Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Stanley Black & Decker, Inc.

🔹 Location: Mölndal, Sweden

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive social media strategy
• Creating and managing engaging content across platforms
• Building and growing influencer communities
• Analyzing performance and reporting on key metrics
• Collaborating with Nordic Digital Marketing Manager and local brand teams

ASSUMPTION: This role requires a strategic mindset, creativity, and strong analytical skills. The ideal candidate will be comfortable working in a dynamic, collaborative environment and have a passion for social media and digital marketing.

📋 Key Responsibilities

✅ Develop and execute a comprehensive social media strategy aligned with overall Nordic Marketing goals

✅ Set clear objectives, KPIs, and reporting systems for performance tracking

✅ Conduct analysis of key competitors and identify emerging social media trends

✅ Plan, create, and publish engaging content (written, images, videos, stories) across Facebook and Instagram platforms

✅ Collaborate with European and Nordic brand teams to design compelling campaigns

✅ Monitor social media channels for comments, messages, and mentions, and respond professionally when necessary

✅ Act as the main point of contact for influencers, fostering long-term partnerships

✅ Organize and manage influencer events, product seedings, and collaborations

✅ Track, analyze, and report on key performance metrics, using data insights to refine the social media strategy

✅ Stay up-to-date on the latest social media best practices, technologies, and trends

ASSUMPTION: The role may evolve over time to fulfill the needs of the business, and the candidate should be adaptable and open to change.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Experience: 2-5 years of experience in social media management, content creation, and influencer marketing

Required Skills:

• Strong understanding of social media platforms and analytics tools, particularly Meta
• Proven experience managing social media accounts
• Experience in influencer marketing on social media
• Proficiency in Microsoft Office (Outlook, PowerPoint, Excel)
• Fluency in English and one Nordic language

Preferred Skills:

• Experience working with global brands
• Knowledge of the manufacturing industry

ASSUMPTION: Candidates with a strong portfolio showcasing their social media management skills and experience will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is approximately 400,000 - 550,000 SEK per year, based on experience and qualifications. This estimate is based on industry standards for social media managers in Sweden with 2-5 years of experience.

Benefits:

• Global benefits and perks unique to the country of hire
• Career opportunity with multiple career paths
• Learning and development resources, including online university courses
• Diverse and inclusive culture
• Purpose-driven company with a focus on social responsibility

Working Hours: Full-time, hybrid work arrangement with a flexible schedule

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. The benefits listed are general and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing. Stanley Black & Decker is the world's largest tool company, with a rich history dating back to 1843 and a diverse portfolio of iconic brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, and CUB CADET.

Company Size: 10,001+ employees. As a large organization, Stanley Black & Decker offers numerous opportunities for career growth and development.

Founded: 1843. The company has a long history of innovation and has evolved into a global growth company with a strong focus on Industry 4.0 initiatives.

Company Description:

• Stanley Black & Decker provides innovative tools and solutions for builders, protectors, makers, and explorers worldwide
• The company is committed to making positive changes in local communities and the broader world through volunteerism, giving back, and sustainable business practices
• Stanley Black & Decker defines success as delivering value to customers, colleagues, and communities

Company Specialties:

• Tools
• Storage
• Industrial
• Professional power tools
• Pneumatic tools
• Fasteners
• Consumer power tools
• Lawn & garden
• Hand tools
• Power tools & accessories
• Storage
• Electrified outdoor products
• Engineered fastening
• Automotive
• Aerospace
• Construction
• Infrastructure

Company Website: http://www.stanleyblackanddecker.com

ASSUMPTION: Stanley Black & Decker is a well-established company with a strong global presence and a commitment to innovation and social responsibility.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in social media management and digital marketing.

Reporting Structure: The Social Media Manager will report to the Nordic Digital Marketing Manager and collaborate with local brand teams.

Work Arrangement: Hybrid. The role requires working on-site in Mölndal, Sweden, with a flexible schedule that allows for remote work as needed.

