📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: FLIR Systems
🔹 Location: UK - Fareham
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing long-term social media strategies for multiple brands
- Managing organic content across various platforms
- Engaging with customers and providing social media customer service
- Analyzing performance data to drive continuous improvement
ASSUMPTION: This role requires a strategic mindset, strong creative skills, and the ability to manage multiple brands and stakeholders.
📋 Key Responsibilities
✅ Develop and implement long-term social media strategies for Raymarine, Raymarine Commercial, FLIR Marine, ChartWorld, and 7Cs brands
✅ Manage central content calendar, writing, editing, and uploading content across social media platforms
✅ Collaborate with marketing and product management teams to contribute to and optimize organic brand and product campaigns
✅ Work with external contractors and agencies to identify and develop content in line with individual business strategies
✅ Respond to customers and provide social media customer service
✅ Analyze data across social platforms to measure the success of content and campaigns, with a focus on continuous improvement measured through benchmarking
✅ Regularly review and benchmark brand social media strategy to competitors
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in social media management, with a focus on B2B and B2C marketing environments
Required Skills:
- Expert knowledge of social platforms and respective best practices
- Proven track record of digital content creation
- Experience working across multiple brands
- Detail-oriented with the ability to multitask and meet deadlines
- Excellent communication and interpersonal skills
- Positive, hands-on “can do” approach
Preferred Skills:
- Proficiency in creative platforms (e.g., Canva, Adobe Cloud)
- Experience with marketing platforms (e.g., HubSpot)
ASSUMPTION: Candidates with experience in the marine industry or related fields may have an advantage, but it is not required.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a Social Media Manager role with 2-5 years of experience in the UK)
Benefits:
- Friendly culture with a focus on collaboration, problem-solving, and creativity
- Opportunity for international travel
- Fair compensation structure
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: Salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Teledyne Technologies Incorporated operates in various industrial growth markets, including aerospace and defense, factory automation, and marine electronics
Company Size: FLIR Systems has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Teledyne Technologies Incorporated was founded in 1960, with FLIR Systems being a division established in 1978
Company Description:
- Teledyne Technologies Incorporated provides enabling technologies for industrial growth markets
- FLIR Systems is a world leader in marine electronics, developing and manufacturing products for recreational boating and light commercial marine markets
- The company offers a friendly culture with a focus on collaboration, problem-solving, and creativity
Company Specialties:
- Marine electronics
- Radar
- Communications
- Navigation aids
- Instruments
- Sonar
- Autopilots
- Thermal imaging
- Satellite TV (marine)
- Software
- Marine navigation systems
Company Website: http://www.raymarine.com
ASSUMPTION: FLIR Systems' focus on innovation and collaboration creates an environment where employees can make an impact and drive growth.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in social media management
Reporting Structure: The Social Media Manager will report directly to the Marketing Manager and work closely with the wider marketing and product management teams
Work Arrangement: This is an on-site role, with the possibility of occasional international travel for events or meetings
Growth Opportunities:
- Expanding skills and knowledge within the marketing department
- Potential to take on additional responsibilities or manage a team in the future
- Opportunities to work on international projects and collaborate with global teams
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: The FLIR Systems office in Fareham is a modern, open-plan workspace with a collaborative and friendly atmosphere
Office Location(s): Marine House, Cartwright Drive, Fareham, Hampshire PO15 5RJ, GB
Geographic Context:
- Fareham is a town in Hampshire, England, located approximately 15 miles northwest of Portsmouth
- The area offers a mix of urban and rural living, with easy access to both the coast and the South Downs National Park
- Fareham has good transport links, with easy access to the M27 motorway and regular train services to London and other major cities
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:30 PM, with a 30-minute lunch break
ASSUMPTION: The Fareham office provides a pleasant working environment, with easy access to amenities and good transport links.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the Marketing Manager
- On-site interview with the Marketing Manager and other team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Social media strategy and planning
- Content creation and storytelling
- Data analysis and reporting
- Communication and interpersonal skills
Application Tips:
- Tailor your resume to highlight relevant skills and experience for this role
- Prepare examples of your previous social media campaigns and their results
- Research FLIR Systems and the marine electronics industry to demonstrate your enthusiasm and understanding
ATS Keywords: Social Media Management, Content Creation, Digital Marketing, Data Analysis, Customer Engagement, Campaign Management, Communication Skills, Interpersonal Skills, Detail-Oriented, Multitasking, B2B Marketing, B2C Marketing, Creative Platforms, Marketing Platforms
ASSUMPTION: The interview process for this role is likely to be thorough and competitive, with a focus on assessing the candidate's strategic thinking, creativity, and analytical skills.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Creative platforms (e.g., Canva, Adobe Cloud)
- Marketing platforms (e.g., HubSpot)
- Data analysis tools (e.g., Google Analytics, Sprout Social)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's skills and preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
Work Style:
- Creative and strategic thinking
- Strong communication and interpersonal skills
- Attention to detail and ability to multitask
Self-Assessment Questions:
- How do you approach developing a long-term social media strategy for multiple brands?
- Can you describe a time when you had to manage a complex social media campaign, and how you ensured its success?
- How do you stay organized and manage your time when juggling multiple projects and deadlines?
ASSUMPTION: FLIR Systems values candidates who are innovative, collaborative, and committed to delivering high-quality work.
⚠️ Potential Challenges
- Managing multiple brands with distinct voices and audiences
- Keeping up with the fast-paced nature of social media and digital marketing
- Analyzing and interpreting data to drive continuous improvement
- Occasional international travel may be required
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to learning and adaptation.
📈 Similar Roles Comparison
- Unlike other social media management roles, this position requires experience working with multiple brands and managing external stakeholders
- This role offers the opportunity to work in the marine electronics industry, which has its unique challenges and rewards
- Career progression in this role could lead to opportunities in marketing management or other related fields
ASSUMPTION: This role offers a unique blend of strategic, creative, and analytical responsibilities, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing a social media strategy for a new product launch across multiple brands
- Creating engaging content for a social media campaign focused on customer testimonials
- Analyzing and reporting on the performance of a brand's social media channels, and making data-driven recommendations for improvement
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of every project the Social Media Manager may work on.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does FLIR Systems support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does FLIR Systems approach collaboration and communication across its global offices?
- What are the most challenging aspects of working in the marine electronics industry, and how does FLIR Systems address these challenges?
ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the company, and the industry, and to demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://flir.wd1.myworkdayjobs.com/flirconfidential/job/UK---Fareham/Social-Media-Manager_REQ28950
- Tailor your resume to highlight your relevant skills and experience for this role
- Prepare examples of your previous social media campaigns and their results
- Research FLIR Systems and the marine electronics industry to demonstrate your enthusiasm and understanding
- Follow up with the hiring manager one week after your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
