Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: EMAPTA

🔹 Location: District of Columbia, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Remote (Work from Home)

🚀 Job Overview

Key aspects of this role include:

• Managing multiple client social media accounts across platforms like Instagram, TikTok, and Facebook
• Creating engaging, trend-based content with native-level English writing skills
• Staying updated on U.S. social media trends and platform algorithm changes
• Joining client calls to provide strategic input and build rapport
• Mentoring junior social media staff and guiding external contractors

ASSUMPTION: This role requires a strong understanding of U.S. pop culture, trends, and online behavior. Candidates should have prior experience in social media management, preferably with agency or multi-client experience.

📋 Key Responsibilities

✅ Manage 20–25 client social media accounts across platforms such as Instagram, TikTok, and Facebook

✅ Create compelling, trend-based content by writing captions, selecting relevant hashtags, and matching posts with culturally appropriate music or sounds

✅ Stay updated on U.S. social media trends, viral topics, and platform algorithm changes to boost engagement

✅ Write clear, engaging, native-level English copy that resonates with U.S.-based audiences

✅ Join client calls to provide strategic input, present updates, and build rapport

✅ Own client portfolios by meeting timelines, deliverables, and performance expectations

✅ Mentor junior social media staff and guide external contractors when needed

✅ Recommend best practices, contribute to content planning, and improve overall social strategy

ASSUMPTION: This role requires strong ownership mentality, accountability, professionalism, and the ability to work autonomously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years of hands-on social media management experience, preferably with agency or multi-client experience

Required Skills:

• Native or near-native English writing skills; content should read fluently without ESL patterns
• Demonstrated knowledge of U.S. pop culture, trends, humor, and online behavior
• Strong sense of accountability, professionalism, and ability to work autonomously
• Confident in client-facing interactions and comfortable joining strategic discussions on behalf of the agency
• Skilled in planning and publishing high-volume, high-quality content across multiple channels

Preferred Skills:

• Prior U.S. exposure (e.g., work/study experience, travel)

ASSUMPTION: Candidates should have a strong understanding of U.S. social media trends and be able to create engaging content tailored to U.S. audiences.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for intermediate-level social media managers in the U.S.)

Benefits:

• 5 days work week
• Weekends off
• Indefinite term type contract
• Work from home arrangement
• 20 vacation days in total (5 leaves convertible to cash)
• Prepaid medicine
• Fully-customized Emapta laptop and peripherals
• Direct exposure to clients
• Career growth opportunities
• Diverse and supportive work environment
• Prime office locations - Bogotá and Medellín
• Unlimited upskilling through Emapta Academy courses

Working Hours: Monday to Friday, 09:00 AM - 06:00 PM CO (Remote)

ASSUMPTION: The salary range is based on industry standards for intermediate-level social media managers in the U.S. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Outsourcing and Offshoring, specifically focused on providing dedicated teams from the world’s most skilled talent hubs

Company Size: 5,001 - 10,000 employees (Large enterprise)

Founded: 2010

Company Description:

• Emapta is a trailblazer in the outsourcing industry, redefining traditional outsourcing by creating a new standard for how businesses leverage offshore and nearshore teams
• The company focuses on providing dedicated teams from the world’s most skilled talent hubs, going beyond cost reduction to deliver true value, optimizing operational efficiency and resource management for its clients
• Emapta operates in over 30 countries, supporting over 800 clients with a global workforce of more than 10,000 team members

Company Specialties:

• Offshore Staffing
• Offshoring
• Outsourcing
• Financial Services
• Accounting
• Paraplanning
• IT Support
• CSR
• Graphic Design
• Social Media
• Bookkeeping
• Data Entry
• Recruitment
• Business franchising
• Supply chain
• Customer experience
• Nearshoring
• Insurance
• Outsourcing Philippines
• Outsourcing Colombia
• Management Consulting
• Systems Integration and Technology
• Business Process Outsourcing
• Mortgage

Company Website: https://emapta.com

ASSUMPTION: Emapta is a well-established company in the outsourcing industry with a strong focus on providing dedicated teams to its clients. The company operates globally and has a diverse range of specialties.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the client and works independently, with the opportunity to mentor junior social media staff and guide external contractors

Work Arrangement: Remote (Work from Home) with a 5-day work week and weekends off

Growth Opportunities:

• Career growth opportunities within the company
• The chance to mentor junior social media staff and guide external contractors
• Exposure to a diverse range of clients and industries

ASSUMPTION: This role offers growth opportunities both within the company and through mentoring and exposure to diverse clients and industries.

