Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Renuity

🔹 Location: Madison, Wisconsin

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing the organic social media presence across multiple platforms
• Developing and executing an editorial calendar for consistent content
• Creating engaging content, including written posts, photos, videos, and infographics
• Driving organic growth by cultivating relationships with followers, influencers, and key community members
• Collaborating with influencers on content creation, partnerships, and campaigns
• Monitoring, tracking, and analyzing social media performance to optimize content and campaigns

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and a deep understanding of social media best practices to drive success and grow social media communities.

📋 Key Responsibilities

✅ Lead and supervise the social media team, including direct oversight of the videographer, ensuring effective collaboration, clear communication, and timely execution of content creation across various platforms

✅ Develop and execute an editorial calendar, ensuring timely and consistent content across all platforms

✅ Create a variety of content types that align with the brand voice and strategy, including written posts, photos, videos, and infographics

✅ Identify, curate, and develop content that resonates with target audiences to increase engagement, grow followers, and drive brand awareness

✅ Drive organic growth by cultivating relationships with followers, influencers, and key community members

✅ Respond promptly to comments, direct messages, and mentions within 24 hours, maintaining a positive and engaging tone

✅ Use data and insights to refine strategies, increase user interaction, and boost overall engagement metrics (likes, shares, comments)

✅ Identify and engage with relevant influencers and brand advocates to expand reach and increase credibility

✅ Collaborate with influencers on content creation, partnerships, and campaigns

✅ Monitor, track, and analyze social media performance, including engagement, growth, and conversion metrics

✅ Report on KPIs and suggest actionable improvements to optimize content and campaigns

✅ Maintain brand consistency across all social media channels while adhering to platform-specific guidelines

✅ Stay up to date with social media best practices, algorithm changes, and emerging trends to ensure the brand remains innovative and competitive

✅ Work independently to execute social media strategies while collaborating with cross-functional teams on content and campaign initiatives

✅ Share insights and collaborate with marketing, PR, and creative teams to align social media efforts with broader marketing goals

✅ Coordinate with team members to develop and implement social media campaigns, monitor content performance, and adjust strategies as needed to achieve goals and KPIs

✅ Provide guidance and mentorship to the videographer, ensuring alignment with the overall social media strategy, and facilitate professional development opportunities

ASSUMPTION: This role requires strong leadership, communication, and interpersonal skills to motivate and guide team members, as well as experience with social media management tools and analytics platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in social media management

Required Skills:

• Proven experience growing and managing social media communities for brands, with a track record of increasing followers, engagement, and conversions
• Proven experience managing creative teams, specifically with oversight of content creators such as videographers
• Strong understanding of social media platforms (Facebook, Instagram, Twitter, Snapchat, Reddit) and their best practices
• Exceptional writing, editing, and storytelling skills, with a portfolio of work samples showcasing your ability to create engaging content
• Ability to analyze data and use insights to drive performance and optimize campaigns
• Experience in managing and reporting on social media KPIs (e.g., engagement rate, reach, conversions)
• Knowledge of influencer marketing and strategies for cultivating influencer relationships
• Results-oriented with a focus on achieving goals and KPIs while optimizing campaigns for better performance
• Ability to work independently, take initiative, and meet deadlines in a fast-paced environment
• Strong attention to detail and ability to manage multiple projects simultaneously
• Passion for social media, staying on top of industry trends, and innovating content strategies

Preferred Skills:

• 1 year in a leadership or supervisory role
• Experience with video production, content creation, and post-production processes

ASSUMPTION: Candidates with additional relevant experience or certifications in social media management or digital marketing may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Based on industry standards for a mid-level social media manager in Madison, Wisconsin)

Benefits:

• Full benefits package including health, vision, dental, and 401k match up to 6%
• PTO and holidays
• Career advancement opportunities

Working Hours: 40 hours per week, Monday - Friday, with flexibility for occasional evening or weekend work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Madison, Wisconsin area. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services - Renuity specializes in home improvement and repair services, with a focus on providing high-quality, local expertise, and collaborative project management

Company Size: 1,001-5,000 employees - Renuity offers a large, established organization with ample opportunities for growth and collaboration

Founded: Renuity was founded in [Year] and has since grown to become a leading provider of home improvement services nationwide

Company Description:

• Renuity combines the best of renovation expertise, local know-how, and collaborative project management services to ensure customers have peace of mind throughout the renovation process
• The company offers a wide range of services, including roofing, window installation, bathroom and kitchen updates, and more
• With a national presence and local installation experts, Renuity is committed to finding the best possible solution for each customer's home repair and remodel needs

Company Specialties:

• Home improvement and repair services
• Collaborative project management
• Local expertise and national presence

Company Website: Renuity Home

ASSUMPTION: Renuity's focus on local expertise and national presence allows it to provide high-quality, consistent services to customers across the United States.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers an opportunity for experienced social media professionals to lead and manage a team, develop strategies, and drive growth for a large, established organization

Reporting Structure: The Social Media Manager will report directly to the Marketing Director and oversee the social media team, including the videographer

Work Arrangement: On-site - This role requires on-site work at Renuity's Madison, Wisconsin office, with flexibility for occasional remote work as needed

Growth Opportunities:

• Potential to advance to a Director or Senior Manager role within the marketing department
• Opportunities to expand the social media team and take on additional responsibilities as the company grows
• Chance to gain experience in influencer marketing, content creation, and campaign management

ASSUMPTION: This role offers a unique opportunity for experienced social media professionals to grow both personally and professionally within a large, established organization.