Growth Opportunities:

• Career paths are not linear at Stanley Black & Decker, offering opportunities for growth and development within the marketing department and across the organization
• The company provides learning and development resources, including online university courses, to support employee growth
• Stanley Black & Decker's global presence offers opportunities for international assignments and career advancement

ASSUMPTION: The Social Media Manager role offers opportunities for career growth and development within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: Hybrid. The role requires working on-site in Mölndal, Sweden, with the option to work remotely as needed.

Office Location(s): Mölndal, Sweden

Geographic Context:

• Mölndal is a municipality in Västra Götaland County, Sweden, located near Gothenburg
• The area offers a mix of urban and suburban living, with easy access to cultural attractions, shopping, and outdoor activities
• Mölndal is well-connected by public transportation, making it an attractive location for commuters

Work Schedule: Full-time, with a flexible schedule that allows for remote work as needed

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the Nordic Digital Marketing Manager and local brand team members
• Final interview with the Nordic Digital Marketing Director

Key Assessment Areas:

• Strategic thinking and planning skills
• Creativity and content creation abilities
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and relevant skills
• Include specific examples of successful social media campaigns or projects you've managed
• Demonstrate your understanding of the manufacturing industry and Stanley Black & Decker's brand portfolio

ATS Keywords: Social media strategy, content creation, influencer marketing, analytics, digital marketing, communication, team collaboration, trend analysis, performance tracking, Microsoft Office, fluent English, Nordic language

ASSUMPTION: The application process for this role may vary based on the specific needs of the hiring team and the candidate's qualifications.

🛠️ Tools & Technologies

• Meta (Facebook, Instagram) analytics tools
• Microsoft Office (Outlook, PowerPoint, Excel)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The Social Media Manager will be expected to have a strong working knowledge of social media platforms, analytics tools, and management platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Excellence
• Safety
• Sustainability
• Social responsibility

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change
• Creatively minded and strategic

Self-Assessment Questions:

• How do you align with Stanley Black & Decker's commitment to innovation and excellence?
• How do you approach building and maintaining relationships with influencers and content creators?
• How do you stay up-to-date with the latest social media trends and best practices?

ASSUMPTION: Candidates who demonstrate a strong alignment with Stanley Black & Decker's company values and work style will be well-suited to the Social Media Manager role.

⚠️ Potential Challenges

• Managing multiple social media platforms and campaigns simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Collaborating with global brand teams and stakeholders
• Balancing on-site and remote work responsibilities effectively

ASSUMPTION: The Social Media Manager role may present challenges related to time management, prioritization, and effective communication with global stakeholders.

📈 Similar Roles Comparison

• Unlike other social media manager roles, this position requires a strong understanding of the manufacturing industry and Stanley Black & Decker's brand portfolio
• This role offers opportunities for career growth and development within a large, global organization
• Candidates with experience in influencer marketing and global brand management may find this role particularly appealing

ASSUMPTION: The Social Media Manager role at Stanley Black & Decker offers unique opportunities for career growth and development within a large, global organization with a strong focus on innovation and social responsibility.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a new product launch
• Managing influencer partnerships and events to promote brand awareness and engagement
• Analyzing and reporting on key performance metrics to optimize social media campaigns

ASSUMPTION: The Social Media Manager role at Stanley Black & Decker offers opportunities to work on a variety of projects that drive brand awareness, engagement, and growth.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Stanley Black & Decker's Nordic region?
• What are the key priorities for the first 90 days in this role?
• How does the local brand team collaborate with the Nordic Digital Marketing Manager and global brand teams?
• What opportunities are there for career growth and development within the marketing department and across the organization?
• How does Stanley Black & Decker support work-life balance for its employees?

ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their interest in the role and the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Stanley Black & Decker Career Site
• Tailor your resume and cover letter to highlight your social media management experience and relevant skills
• Prepare examples of successful social media campaigns or projects you've managed
• Research Stanley Black & Decker's brand portfolio and the manufacturing industry
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.