🌍 Location & Work Environment

Office Type: Remote (Work from Home)

Office Location(s): Bogotá and Medellín, Colombia

Geographic Context:

• The role is remote, allowing for flexibility in location within the United States
• The company has offices in Bogotá and Medellín, Colombia, but the role does not require on-site work
• The company operates globally, with clients based in the United States

Work Schedule: Monday to Friday, 09:00 AM - 06:00 PM CO (Remote)

ASSUMPTION: The role is remote, allowing for flexibility in location within the United States. The company has offices in Colombia but does not require on-site work for this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (social media content creation task)
• Final interview with the hiring manager

Key Assessment Areas:

• Cultural awareness and understanding of U.S. trends
• Native-level English writing skills
• Social media management experience
• Ability to work independently and meet deadlines

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and cultural awareness of U.S. trends
• Provide examples of your social media content creation skills in your application
• Be prepared to discuss your understanding of U.S. pop culture, trends, and online behavior in your interview

ATS Keywords: Social Media Management, Content Creation, U.S. Trends, English Writing Skills, Account Management, Client Interaction, Strategic Planning, Mentoring, Trend Analysis

ASSUMPTION: The application process involves an online submission, followed by a phone or video screening, a technical assessment, and a final interview with the hiring manager. The key assessment areas focus on cultural awareness, English writing skills, social media management experience, and the ability to work independently.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, Facebook)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)
• Communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The role requires proficiency in social media platforms, content creation tools, project management tools, and communication tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Empowering

Work Style:

• Independent and autonomous
• Proactive and responsive
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong understanding of U.S. pop culture, trends, and online behavior?
• Are you able to work independently and meet deadlines?
• Do you have native-level English writing skills?
• Are you comfortable joining strategic discussions on behalf of the agency?

ASSUMPTION: Emapta values a customer-centric, innovative, collaborative, accountable, and empowering work environment. Candidates should be independent, proactive, collaborative, adaptable, and have strong English writing skills.

⚠️ Potential Challenges

• Managing multiple client accounts and meeting tight deadlines
• Keeping up with U.S. social media trends and algorithm changes
• Working remotely and maintaining a consistent work-life balance
• Dealing with client feedback and revisions

ASSUMPTION: The role may present challenges in managing multiple client accounts, staying updated on U.S. social media trends, working remotely, and dealing with client feedback.

📈 Similar Roles Comparison

• This role differs from other social media management positions in its focus on U.S.-based clients and the requirement for native-level English writing skills
• Industry-specific context: The role is focused on the U.S. market, with a strong emphasis on understanding U.S. trends and pop culture
• Career path comparison: This role offers growth opportunities within the company and through mentoring junior staff and external contractors

ASSUMPTION: This role differs from other social media management positions in its focus on U.S.-based clients and the requirement for native-level English writing skills. The role offers growth opportunities within the company and through mentoring junior staff and external contractors.

📝 Sample Projects

• Creating a social media content calendar for a U.S.-based restaurant chain
• Developing a TikTok strategy for a U.S. e-commerce brand
• Managing the social media presence for a U.S.-based non-profit organization

ASSUMPTION: Sample projects may include creating content calendars, developing social media strategies, and managing social media presence for U.S.-based clients.

❓ Key Questions to Ask During Interview

• How does the company support its employees' professional growth and development?
• What are the key priorities for this role in the first 90 days?
• How does the company ensure a strong work-life balance for its remote employees?
• What are the most challenging aspects of working with U.S.-based clients, and how does the company support its employees in overcoming these challenges?
• How does the company measure the success of its social media management efforts?

ASSUMPTION: Key questions to ask during the interview may include inquiries about professional growth, role priorities, work-life balance, challenges, and success metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media management experience and cultural awareness of U.S. trends
• Provide examples of your social media content creation skills in your application
• Prepare for your interview by researching U.S. social media trends and platform algorithm changes
• Follow up with the hiring manager one week after your final interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.