🌍 Location & Work Environment

Office Type: Corporate office - Renuity's Madison, Wisconsin office is a professional, collaborative workspace designed to facilitate teamwork and innovation

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US (Headquarters)

Geographic Context:

• Madison, Wisconsin is located in the Midwest region of the United States
• The city offers a high quality of life, with a vibrant arts and culture scene, numerous outdoor recreation opportunities, and a strong sense of community
• Madison is home to a diverse range of industries, including healthcare, education, and technology, providing ample opportunities for professional growth and development

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for occasional evening or weekend work as needed

ASSUMPTION: Renuity's Madison, Wisconsin office offers a professional, collaborative work environment that fosters creativity, innovation, and teamwork.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth interview with the Marketing Director and a member of the social media team
• Final interview with the Marketing Director and a senior member of the leadership team
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Social media strategy and content development
• Team leadership and management skills
• Data analysis and performance reporting
• Brand consistency and best practices
• Cultural fit and alignment with Renuity's values and mission

Application Tips:

• Highlight your experience growing and managing social media communities for brands, with specific examples of increased followers, engagement, and conversions
• Include a portfolio of your work samples, showcasing your ability to create engaging content and develop effective social media strategies
• Tailor your resume and cover letter to emphasize your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills
• Research Renuity's company culture and values to demonstrate your fit for the organization

ATS Keywords: Social Media Management, Content Development, Community Engagement, Influencer Marketing, Performance Analysis, Brand Consistency, Leadership, Communication, Data Analysis, Creative Thinking, Storytelling, Project Management, Team Collaboration, Trend Awareness, Content Creation, Video Production

ASSUMPTION: Renuity's hiring process is designed to assess candidates' skills, experience, and cultural fit for the organization, with a focus on finding the best possible match for the Social Media Manager role.

🛠️ Tools & Technologies

• Hootsuite, Buffer, or Sprout Social (social media management tools)
• Google Analytics (web analytics platform)
• Native social media insights (platform-specific analytics tools)
• Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: Familiarity with industry-standard social media management tools, analytics platforms, and video production software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric - Renuity prioritizes the needs and satisfaction of its customers above all else
• Collaborative - The company fosters a culture of teamwork, open communication, and mutual respect
• Innovative - Renuity encourages creativity, continuous learning, and the pursuit of new and better ways of doing things
• Accountable - The company holds its team members responsible for their actions and expects them to take ownership of their work

Work Style:

• Fast-paced - Renuity operates in a dynamic, ever-changing environment that requires team members to be adaptable and responsive
• Results-driven - The company focuses on achieving goals and delivering results, with a strong emphasis on performance metrics and KPIs
• Creative - Renuity values innovative thinking, originality, and the ability to approach problems from unique perspectives
• Team-oriented - The company prioritizes collaboration, communication, and collective success over individual achievement

Self-Assessment Questions:

• How do your leadership and communication skills align with Renuity's collaborative, customer-centric culture?
• Can you provide an example of a time when you successfully managed a team to achieve a specific goal or overcome a challenge?
• How do you stay up to date with industry trends and emerging technologies in social media management?

ASSUMPTION: Renuity's company culture values collaboration, innovation, and customer-centricity, with a focus on delivering high-quality, consistent services to customers nationwide.

⚠️ Potential Challenges

• Managing a team and overseeing the work of a videographer may require additional time and effort, especially during busy periods or when tight deadlines are involved
• Keeping up with the fast-paced nature of social media trends and algorithm changes may be challenging, requiring continuous learning and adaptation
• Balancing the needs and expectations of multiple stakeholders, including customers, influencers, and internal team members, may present unique challenges
• Working in a large, established organization may require navigating complex hierarchies and political dynamics, with a focus on building and maintaining strong relationships with key stakeholders

ASSUMPTION: These challenges can be overcome with strong leadership, communication, and interpersonal skills, as well as a deep understanding of social media best practices and industry trends.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Specialist - While both roles focus on social media management, the Social Media Manager role involves leading and overseeing a team, developing strategies, and driving growth, whereas the Social Media Specialist role may be more focused on day-to-day content creation and community engagement
• Social Media Manager vs. Digital Marketing Manager - Both roles require a strong understanding of digital marketing strategies and tactics, but the Social Media Manager role is specifically focused on social media platforms, while the Digital Marketing Manager role may encompass a broader range of online marketing channels, including SEO, PPC, and email marketing
• Social Media Manager vs. Content Strategist - While both roles involve developing and executing content strategies, the Social Media Manager role is specifically focused on social media platforms, whereas the Content Strategist role may be more focused on overall content strategy, including blog posts, articles, and other forms of content

ASSUMPTION: Each of these roles offers unique opportunities and challenges, with varying levels of responsibility, team management, and strategic focus.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch, including content creation, influencer partnerships, and performance analysis
• Managing a team to create and publish engaging content for multiple social media platforms, ensuring brand consistency and adherence to platform-specific guidelines
• Analyzing social media performance data to identify trends, optimize content strategies, and improve overall engagement metrics

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the Social Media Manager may face in this role, from content creation and strategy development to team management and performance analysis.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the social media department?
• How does the social media team collaborate with other departments, such as marketing, PR, and creative, to align efforts and achieve goals?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does Renuity support the professional development and growth of its social media team members?
• What are the key performance indicators (KPIs) used to measure the success of the social media team, and how are they tracked and reported?

ASSUMPTION: Asking these questions can help applicants better understand the role, the team, and the company, enabling them to make informed decisions about their fit and potential for success in the Social Media Manager position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of your work samples, showcasing your ability to create engaging content and develop effective social media strategies
• Research Renuity's company culture and values to demonstrate your fit for the organization
• Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.