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Social Media Manager

CALPAK
Full-time
Remote
Worldwide
📱 Social Media Marketing

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: CALPAK

🔹 Location: Gardena, California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 6-7 years

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

  • Developing and executing CALPAK’s social media strategy
  • Managing daily social operations, content scheduling, and performance reporting
  • Collaborating with internal teams and external contributors to create engaging content
  • Analyzing data and translating insights into actionable strategies
  • Managing a team of community coordinators and content creators

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong organizational skills to manage multiple projects and teams effectively.

📋 Key Responsibilities

✅ Lead the day-to-day execution of CALPAK’s organic social media calendar across platforms

✅ Develop thoughtful content briefs that incorporate both brand storytelling and platform-specific engagement strategies

✅ Collaborate with internal creative teams and external contributors to bring content to life

✅ Schedule and publish content across all active social media platforms, maintaining consistency in brand voice and visual aesthetics

✅ Support in leading content creation on an as-needed basis

✅ Provide strategic input on content direction, publishing cadence, and platform priorities based on engagement insights and performance data

✅ Create reports that clearly highlight what’s working (and what’s not), and deliver actionable recommendations to inform future planning

✅ Manage the social rollout for brand moments including product launches, events, influencer collaborations, and promotions

✅ Stay on top of emerging trends, content formats, and platform updates, sharing relevant takeaways with the team

✅ Oversee strategy and support execution of strengthening CALPAK community across all social media channels to further engagement

✅ Manage a team of community coordinators and content creators to further develop skills and foster an engaging and collaborative digital community

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 6-7 years of experience in social media management, preferably within the direct-to-consumer retail, fashion, or lifestyle sectors. 1-2 years of experience in successfully managing people in-house or externally.

Required Skills:

  • Proven ability to independently manage and execute content calendars and social media campaigns
  • Strong written and verbal communication skills with keen attention to detail
  • Effective communication and presentation skills, proactive in initiative and follow-through
  • Proficiency in social media platforms (e.g., Instagram, TikTok, Pinterest, YouTube, LinkedIn) and scheduling/analytics tools (e.g., Hootsuite, Dash Hudson)
  • Proven track record of managing organic social media across channels and platforms
  • Experience in influencer marketing and integration with organic social media
  • Experience in social media copywriting
  • Basic graphic design and video editing skills are a plus
  • Ability to analyze data and translate insights into actionable strategies
  • Highly organized with the ability to manage multiple projects in a fast-paced environment

Preferred Skills:

  • Experience with social media advertising
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in retail or lifestyle sectors and a proven track record in social media management are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year (Based on industry standards for a Social Media Manager role with 6-7 years of experience in the retail sector)

Benefits:

  • Annual bonus plan
  • Medical, Dental & Vision insurance
  • 401K w/ company matching
  • Life insurance & Disability coverage
  • Accrued paid time off & floating holidays
  • Monthly wellness credits
  • Dog-friendly office
  • Employee discount

Working Hours: Full-time, 40 hours per week. Flexible hours may be required to accommodate different time zones and global events.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager role with the given experience level and location. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 51-200 employees

Founded: 1989

Company Description:

  • CALPAK is a travel accessories brand that creates thoughtfully designed travel essentials to inspire exploration and connection
  • Their purpose is to bring a unique utility and playful spirit to journeys, both every day and far away
  • CALPAK is committed to sustainability and responsible manufacturing practices

Company Specialties:

  • Travel accessories
  • Sustainable manufacturing
  • Brand storytelling

Company Website: www.calpaktravel.com

ASSUMPTION: CALPAK is a mid-sized company with a strong focus on brand storytelling and sustainability, which may impact the company culture and work environment.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: Reports directly to the Senior Manager of Social Media

Work Arrangement: Remote (Telecommute) with the option to work on-site in Gardena, California

Growth Opportunities:

  • Potential to grow into a senior or management role within the marketing department
  • Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
  • Chance to work on global campaigns and events, expanding skills and experience

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with on-site option)

Office Location(s): Gardena, California

Geographic Context:

  • Gardena is a city located in the South Bay region of Los Angeles County, California
  • The area is known for its diverse culture, vibrant communities, and proximity to beaches and attractions
  • Candidates should be comfortable working in a remote environment and have access to a suitable workspace

Work Schedule: Full-time, 40 hours per week. Flexible hours may be required to accommodate different time zones and global events.

