Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Prometteur Solutions Pvt. Ltd.

🔹 Location: Pune, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a results-driven social media strategy aligned with company goals.
• Managing and creating content for various platforms such as LinkedIn, Instagram, Twitter, Facebook, and YouTube.
• Collaborating with marketing and design teams to produce engaging graphics, videos, and campaigns.
• Increasing brand visibility and driving engagement through organic and paid campaigns.
• Monitoring social media trends and analyzing key metrics to improve performance.
• Handling online reputation management and community engagement.
• Supporting employer branding and recruitment marketing initiatives.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills. The ideal candidate will have a proven track record in managing social media accounts, preferably in the IT sector.

📋 Key Responsibilities

✅ Develop and execute a results-driven social media strategy aligned with company goals.

✅ Manage and create content for platforms such as LinkedIn, Instagram, Twitter, Facebook, and YouTube.

✅ Collaborate with marketing and design teams to produce engaging graphics, videos, and campaigns.

✅ Increase brand visibility and drive engagement through organic and paid campaigns.

✅ Monitor social media trends, tools, applications, and best practices to keep content fresh and relevant.

✅ Analyze key metrics, prepare monthly reports, and suggest improvements.

✅ Handle online reputation management and community engagement.

✅ Support employer branding and recruitment marketing initiatives.

ASSUMPTION: The role requires a high level of autonomy and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Mass Communication, or a related field.

Experience: Minimum 3+ years of hands-on experience in managing social media accounts, preferably for an IT or tech company.

Required Skills:

• Proficient in tools like Canva, Buffer, Hootsuite, Meta Business Suite, and LinkedIn Campaign Manager.
• Strong knowledge of current social media trends, best practices, and algorithms.
• Excellent written and verbal communication skills.
• Strong analytical skills and ability to use data to improve performance.

Preferred Skills:

• Experience in B2B marketing and lead generation through social channels.
• Basic knowledge of SEO, email marketing, and content promotion.
• Familiarity with analytics tools like Google Analytics, HubSpot, or Sprout Social.

ASSUMPTION: Candidates with experience in B2B marketing and familiarity with analytics tools will have an advantage.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-level marketing roles in Pune)

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible hours and work-from-home options available

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Pune. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 51-200 employees (Mid-sized company offering growth opportunities and a collaborative work environment)

Founded: 2013 (Established company with a proven track record)

Company Description:

• Prometteur Solutions provides technology-empowered business solutions for world-class organizations in various markets.
• The company offers a wide range of services, including software development, web development, mobile application development, and startup consultation.
• Prometteur Solutions caters to a wide range of industries and works with various technologies.

Company Specialties:

• Software Development
• Web Development
• Mobile Application Development
• Startup consultation
• Casino software development
• Sportsbook development
• Betting website development
• Crypto casino development
• iGaming Consultancy

Company Website: prometteursolutions.com

ASSUMPTION: Prometteur Solutions is a mid-sized company with a diverse range of clients and projects, offering opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-Senior level (Experienced professionals seeking to advance their careers in social media management)

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including design and content teams.

Work Arrangement: On-site with flexible hours and work-from-home options available

Growth Opportunities:

• Advancement to a senior role within the marketing department.
• Expansion into related roles, such as content marketing or SEO.
• Opportunities to work on diverse projects and gain exposure to different industries.

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern office space with collaborative work areas and amenities

Office Location(s): Hinjewadi Phase 1 Rd, Phase 1, Hinjawadi Rajiv Gandhi Infotech Park, Hinjawadi, Pune, Pimpri-Chinchwad, Maharashtra 411057, India

Geographic Context:

• Pune is a major city in the Indian state of Maharashtra, known for its educational institutions, IT industry, and cultural heritage.
• The office is located in the Hinjawadi IT Park, a prominent business district with easy access to public transportation and amenities.
• The city offers a mix of traditional and modern lifestyles, with a variety of dining, entertainment, and recreational options.

Work Schedule: Full-time (40 hours/week) with flexible hours and work-from-home options available

ASSUMPTION: The office location offers a convenient and comfortable work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final round with the marketing team

Key Assessment Areas:

• Social media strategy and planning
• Content creation and management
• Campaign execution and analysis
• Communication and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and relevant skills.
• Showcase your understanding of the company and the role by demonstrating how your skills and experience align with the job requirements.
• Prepare examples of successful social media campaigns you've managed and the results you've achieved.

ATS Keywords: Social Media Strategy, Content Creation, Brand Visibility, Engagement, Online Reputation Management, Community Engagement, Analytics, Marketing, B2B, Lead Generation, SEO, Email Marketing, Content Promotion

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Canva
• Buffer
• Hootsuite
• Meta Business Suite
• LinkedIn Campaign Manager
• Google Analytics
• HubSpot
• Sprout Social

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Continuous learning

Work Style:

• Results-driven
• Data-informed
• Collaborative
• Adaptable
• Creative

Self-Assessment Questions:

• How do you align your social media strategy with the company's overall business goals?
• Can you provide an example of a successful social media campaign you've managed, and how you measured its impact?
• How do you stay up-to-date with the latest social media trends and best practices?

ASSUMPTION: Candidates who demonstrate a strong understanding of the company's values and a work style that aligns with the organization's culture will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation deadlines.
• Keeping up with the fast-paced nature of social media and adapting to changes in trends and algorithms.
• Collaborating effectively with cross-functional teams and stakeholders.
• Navigating a mid-sized company with a diverse range of clients and projects.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication and collaboration.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager position in other IT services and consulting companies, but may differ in terms of the specific industries and technologies served.
• In comparison to other marketing roles, this position focuses more on social media management and less on other marketing channels, such as email or SEO.
• Career progression in this role may involve advancing to a senior marketing role or expanding into related areas, such as content marketing or SEO.

ASSUMPTION: Candidates should research similar roles in the industry to better understand the requirements and expectations of a Social Media Manager position.

📝 Sample Projects

• Developing and executing a social media strategy for a new product launch, resulting in a 30% increase in brand awareness and a 20% increase in sales.
• Managing a social media crisis for a client, resulting in a 50% reduction in negative sentiment and a 25% increase in positive sentiment.
• Creating and managing a social media campaign for a client's event, resulting in a 40% increase in event attendance and a 30% increase in post-event engagement.

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute effective social media strategies, manage crises, and create engaging content for various platforms.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its employees?
• What are the most challenging aspects of working in this role, and how have previous incumbents addressed them?
• How does the company measure the success of its social media efforts, and how can I contribute to improving these metrics?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided.
• Tailor your resume and cover letter to highlight your social media management experience and relevant skills.
• Prepare examples of successful social media campaigns you've managed and the results you've achieved.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.