
Geographic Context:
- Bologna is a vibrant city in the Emilia-Romagna region of Italy, known for its rich history, culture, and culinary traditions.
- The city offers a high quality of life, with a strong job market and numerous opportunities for personal and professional growth.
- Bologna is well-connected by public transportation, making it easy to commute to work.
Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of working from home 2 days a week
ASSUMPTION: Bologna offers a unique blend of history, culture, and professional opportunities, making it an attractive location for the Social Media Manager position.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the team
Key Assessment Areas:
- Writing skills and creativity
- Social media marketing strategy and planning
- Data analysis and reporting
- Client management and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of social media marketing trends and strategies.
- Demonstrate your ability to analyze data and create insightful reports.
- Prepare examples of your previous work, such as social media campaigns or content you've created.
ATS Keywords: Social Media Management, Content Creation, Strategic Planning, Community Management, Data Analysis, Campaign Management, Client Relations, Trend Analysis, Writing Skills, Attention to Detail, Project Management, English Proficiency, Creativity, Curiosity, Digital Marketing, Analytics Tools
ASSUMPTION: Nimai's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on their ability to contribute to the agency's creative and strategic approach.
🛠️ Tools & Technologies
- Meta Business Manager
- Analytics platforms (e.g., Google Analytics, Hootsuite Insights)
- Social media advertising tools (e.g., Facebook Ads, Instagram Promotions)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for the successful execution of the Social Media Manager's responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Think - Nimai values strategic thinking and a data-driven approach to decision-making.
- Create - The agency emphasizes creativity and innovation in its approach to marketing and communication.
- Make it happen - Nimai is committed to delivering results and helping clients achieve their goals.
Work Style:
- Collaborative - Nimai encourages teamwork and cross-functional collaboration.
- Agile - The agency values adaptability and a flexible approach to problem-solving.
- Creative - Nimai fosters a work environment that encourages innovation and experimentation.
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you comfortable working with data and using it to inform your decision-making?
- Do you have a proven track record of delivering results in a fast-paced agency setting?
ASSUMPTION: Candidates who align with Nimai's values and work style are more likely to succeed in the Social Media Manager role and contribute to the agency's continued growth and success.
⚠️ Potential Challenges
- Managing multiple client projects simultaneously, requiring strong organizational skills and time management.
- Keeping up with the fast-paced nature of the digital marketing industry, necessitating continuous learning and adaptation.
- Balancing creative and analytical tasks, requiring a strong attention to detail and a data-driven approach to decision-making.
- Working in a small agency environment, which may present unique challenges and opportunities for growth.
ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike other social media manager roles, this position requires a strong focus on strategic planning and data analysis, in addition to creative content creation.
- Nimai's small agency size offers a more intimate and collaborative work environment compared to larger agencies.
- This role provides opportunities for career growth and development within the agency, as well as exposure to diverse clients and projects.
ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and preferences.
📝 Sample Projects
- Developing and executing a social media marketing campaign for a new product launch, including content creation, advertising, and community management.
- Analyzing social media data to identify trends and insights, and using this information to inform strategic decision-making.
- Managing client relationships and coordinating activities on their social media channels, ensuring consistent branding and messaging.
ASSUMPTION: These sample projects illustrate the diverse responsibilities and challenges faced by the Social Media Manager in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Nimai support the professional growth and development of its employees?
- What are the most challenging aspects of working in a small agency environment?
- How does Nimai approach client management and ensuring consistent branding across social media channels?
- What opportunities are there for career advancement within the agency?
ASSUMPTION: Asking these questions can help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of your previous work, such as social media campaigns or content you've created.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
