📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: SIXT
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: On-site (Hybrid: 4 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies to grow brand awareness and meet business goals in the U.S. market
- Leading day-to-day communication with an external social media agency to ensure aligned execution
- Creating and managing engaging content across various social media platforms
- Monitoring trends, competitors, and community activity to inform content and engagement strategies
- Owning influencer strategy and relationships, while actively engaging with the online community
- Analyzing performance data and collaborating with global marketing to optimize campaigns and maintain brand consistency
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong project management skills to effectively manage multiple social media platforms and agency relationships.
📋 Key Responsibilities
✅ Develop and execute social media strategies to grow brand awareness and meet business goals in the U.S. market
✅ Lead day-to-day communication with the external social media agency to ensure aligned execution
✅ Create and manage engaging content across Instagram, Facebook, X, TikTok, and LinkedIn
✅ Monitor trends, competitors, and community activity to inform content and engagement strategies
✅ Own influencer strategy and relationships, while actively engaging with the online community
✅ Analyze performance data and collaborate with global marketing to optimize campaigns and maintain brand consistency
ASSUMPTION: This role involves a high degree of multitasking, requiring the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field
Experience: 5+ years of experience in social media management, with a focus on the U.S. market
Required Skills:
- Proven success in developing and executing social media strategies that drive engagement and growth
- Proficiency with social media analytics and management tools (e.g., Hootsuite, Sprout Social)
- Excellent project management and communication skills
- Keen attention to detail in a fast-paced environment
- Ability to work independently and as part of a team
- Willingness to travel domestically and internationally up to 25%
Preferred Skills:
- Fluency in additional languages
- Experience with social media listening tools
- Knowledge of social media advertising platforms
ASSUMPTION: While not explicitly stated, proficiency in social media analytics and management tools is highly preferred.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a mid-level social media manager in the Dallas area)
Benefits:
- Comprehensive health insurance (medical, dental, vision)
- Life insurance, critical illness, hospital indemnity, pet insurance
- 401k retirement plan
- Paid time off (PTO) and sick leave
- Floating paid holidays
- Hybrid work format (4 days in office)
- Exclusive employee rentals with special discounts
- Free parking and opportunities for professional advancement
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (4 days in office)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level social media manager in the Dallas area. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 5,001-10,000 employees
Founded: 1912
Company Description:
- SIXT is a leading international provider of high-quality mobility services
- Offers a uniquely integrated premium mobility service across vehicle and commercial vehicle rental, car sharing, ride hailing, and car subscriptions
- Present in more than 100 countries around the globe with a focus on top-tier customer experience and outstanding customer service
Company Specialties:
- Car rental
- Van/truck rental
- Mobility services
- Car sharing
- Ride hailing
- Car subscription
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT's focus on high-quality mobility services and customer experience sets it apart in the travel industry.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Global Marketing team
Work Arrangement: Hybrid (4 days in office)
Growth Opportunities:
- Potential for career advancement within the global marketing team
- Opportunities to work on international projects and collaborate with diverse teams
- Chance to grow with the company as it expands its mobility services
ASSUMPTION: This role offers opportunities for professional growth and development within the global marketing team.
🌍 Location & Work Environment
Office Type: Corporate office with free parking
Office Location(s): Dallas, Texas
Geographic Context:
- Dallas is the fourth most populous city in the United States and the largest city in Texas
- Offers a diverse job market with numerous opportunities in various industries
- Known for its vibrant arts scene, cultural attractions, and sports teams
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (4 days in office)
ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance while still fostering collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the global marketing director
Key Assessment Areas:
- Social media strategy and execution
- Content creation and management
- Project management and communication skills
- Adaptability and problem-solving skills
- Cultural fit and alignment with SIXT's values
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and skills
- Include specific examples of successful social media campaigns you've executed
- Demonstrate your understanding of SIXT's business and the role's responsibilities in your application materials
ATS Keywords: Social media management, content creation, engagement strategies, influencer strategy, performance analysis, project management, communication, attention to detail, creative thinking, social media analytics, team collaboration, fast-paced environment, trend monitoring, community engagement, brand awareness, campaign optimization
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in their application materials to increase their chances of being selected for an interview.
🛠️ Tools & Technologies
- Hootsuite
- Sprout Social
- Social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Proficiency in social media analytics and management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Reliability
- Respect
- Excellence
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful social media campaigns?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you share SIXT's commitment to customer focus, innovation, and excellence?
ASSUMPTION: Applicants should carefully consider their fit with SIXT's company values and work style before applying.
⚠️ Potential Challenges
- Managing multiple social media platforms and agency relationships simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithms
- Balancing the need for creativity with the requirement to maintain brand consistency
- Adapting to a hybrid work arrangement and maintaining productivity in an office setting
ASSUMPTION: Applicants should be prepared to address these potential challenges in their application materials and interviews.
📈 Similar Roles Comparison
- Unlike other social media manager roles, this position focuses specifically on the U.S. market and requires a deep understanding of the American social media landscape
- SIXT's emphasis on high-quality mobility services sets it apart from other travel arrangement companies
- This role offers opportunities for career advancement within the global marketing team, unlike some other social media manager positions
ASSUMPTION: Applicants should research similar roles and companies to better understand the unique aspects of this position and how it compares to other opportunities in the industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote SIXT's car sharing service in the Dallas area
- Monitoring and analyzing social media trends to inform content strategy and optimize performance
- Collaborating with the external social media agency to create engaging content and ensure brand consistency across platforms
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they would approach the responsibilities outlined in the job description.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the global marketing department?
- How does SIXT support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does SIXT measure the success of its social media campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the company culture like, and how does it support a healthy work-life balance?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience and skills
- Prepare examples of successful social media campaigns you've executed
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
