Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: TruGreen

🔹 Location: Nashville, TN 37201

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing engaging social media strategies across major platforms
• Creating compelling content that resonates with target audiences and drives community engagement
• Collaborating with influencers and managing influencer relationships
• Monitoring and analyzing performance metrics to refine strategies and deliver ROI
• Overseeing TruGreen’s social media accounts to reflect the company’s voice, values, and objectives

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will have a proven track record in social media management and a deep understanding of various social media platforms.

📋 Key Responsibilities

✅ Develop and implement an engaging social media strategy across all major platforms to support TruGreen’s brand awareness and growth

✅ Plan and create compelling, strategic content that resonates with target audiences and drive community engagement

✅ Stay current on trends, best practices, and competitor activity to continuously improve social media tactics

✅ Oversee TruGreen’s social media accounts, ensuring they reflect the company’s voice, values, and objectives

✅ Determine strategy for monitoring and engaging with followers, responding to comments, messages, and inquiries, and building a positive community presence

✅ Track and analyze performance metrics to refine strategies and deliver ROI through social media campaigns

✅ Identify and collaborate with relevant influencers and brand ambassadors to promote TruGreen services and engage new audiences

✅ Manage influencer relationships, ensuring partnerships align with TruGreen’s brand

✅ Track influencer performance and analyze results to optimize future collaborations

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate’s skills and experience.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: Proven experience as a Social Media Manager in a corporate or agency environment

Required Skills:

• Strong understanding of social media platforms, content trends, and best practices
• Experience managing teams and agencies
• Experience with influencer marketing, from identification to relationship management
• Highly creative and motivated to do career-best work
• Ability to manage multiple projects simultaneously and work in a fast-paced environment

Preferred Skills:

• Experience with social media analytics tools
• Familiarity with SEO and content marketing strategies
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, having experience with social media management tools and platforms (e.g., Hootsuite, Buffer, Sprout Social) would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $65,979 - $109,965 per year (based on experience and qualifications)

Benefits:

• Medical, Dental, and Vision insurance
• Company-matching 401(k)

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility

ASSUMPTION: The salary range provided is based on the information given in the job listing. However, it is always recommended to verify the salary range with the employer during the application process.

📌 Applicant Insights

🔍 Company Context

Industry: TruGreen operates in the consumer services industry, specifically focusing on lawn care and related services. The lawn care industry is competitive and driven by seasonal demand, with peak periods during spring and summer.

Company Size: TruGreen has 5,001-10,000 employees, making it a mid-sized company. This size allows for opportunities to work on diverse projects and collaborate with various teams while still maintaining a relatively close-knit work environment.

Founded: TruGreen was founded in 1973 and has since grown to become one of the largest lawn care companies in the United States. The company’s longevity and success can be attributed to its commitment to customer service and continuous innovation in lawn care practices.

Company Description:

• TruGreen is committed to providing top-tier lawn care and exceptional service to its customers
• The company’s associates embody the core values of Safety, Service, Teamwork, Accountability, and Respect
• TruGreen offers competitive salaries, comprehensive benefits, opportunities for career growth, and the stability that comes from over four decades of proven success

Company Specialties:

• Lawn Care
• Landscaping
• Lawn Services
• Tree and Shrub Fertilization
• Lawn Aeration

Company Website: trugreenjobs.com

ASSUMPTION: TruGreen’s commitment to diversity and inclusion is evident in its equal opportunity employment policy and the encouragement for diverse candidates to apply for positions within the company.

📊 Role Analysis

Career Level: The Social Media Manager role is typically at the mid-senior level, requiring 5-10 years of experience in social media management or a related field.

Reporting Structure: The Social Media Manager will likely report directly to the Marketing Director or a similar role within the marketing department. They may also oversee junior social media specialists or coordinators.

Work Arrangement: This role is on-site, with the expectation that the Social Media Manager will work from TruGreen’s office in Nashville, TN. However, some flexibility may be available for remote work, depending on the candidate’s experience and the company’s policies.

Growth Opportunities:

• As TruGreen continues to grow, there may be opportunities for the Social Media Manager to take on additional responsibilities or move into a leadership role within the marketing department
• The company’s commitment to employee development and career growth may present opportunities for the Social Media Manager to expand their skillset and advance within the organization
• TruGreen’s diverse range of services and markets may offer opportunities for the Social Media Manager to gain experience in related fields, such as content marketing or public relations

ASSUMPTION: The growth opportunities listed above are not guaranteed and may depend on various factors, such as the candidate’s performance, the company’s growth trajectory, and the availability of suitable positions.

🌍 Location & Work Environment

Office Type: TruGreen’s office in Nashville, TN, is a corporate headquarters, housing various departments, including marketing, sales, and operations. The office environment is likely to be professional and collaborative, with a focus on teamwork and open communication.

Office Location(s): 701 Cool Springs Blvd, Franklin, Tennessee 37067

Geographic Context:

• Nashville, TN, is the capital and most populous city in the state of Tennessee, with a population of approximately 689,000 people
• The city is known for its vibrant music scene, cultural attractions, and growing tech industry
• Nashville has a humid subtropical climate, with hot, humid summers and mild winters, making it an ideal location for lawn care services

Work Schedule: The Social Media Manager role is full-time, with standard working hours typically Monday-Friday, 8:00 AM - 5:00 PM. However, some flexibility may be available, depending on the candidate’s experience and the company’s policies.

