📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Cyera
🔹 Location: Remote (US)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Cyera’s social media strategy across major platforms
- Collaborating with stakeholders to create engaging content from technical wins and product updates
- Managing and evolving the content calendar for campaigns, events, and real-time opportunities
- Engaging with the audience, monitoring analytics, and optimizing future posts
- Working with external agencies to scale content programs as needed
ASSUMPTION: This role requires a strong understanding of B2B marketing, preferably in tech or cybersecurity, to effectively communicate complex topics to a broad audience.
📋 Key Responsibilities
✅ Build, own, and execute Cyera’s social media strategy, including planning, publishing, and performance tracking across key major platforms (LinkedIn, X, YouTube)
✅ Collaborate with stakeholders across growth marketing, product marketing, research, and brand to turn technical wins and product updates into engaging, accessible posts
✅ Manage and evolve the content calendar to support ongoing campaigns, event support, and real-time opportunities, with a strong sense of timing and narrative flow
✅ Engage directly with our audience, replying to comments, surfacing trends, and helping build a community of customers, security pros, and industry watchers
✅ Monitor analytics and performance data to report on what’s working, optimize future posts, and share insights across the broader marketing team
ASSUMPTION: This role requires strong analytical skills to track performance and make data-driven decisions, as well as excellent communication skills to engage with the audience and collaborate with stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience managing social media for B2B brand(s); experience in B2B tech or cybersecurity is a plus
Required Skills:
- Proven ability to build and execute social media strategies
- Strong ability to turn technical or industry-specific topics into social content with a keen sense of brand voice, humor, and visual storytelling
- Proven ability to grow audiences, drive engagement, and measure performance across platforms
- Experience working with external agencies or freelancers to support visual content creation
Preferred Skills:
- Experience with tools like Sprout Social, Hootsuite, Canva, Figma, or Adobe Creative Suite
- Passion for cyber and/or B2B tech
ASSUMPTION: Candidates with experience in B2B tech or cybersecurity will have a better understanding of the industry and be able to create more relevant content.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Social Media Manager with 5-10 years of experience in B2B tech or cybersecurity)
Benefits:
- Ability to work remotely, with office setup reimbursement
- Unlimited PTO
- Paid holidays and sick time
- Health, vision, and dental insurance
- Life, short and long-term disability insurance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Cyera is a data security company that provides a platform for protecting and controlling data and AI. They operate in the competitive and rapidly evolving cybersecurity industry.
Company Size: Cyera has 501-1,000 employees, which places it in the mid-size category. This size allows for a structured work environment with opportunities for collaboration and growth.
Founded: Cyera was founded in 2021, making it a relatively new company in the cybersecurity space.
Company Description:
- Cyera is the data security company that gives businesses context and control over their most valuable asset: data.
- As a pioneer in Data Security Posture Management (DSPM), Cyera instantly provides companies visibility over all of their sensitive data, context over the risk it represents, and automated remediation to reduce the attack surface and ensure operational resilience.
- Cyera takes a data-centric approach to security, assessing the exposure to your sensitive data, everywhere. Their DataGraph automatically and continuously learns from your environment, assessing your threat surface, data access, and security controls across multiple dimensions of risk.
Company Specialties:
- Data Security Platform
- Data Security Posture Management
- Discovery and Classification
- Data Detection and Response
- Data Access Governance
- Data Privacy
- and SaaS Security
Company Website: https://www.cyera.com
ASSUMPTION: Cyera's focus on data-centric security and continuous learning sets it apart in the cybersecurity industry, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: This role is suitable for an experienced Social Media Manager looking to take full ownership of a company's social media presence and drive engagement across platforms.
Reporting Structure: The Social Media Manager will work closely with various stakeholders, including growth marketing, product marketing, research, and brand teams. They may report directly to the Head of Marketing or a similar role.
Work Arrangement: This role is remote-friendly, with the ability to work from anywhere in the US. However, there may be occasional requirements to attend in-person meetings or events.
Growth Opportunities:
- As Cyera continues to grow, there may be opportunities for the Social Media Manager to expand their team or take on additional responsibilities, such as managing content marketing or public relations.
- The company's focus on innovation and continuous learning provides ample opportunities for professional development and career growth.
