📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Spear Education
🔹 Location: Scottsdale, Arizona, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (on-site and remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing full-funnel social media strategies
- Managing paid social ad campaigns and budgets
- Leading employee advocacy programs and influencer initiatives
- Collaborating with cross-functional teams to produce engaging content
- Tracking and analyzing performance metrics to optimize campaigns
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Design and execute a comprehensive, audience-first social media strategy
✅ Create and manage both organic content and paid ad campaigns
✅ Develop a real-time content calendar and collaborate with designers and videographers
✅ Launch and oversee employee advocacy programs and influencer initiatives
✅ Track and report on performance metrics and recommend optimizations
✅ Play an active role in Spear's public relations strategy
✅ Engage with the community and respond to comments and inquiries
✅ Attend events to capture content, which may include some weekends or evenings
ASSUMPTION: This role requires strong project management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or related field
Experience: 5+ years of experience leading organic and paid social media efforts across multiple platforms
Required Skills:
- Strong copywriting and content development skills
- Working knowledge of SEO, customer journey mapping, and lead generation best practices
- Experience managing budgets, executing social ad campaigns, and interpreting analytics
- Confidence representing the brand both online and in-person
Preferred Skills:
- Experience in the dental, healthcare, or education industries
ASSUMPTION: Candidates with experience in the dental industry may have a better understanding of the target audience and industry-specific trends.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Social Media Manager with 5-10 years of experience in the Scottsdale area)
Benefits:
- Great Work/Life Balance - Unlimited time off program along with paid time off for volunteering
- Comprehensive Health & Wellness Benefits - Medical, Dental, & Vision benefits and a 401k with a generous match
- Company Sponsored Events - Regular events and activities to foster team building and engagement
- Career Development Pathways - Continuous coaching, training, and on-the-job learning opportunities
- Employee Recognition - Regular recognition and rewards through Nectar, the employee recognition platform
- DE&I - A strong commitment to diversity, equity, and inclusion
- Transparent Communication - Regular company-wide all-hands meetings, weekly 1:1s, and office vibe surveys
Working Hours: Full-time, with some flexibility for event attendance on weekends or evenings
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education, specifically focused on dental education and practice management solutions
Company Size: 201-500 employees, which offers a balance between a mid-sized company's resources and a startup's agility
Founded: 2006, with over 17,000 members and 700+ study groups
Company Description:
- Known for high-caliber course content and innovative delivery
- Offers the full spectrum of in-person and online education and practice management resources
- Committed to helping dental practices provide the best quality of care to their patients
Company Specialties:
- Hands-On Learning
- Online Continuing Education
- Dental Practice Consulting
- Dental Study Clubs, Workshops, and Seminars
- Dental Practice Analytics and Practice Management
Company Website: www.speareducation.com
ASSUMPTION: Spear Education's focus on dental education and practice management solutions sets it apart from other higher education institutions.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Brand and Growth Marketing teams and collaborates closely with faculty, speakers, and dental industry influencers
Work Arrangement: Hybrid, with a balance of on-site and remote work, requiring some flexibility for event attendance
Growth Opportunities:
- Potential to expand the role's scope and responsibilities based on performance and company growth
- Opportunities to collaborate with and learn from industry experts and faculty
- Access to career development resources and training opportunities
ASSUMPTION: The hybrid work arrangement offers flexibility while still providing opportunities for in-person collaboration and learning.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on collaboration and in-person events
Office Location(s): 7201 E. Princess Blvd., Scottsdale, AZ 85255, US
Geographic Context:
- Scottsdale, Arizona, is known for its vibrant culture, beautiful desert landscape, and high quality of life
- The office is located in a bustling area with easy access to amenities and public transportation
- The Scottsdale campus hosts events and workshops, providing opportunities for in-person networking and learning
Work Schedule: Full-time, with some flexibility for event attendance on weekends or evenings
ASSUMPTION: The hybrid work arrangement and flexible scheduling allow for a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Assessment or case study presentation
- Final interview with the director or another senior leader
Key Assessment Areas:
- Creativity and strategic thinking in social media strategy development
- Analytical skills and data-driven decision making
- Communication and collaboration skills, both written and verbal
- Understanding of the dental industry and target audience
Application Tips:
- Highlight relevant experience and achievements in social media management
- Include examples of successful social media campaigns and their results
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare questions to ask during the interview, demonstrating your interest in the role and company
ATS Keywords: Social Media Strategy, Content Creation, Paid Advertising, Budget Management, Analytics Interpretation, Community Engagement, Public Relations, Copywriting, SEO Knowledge, Lead Generation, Collaboration, Creativity, Event Participation, Audience Targeting, A/B Testing, Performance Analysis
ASSUMPTION: Spear Education's interview process is designed to assess both hard and soft skills, as well as cultural fit.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Sprout, HubSpot, Hootsuite)
- Analytics platforms (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Design and video editing tools (e.g., Canva, Adobe Creative Suite, iMovie)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence in all we do
- Integrity and honesty in all interactions
- Collaboration and teamwork to achieve common goals
- Continuous learning and improvement
- Respect for all individuals and their unique perspectives
Work Style:
- Creative and innovative, with a focus on continuous improvement
- Data-driven and analytical, with a strong focus on performance metrics
- Collaborative and team-oriented, with a focus on cross-functional partnerships
- Adaptable and flexible, with a willingness to learn and grow in the role
Self-Assessment Questions:
- How do you align with Spear Education's commitment to excellence and continuous learning?
- How do you approach collaboration and teamwork in a cross-functional role?
- How do you balance creativity and data-driven decision making in your social media strategies?
ASSUMPTION: Spear Education values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a collaborative, data-driven environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in social media trends and algorithms
- Balancing the need for creativity and innovation with data-driven decision making
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Marketing Manager role in other industries, but with a focus on the dental education and practice management sector
- Unlike other industries, the dental industry has unique target audiences and content requirements, which may impact social media strategy and content development
- Career progression in this role may lead to opportunities in marketing, communications, or management within the dental industry or higher education sector
ASSUMPTION: While this role shares similarities with other social media management roles, the unique context of the dental industry requires a tailored approach to strategy and content development.
📝 Sample Projects
- Developing and executing a social media campaign to promote an upcoming dental conference or workshop
- Creating and managing an employee advocacy program to expand Spear Education's social reach authentically
- Analyzing and optimizing the performance of paid social ad campaigns to maximize ROI
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Spear Education's overall marketing and growth strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Spear Education support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how has the current incumbent approached them?
- How does Spear Education foster a culture of collaboration and innovation within its marketing and growth teams?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, company, and industry, as well as their ability to think critically and strategically about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful social media campaigns and their results
- Prepare questions to ask during the interview, demonstrating your interest in the role and company
- Follow up with the hiring manager within one week of submitting your application, expressing your enthusiasm for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