ASSUMPTION: While not explicitly stated, the work environment at TruGreen is likely to be dynamic and fast-paced, with a strong emphasis on teamwork and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or other marketing department members
• Background check and reference check
• Final interview with the Marketing Director or another senior-level executive

Key Assessment Areas:

• Candidates’ understanding of social media platforms and trends
• Creativity and strategic thinking in developing social media campaigns
• Experience with influencer marketing and relationship management
• Ability to analyze performance metrics and refine strategies accordingly
• Communication and interpersonal skills, both written and verbal

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for the Social Media Manager role
• Include specific examples of your social media campaigns and their outcomes to demonstrate your expertise
• Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability
• Research TruGreen’s company culture and values to ensure a good fit and demonstrate your enthusiasm for the role

ATS Keywords: Social Media Strategy, Content Development, Account Management, Performance Metrics, Influencer Marketing, Team Management, Creativity, Project Management

ASSUMPTION: TruGreen’s application process may vary depending on the specific role and the candidate’s experience. It is essential to stay informed about the latest updates and requirements by regularly checking the company’s career portal or contacting the HR department.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Social media analytics tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The tools and technologies listed above are not exhaustive and may vary depending on the candidate’s experience and the company’s specific needs.

👔 Cultural Fit Considerations

Company Values:

• Safety: TruGreen prioritizes the safety of its employees and customers, ensuring that all work is performed in a safe and responsible manner
• Service: The company is committed to providing exceptional service to its customers, with a focus on building strong, long-lasting relationships
• Teamwork: TruGreen fosters a collaborative work environment, encouraging open communication and cooperation among team members
• Accountability: The company holds its employees accountable for their actions and decisions, promoting a culture of ownership and responsibility
• Respect: TruGreen values diversity and inclusion, promoting a work environment that is inclusive and respectful of all individuals

Work Style:

• Dynamic and fast-paced, with a strong emphasis on teamwork and collaboration
• Focused on results and continuous improvement, with a commitment to exceeding customer expectations
• Encouraging of creativity and innovation, with a willingness to adapt to changing market trends and customer needs

Self-Assessment Questions:

• Do you align with TruGreen’s core values, particularly in terms of safety, service, teamwork, accountability, and respect?
• Are you comfortable working in a dynamic and fast-paced environment, with a strong emphasis on teamwork and collaboration?
• Do you have experience working with diverse teams and managing multiple projects simultaneously?

ASSUMPTION: TruGreen’s commitment to diversity and inclusion is evident in its equal opportunity employment policy and the encouragement for diverse candidates to apply for positions within the company. The company values a work environment that is inclusive and respectful of all individuals.

⚠️ Potential Challenges

• The Social Media Manager role may require working non-standard hours to monitor social media accounts and engage with followers during peak engagement times
• The role may involve managing multiple social media accounts and platforms, which can be time-consuming and require strong organizational skills
• The fast-paced nature of social media trends and algorithms may necessitate continuous learning and adaptation to maintain effectiveness
• The role may require collaborating with external influencers and agencies, which can present unique challenges in terms of communication and project management
• The competitive nature of the lawn care industry may necessitate constant innovation and adaptation to maintain market share and customer satisfaction

ASSUMPTION: The potential challenges listed above are not exhaustive and may vary depending on the candidate’s experience and the company’s specific needs. It is essential to carefully consider these challenges when evaluating the Social Media Manager role and determine if they align with your personal and professional goals.

📈 Similar Roles Comparison

• The Social Media Manager role at TruGreen is similar to other social media management positions in the consumer services industry, with a focus on brand awareness, customer engagement, and performance metrics
• However, the specific requirements and responsibilities of the role may vary depending on the company’s size, target market, and overall marketing strategy
• In comparison to related roles in other industries, such as technology or healthcare, the Social Media Manager role at TruGreen may have a more significant focus on visual content and customer testimonials

ASSUMPTION: The comparison points listed above are not exhaustive and may vary depending on the specific company and industry context. It is essential to research and understand the unique aspects of the Social Media Manager role at TruGreen and how they compare to similar roles in other companies and industries.

📝 Sample Projects

• Developing and executing a social media campaign to promote TruGreen’s lawn care services during the peak spring season, with a focus on engaging new customers and increasing brand awareness
• Collaborating with local influencers to create sponsored content that highlights the benefits of TruGreen’s services and encourages followers to take advantage of promotional offers
• Analyzing performance metrics for TruGreen’s social media accounts and refining strategies to optimize engagement and reach

ASSUMPTION: The sample projects listed above are not exhaustive and may vary depending on the candidate’s experience and the company’s specific needs. It is essential to research and understand the unique aspects of the Social Media Manager role at TruGreen and the projects that may be involved in the position.

❓ Key Questions to Ask During Interview

• Can you describe the current social media strategy for TruGreen, and how this role fits into the overall marketing plan?
• How does TruGreen measure the success of its social media campaigns, and what key performance indicators (KPIs) are used to track progress?
• Can you provide examples of successful social media campaigns that TruGreen has executed in the past, and what made them successful?
• How does TruGreen collaborate with external influencers and agencies, and what challenges have you faced in these partnerships?
• What opportunities are there for growth and development within the marketing department, and how does the company support the professional advancement of its employees?

ASSUMPTION: The key questions listed above are not exhaustive and may vary depending on the candidate’s experience and the company’s specific needs. It is essential to research and prepare thoughtful questions that demonstrate your interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://trugreen.wd1.myworkdayjobs.com/USExternalCareers/job/Nashville-TN-37201/Social-Media-Manager_R30899
• Tailor your resume and cover letter to highlight your relevant experience and skills for the Social Media Manager role
• Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability
• Research TruGreen’s company culture and values to ensure a good fit and demonstrate your enthusiasm for the role
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.