ASSUMPTION: The remote work arrangement allows for flexibility and work-life balance, but may also require occasional off-hours communication to accommodate global time zones.

💼 Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth interview with the marketing team
  • Case study or project presentation
  • Final interview with the senior leadership team

Key Assessment Areas:

  • Social media strategy and planning
  • Content creation and storytelling
  • Data analysis and reporting
  • Team management and leadership
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Include specific examples of social media campaigns you've managed and their outcomes
  • Demonstrate your understanding of CALPAK's brand and target audience
  • Showcase your ability to analyze data and translate insights into actionable strategies

ATS Keywords: Social Media Management, Content Planning, Community Management, Analytics, Campaign Support, Trend Monitoring, Graphic Design, Video Editing, Influencer Marketing, Copywriting, Communication, Project Management, Data Analysis, Strategic Thinking, Creative Thinking, Team Management

ASSUMPTION: The application process may vary based on the hiring manager's preferences and the current needs of the team. Applicants should be prepared to discuss their experience and skills in detail and provide specific examples of their work.

🛠️ Tools & Technologies

  • Social media platforms: Instagram, TikTok, Pinterest, YouTube, LinkedIn
  • Social media management tools: Hootsuite, Dash Hudson
  • Analytics tools: Google Analytics, Sprout Social, Union Metrics
  • Design tools: Canva, Adobe Creative Suite
  • Project management tools: Asana, Trello

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

  • Inspire exploration and connection
  • Bring a unique utility and playful spirit to journeys
  • Create thoughtfully designed travel essentials
  • Commit to sustainability and responsible manufacturing practices

Work Style:

  • Collaborative and creative
  • Data-driven and strategic
  • Adaptable and responsive to change
  • Committed to continuous learning and improvement

Self-Assessment Questions:

  • Do you align with CALPAK's mission to inspire exploration and connection through thoughtfully designed travel essentials?
  • Are you comfortable working in a remote environment and collaborating with a distributed team?
  • Do you have a proven track record of managing social media campaigns and driving results?
  • Are you comfortable analyzing data and translating insights into actionable strategies?

ASSUMPTION: Candidates who share CALPAK's values and are comfortable working in a remote, collaborative environment will be well-suited to this role.

⚠️ Potential Challenges

  • Managing multiple projects and teams simultaneously may require strong organizational skills and time management
  • Working in a remote environment may present communication and collaboration challenges
  • Keeping up with emerging trends and platform updates may require continuous learning and adaptation
  • Balancing creative and analytical tasks may require strong problem-solving skills and flexibility

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

  • This role is similar to a Social Media Manager or Marketing Manager position in other retail or lifestyle companies
  • However, CALPAK's focus on brand storytelling and sustainability may require additional skills and experience in these areas
  • Career progression may involve moving into a senior or management role within the marketing department or expanding into other areas of the business

ASSUMPTION: While this role is similar to other social media management positions, CALPAK's unique focus on brand storytelling and sustainability may require additional skills and experience.

📝 Sample Projects

  • Developing and executing a social media campaign to launch a new product line
  • Analyzing social media data to identify trends and optimize content strategy
  • Managing a team of community coordinators and content creators to develop and execute a user-generated content campaign

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the broader marketing department?
  • How does CALPAK approach sustainability and responsible manufacturing practices in its products and operations?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does CALPAK support the professional growth and development of its employees?
  • What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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