Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Dentsu

🔹 Location: Ontario, Canada (Remote)

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-06-10

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Leading organic development and growth of social media activities across clients' social ecosystems.
• Creating engaging, social-first content tailored to each platform, including copy, visuals, and short-form video.
• Managing monthly social calendars, sourcing visuals, and collaborating with creative teams.
• Monitoring and analyzing performance, using insights to refine content output.
• Proactively identifying engagement opportunities, user-generated content, and trends.

ASSUMPTION: This role requires a strong understanding of various social media platforms, their best practices, and a data-driven mindset to create effective content strategies.

📋 Key Responsibilities

✅ Support clients' business and communications objectives with a data-first mindset.

✅ Lead the organic development and growth of various communities and social media activities across the client’s social ecosystem.

✅ Create and publish social-first content that’s native to each platform, including copy, static visuals, carousels, and short-form video.

✅ Manage monthly social calendars, source visuals, edit assets, and collaborate with creative teams or clients as needed.

✅ Monitor and analyze the performance and impact of social media activities, using insights to refine content output.

✅ Help identify proactive engagement opportunities and search for user-generated content for clients.

✅ Engage with the online community by responding to comments, messages, and reviews.

✅ Proactively escalate issues, trends, opportunities, and insights through the relevant channels in a timely manner.

✅ Adopt and educate on up-and-coming platforms and technology.

✅ Participate in client meetings and stay active and informed on the tools and platforms they use.

✅ Act as a resource to help fuel organic business growth for ICUC.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, advertising, PR, or equivalent.

Experience: At least 2 years of social media community and reporting experience, demonstrating proficiency in managing social media platforms.

Required Skills:

• Proficient in Canva, Adobe Express, CapCut, or similar tools used to create social-first content.
• Strong sense of account ownership and pride in work, coupled with effective time management skills to handle tasks efficiently.
• Detail-oriented, with a keen sense of decorum and brand appropriateness, ensuring consistency in brand representation.
• Excellent written and verbal communication skills, including engaging presentation abilities.
• Proficiency in content publishing & writing, social listening, and performance reporting, contributing to successful social media strategies.
• Regular user of Twitter, Facebook, Instagram, LinkedIn, and TikTok, with awareness of other social media channels.

Preferred Skills:

• Experience with Social Media Management Systems like Hootsuite, Sprinklr, Khoros, etc.
• Fluency in English, with the ability to speak and write clearly and persuasively. Proficiency in additional languages is considered an asset.

ASSUMPTION: Candidates should have a strong portfolio or examples of past content creation work to showcase their skills.

💰 Compensation & Benefits

Salary Range: $50,000 - $65,000 per year

Benefits:

• Medical
• Dental
• RRSP
• Paid Time Off

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a Social Media Manager role with 2-5 years of experience and is subject to change based on the candidate's qualifications and the company's discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Dentsu is a global advertising and public relations firm, providing a wide range of services including marketing communications, advertising, media planning, and media buying.

Company Size: Dentsu has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Dentsu was founded in 1907 and has since grown into a global leader in its industry.

Company Description:

• Dentsu is a global network designed for what’s next, helping brands predict and plan for disruptive future opportunities.
• The company teams together to connect brand, content, commerce, and experience, underpinned by modern creativity.
• Dentsu is committed to creating new paths to growth in the sustainable economy.

Company Specialties:

• Marketing communications
• Advertising
• Media planning
• Media buying
• People-Based Marketing
• Creative
• Innovation
• Data and Technology

Company Website: Dentsu.com

ASSUMPTION: Dentsu's global presence and extensive client base offer candidates the opportunity to work on a wide range of projects and gain diverse experience.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Strategy team and works collaboratively with colleagues around the world.

Work Arrangement: Remote (Solely), with the ability to work independently and manage time effectively.

Growth Opportunities:

• Progression to senior or management roles within the social media team or related departments.
• Expansion of responsibilities and client portfolio based on performance and demonstrated skills.
• Opportunities to work on international projects and gain global experience.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and gain valuable experience in the industry.

