Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Everything Kitchens LLC

🔹 Location: Springfield, Missouri

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content to showcase 250+ kitchenware brands across social media platforms
• Driving product sales through strategic social media usage, including TikTok Shop, Instagram, and Facebook
• Collaborating with the marketing team to generate sales and develop content plans
• Speaking on camera to explain products and guide conversations, requiring clear and confident communication skills
• Analyzing social media trends and adjusting content strategy accordingly

ASSUMPTION: This role requires a strong understanding of social media trends and marketing principles to create effective content that drives sales and engagement.

📋 Key Responsibilities

✅ Create and publish engaging content, including short-form videos, across TikTok, Instagram, Facebook, and YouTube (3-10 posts per day)

✅ Engage directly with followers and respond to comments

✅ Collaborate with the marketing team to develop content plans and promotions

✅ Analyze social media performance and adjust content strategy as needed

✅ Stay up-to-date with social media trends and tools

ASSUMPTION: The role may require occasional on-camera appearances to promote products, so comfort with public speaking is essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) in social media management, content creation, or a related role

Required Skills:

• Familiarity with social media trends and platforms
• Strong video editing and content creation skills (CapCut, Canva, Photoshop, etc.)
• Excellent communication and presentation skills, both written and verbal
• Proven ability to create engaging content that drives sales and engagement
• Strong marketing knowledge and understanding of how content contributes to sales and visibility
• Ability to work independently and make data-driven decisions

Preferred Skills:

• Experience working with influencers or selling through social media platforms (TikTok Shop, Meta Shop)
• Fluency in English (both written and spoken)

ASSUMPTION: Candidates with experience in influencer marketing or selling through social media platforms may receive additional compensation.

💰 Compensation & Benefits

Salary Range: $55,000 - $65,000 per year (based on experience and performance)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on kitchenware products

Working Hours: Full-time, 40 hours per week (Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for content creation and publishing)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Springfield, Missouri. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically kitchenware and small appliances

Company Size: Small (11-50 employees), offering a close-knit work environment with opportunities for growth and impact

Founded: 2002, with humble beginnings in the founder's bedroom and now occupying a 50,000 sq. ft. warehouse in Springfield, Missouri

Company Description:

• Everything Kitchens offers over 200 brands of kitchenware and appliances at competitive prices
• Committed to providing top-quality products and exceptional customer service
• Operates a full-service retail store and an e-commerce platform, shipping nationwide

Company Specialties:

• KitchenAid
• Cuisinart
• Bosch
• Blendtec
• Vitamix
• Waring
• Wusthof
• Breville
• Bakeware
• Cookware
• Blenders
• Hand Mixers
• Stand Mixers
• Toasters
• Juicers
• Coffee & Espresso Machines
• Deep Fryers
• Roaster Ovens
• Meat Grinders
• Cutlery
• Small Appliances

Company Website: http://www.everythingkitchens.com

ASSUMPTION: Everything Kitchens' small size and local beginnings foster a family-like atmosphere, with a strong focus on customer service and employee satisfaction.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: Reports directly to the Marketing Director

Work Arrangement: On-site, full-time, with flexible hours for content creation and publishing

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Opportunities to expand skills and knowledge in social media management and marketing
• Possibility to work with influencers and expand the company's reach on social media platforms

ASSUMPTION: The Social Media Manager role offers opportunities for professional growth and development within the company's marketing department.

🌍 Location & Work Environment

Office Type: On-site, with a 50,000 sq. ft. warehouse and retail store in Springfield, Missouri

Office Location(s): 6820 W Kings St, Springfield, Missouri 65802, US

Geographic Context:

• Springfield, Missouri, is a mid-sized city with a population of around 167,000 people
• The city offers a mix of urban and suburban living, with a relatively low cost of living compared to larger metropolitan areas
• Springfield is home to several universities and has a vibrant arts and culture scene

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for content creation and publishing

ASSUMPTION: The on-site work environment at Everything Kitchens is collaborative and supportive, with opportunities for growth and professional development.

💼 Interview & Application Insights

Typical Process:

• Resume screening
• Phone interview
• In-person or video interview with the Marketing Director
• Final interview with the Founder and CEO

Key Assessment Areas:

• Social media and content creation skills
• Marketing knowledge and understanding of sales-driven content
• Communication and presentation skills
• Problem-solving and decision-making abilities

Application Tips:

• Highlight relevant social media management and content creation experience
• Demonstrate a strong understanding of marketing principles and sales-driven content
• Showcase clear and concise communication skills in your resume and cover letter
• Prepare examples of your previous social media content and campaigns

ATS Keywords: Social Media Management, Content Creation, Video Editing, Marketing, Engagement, Trend Analysis, Community Building, Sales Generation, Influencer Collaboration, Product Promotion, Brand Messaging, Content Strategy, Analytics, Creativity, Initiative, Decision Making

ASSUMPTION: The application process for the Social Media Manager role at Everything Kitchens is designed to assess candidates' skills and qualifications in social media management, content creation, and marketing.

🛠️ Tools & Technologies

• CapCut
• Canva
• Photoshop
• TikTok
• Instagram
• Facebook
• YouTube
• Google Analytics
• Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: The Social Media Manager will be expected to use and become proficient in various content creation and social media management tools to effectively perform their job duties.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer Service
• Quality
• Innovation
• Growth

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Creative
• Results-oriented

Self-Assessment Questions:

• Do I have a strong understanding of social media trends and marketing principles?
• Am I comfortable creating and publishing engaging content on various social media platforms?
• Can I work independently and make data-driven decisions to optimize content performance?
• Do I thrive in a collaborative, results-oriented work environment?

ASSUMPTION: Candidates who align with Everything Kitchens' company values and work style will be more likely to succeed in the Social Media Manager role.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Adapting to changing social media trends and algorithms
• Balancing creativity with data-driven decision-making
• Occasional on-camera appearances to promote products

ASSUMPTION: The Social Media Manager role may present challenges in managing multiple platforms and balancing creativity with data-driven decisions, but these can be overcome with strong organizational skills and a solid understanding of marketing principles.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Social Media Manager position at Everything Kitchens requires a strong focus on content creation and engagement
• This role offers the opportunity to work with a wide range of kitchenware and small appliance brands, allowing for diverse content creation
• Career progression in this role may lead to senior marketing positions or management opportunities within the company

ASSUMPTION: The Social Media Manager role at Everything Kitchens is unique in its focus on content creation and engagement, offering a blend of creative and strategic marketing responsibilities.

📝 Sample Projects

• Developing a TikTok campaign to promote a new line of kitchenware products
• Creating engaging Instagram content to drive traffic to the company's e-commerce platform
• Analyzing Facebook Insights to optimize content performance and improve engagement

ASSUMPTION: The Social Media Manager will be responsible for developing and executing various content creation and marketing projects to drive sales and engagement on social media platforms.

❓ Key Questions to Ask During Interview

• Can you describe the typical content calendar and how it is developed?
• How does the marketing team collaborate to generate sales through social media platforms?
• What opportunities are there for professional growth and development within the marketing department?
• How does the company support work-life balance for its employees?
• Can you provide examples of successful social media campaigns the company has run in the past?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a strong interest in the role and a desire to understand the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and cover letter through the candidate portal
• Customize your resume and cover letter to highlight your relevant social media management and content creation experience
• Prepare examples of your previous social media content and campaigns to showcase your skills and qualifications
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.