ASSUMPTION: Cyera's rapid growth and focus on innovation present exciting opportunities for the Social Media Manager to make a significant impact and grow their career.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the ability to work from anywhere in the US
Office Location(s): None specified, as this role is remote-friendly
Geographic Context:
- The United States has a diverse and vibrant tech industry, with numerous opportunities for collaboration and networking.
- The remote nature of this role allows for greater flexibility in work-life balance and the ability to live in various locations within the US.
- Cyera's headquarters are in New York, NY, which is a major tech hub with numerous resources and networking opportunities.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote nature of this role allows for greater flexibility and work-life balance, while still providing opportunities for collaboration and growth within the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or a similar role
- Background check and offer
Key Assessment Areas:
- Social media strategy and execution
- Content creation and storytelling
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Industry knowledge and passion for cybersecurity
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills.
- Include examples of your social media content and campaigns, demonstrating your ability to turn technical topics into engaging posts.
- Showcase your understanding of the cybersecurity industry and Cyera's unique approach to data-centric security.
ATS Keywords: Social Media Management, B2B Marketing, Content Development, Community Engagement, Analytics, Campaign Management, Visual Storytelling, Audience Growth, Engagement, Collaboration, Technical Writing, Brand Voice, Agency Management, Cybersecurity Knowledge, B2B Tech Knowledge, Creative Thinking
ASSUMPTION: Cyera's interview process is designed to assess the candidate's skills and cultural fit, with a focus on their ability to drive engagement and growth across social media platforms.
🛠️ Tools & Technologies
- Sprout Social or Hootsuite (for social media management)
- Canva or Adobe Creative Suite (for visual content creation)
- Figma (for design and prototyping)
- Google Analytics (for performance tracking)
- Cyera's proprietary data security platform
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Cyera's existing tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centric
- Integrity
- Accountability
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Creative and strategic
- Collaborative and communicative
- Passionate about cybersecurity and data protection
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment, and are you comfortable with ambiguity?
- Are you able to balance data-driven decision-making with creative storytelling and branding?
- Do you have a strong understanding of the cybersecurity industry and a passion for data protection?
ASSUMPTION: Cyera values candidates who are innovative, collaborative, and passionate about data security, with a strong work ethic and a commitment to customer success.
⚠️ Potential Challenges
- The fast-paced nature of the cybersecurity industry may require the Social Media Manager to quickly adapt to changes and new information.
- The technical nature of Cyera's products may present challenges in creating engaging and accessible social media content.
- The remote nature of this role may require strong self-motivation and time management skills.
- The competitive nature of the cybersecurity industry may require the Social Media Manager to constantly innovate and stay ahead of industry trends.
ASSUMPTION: The Social Media Manager must be able to thrive in a fast-paced, innovative environment and be comfortable with ambiguity to succeed in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of the cybersecurity industry and the ability to create engaging content from technical topics.
- Cyera's focus on data-centric security sets it apart from other cybersecurity companies, offering unique opportunities for growth and innovation.
- This role is well-suited for an experienced Social Media Manager looking to take full ownership of a company's social media presence and drive engagement across platforms.
ASSUMPTION: Cyera's unique approach to data-centric security and continuous learning sets it apart in the cybersecurity industry, offering unique opportunities for growth and innovation.
📝 Sample Projects
- Developing a social media campaign to launch a new data security product, including creating engaging content, managing the content calendar, and tracking performance
- Collaborating with the product marketing team to create a series of posts highlighting the features and benefits of Cyera's data security platform
- Engaging with the audience on social media, responding to comments and messages, and surfacing trends to inform future content and strategy
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute social media strategies, create engaging content, and engage with the audience.
❓ Key Questions to Ask During Interview
- How does Cyera's approach to data-centric security differ from other cybersecurity companies, and how does this impact the social media strategy?
- What are the key priorities for the first 90 days in this role, and how can I make the most significant impact on Cyera's social media presence?
- How does Cyera support the professional development and growth of its employees, particularly in the marketing department?
- What are the most significant challenges facing the social media team at Cyera, and how can I help address them?
- How does Cyera's remote-friendly work environment support collaboration and communication among team members?
ASSUMPTION: These key questions are designed to assess the candidate's understanding of Cyera's unique approach to data-centric security, their ability to drive engagement and growth across social media platforms, and their fit within the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Cyera's careers page
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Prepare examples of your social media content and campaigns, demonstrating your ability to turn technical topics into engaging posts
- Follow up with Cyera's HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