🌍 Location & Work Environment

Office Type: Remote (Solely)

Office Location(s): Ontario, Canada

Geographic Context:

• Ontario is the most populous province in Canada, with a diverse and multicultural population.
• The province is home to major cities such as Toronto, Ottawa, and Mississauga, offering a range of urban and rural living options.
• Ontario has a strong and growing tech industry, with numerous startups and established companies based in the province.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work independently.

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance and the ability to work from anywhere within the province.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth behavioral and skills-based interviews with the hiring manager and team members.
• Final round interviews, potentially including a presentation or case study component.
• Background check and onboarding for successful candidates.

Key Assessment Areas:

• Communication skills, both written and verbal.
• Content creation and management skills, including copywriting, visual design, and video production.
• Social media strategy and analytics skills.
• Cultural fit and alignment with Dentsu's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Include examples of past content creation work and social media campaigns you've managed.
• Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and adaptability in a remote work environment.
• Research Dentsu's company culture and values to demonstrate your fit for the role and organization.

ATS Keywords: Social Media Management, Content Creation, Community Management, Social Listening, Performance Reporting, Time Management, Communication, Brand Voice, Engagement Strategies, Creative Collaboration, Trend Analysis, Proactive Engagement, Detail Orientation

ASSUMPTION: Dentsu's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Canva
• Adobe Express
• CapCut
• Social Media Management Systems (e.g., Hootsuite, Sprinklr, Khoros)
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: This role requires proficiency in various content creation and management tools, as well as familiarity with social media platforms and their best practices.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Courage
• Excellence

Work Style:

• Entrepreneurial and self-motivated, with the ability to work independently in a remote environment.
• Strong communication and collaboration skills, with the ability to work effectively with global teams.
• Adaptable and resilient, with the ability to thrive in a fast-paced and ever-changing industry.

Self-Assessment Questions:

• Do you have a strong understanding of various social media platforms and their best practices?
• Are you comfortable working independently and managing your time effectively in a remote work environment?
• Do you have a proven track record of creating engaging content and managing social media activities for brands or organizations?

ASSUMPTION: Candidates should assess their fit with Dentsu's company culture and values, as well as their ability to thrive in a remote work environment, before applying for this role.

⚠️ Potential Challenges

• Managing multiple client projects and deadlines simultaneously may require strong organizational skills and time management.
• Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues and the company culture.
• Keeping up-to-date with the latest trends and best practices in social media may require continuous learning and adaptation.
• Dealing with negative comments or feedback from the online community may require strong emotional intelligence and resilience.

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to overcome them in the interview process.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position offers a unique opportunity to work with a global advertising firm and gain experience in a wide range of industries and markets.
• Dentsu's global presence and extensive client base provide candidates with the chance to work on high-profile campaigns and projects.
• This role may require more experience and demonstrate a higher level of responsibility than entry-level social media manager positions.

ASSUMPTION: Candidates should research similar roles and compare the responsibilities, requirements, and benefits to ensure this position aligns with their career goals and expectations.

📝 Sample Projects

• Managing the social media presence for a major brand's product launch, including creating engaging content, monitoring performance, and responding to customer inquiries.
• Developing and executing a social media strategy for a non-profit organization, focusing on raising awareness and driving engagement around a specific cause or campaign.
• Collaborating with a creative team to produce a series of short-form videos for a brand's social media channels, showcasing their products or services in an engaging and innovative way.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the opportunity to work on diverse and impactful campaigns.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the social media team currently, and how can this role help address them?
• How does Dentsu support the professional development and growth of its social media team members?
• What opportunities are there for collaboration and knowledge-sharing with colleagues in other departments or regions?
• How does Dentsu measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance and employee well-being, particularly for remote workers?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to understanding the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Dentsu careers portal.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, including examples of past content creation work and social media campaigns you've managed.
• Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and adaptability in a remote work environment.
• Research Dentsu's company culture and values to demonstrate your fit for the role and organization.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.