Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: iGATE Technology

🔹 Location: Islamabad, Pakistan

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 30, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive social media strategy to enhance brand awareness and engagement
• Managing and optimizing brand presence across Meta (Facebook & Instagram), TikTok, and YouTube
• Leading content planning and creation, ensuring a mix of engaging, promotional, and community-driven content
• Overseeing real-time engagement and community interaction, fostering a strong and loyal digital audience
• Identifying, onboarding, and managing influencer relationships to amplify brand visibility
• Utilizing social media analytics tools to track key metrics and optimize content strategies

ASSUMPTION: This role requires a strategic mindset, creativity, and a deep understanding of social media platforms to drive impactful digital strategies in a fast-paced environment.

📋 Key Responsibilities

✅ Strategic Leadership & Growth: Develop and execute a comprehensive social media strategy, monitor industry trends, oversee platform-specific approaches, and manage social media teams.

✅ Content & Community Management: Lead the content planning and creation process, ensure timely responses and trend participation, and maintain high-quality multimedia execution.

✅ Influencer & Partnership Management: Identify, onboard, and manage influencer relationships, develop strategic collaborations, and oversee influencer-led campaigns.

✅ Performance & Data Analytics: Utilize social media analytics tools to track key metrics, generate performance reports, and apply data-driven insights to optimize strategies.

✅ Cross-Functional Collaboration: Work closely with paid media, content, design, email marketing, and website teams to ensure cohesive brand messaging and digital consistency.

ASSUMPTION: This role requires strong leadership, communication, and presentation skills to collaborate effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: BBA/MBA or equivalent degree in Marketing, Digital Media, or a related field.

Experience: 3-5 years of proven experience in social media management, with a leadership role in a fast-paced digital environment. Experience in sports, fitness, or entertainment industries is a plus.

Required Skills:

• Strong analytical skills to interpret data and make informed decisions
• Proficiency in social media management tools (Hootsuite, Sprout Social, Meta Business Suite, etc.)
• Excellent communication and presentation skills for internal and external stakeholder engagement
• Experience in influencer marketing, content strategy, and audience growth tactics

Preferred Skills:

• Experience in e-commerce, sports/fitness/apparel, technology/SaaS/AI, FMCG/CPG, bedding/interior design/furniture, or real estate industries

ASSUMPTION: Candidates with experience in the preferred industries may have a better understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: The salary range for this role is PKR 150,000 - 250,000 per month, based on experience and industry standards for mid-senior level marketing roles in Islamabad.

Benefits:

• Fuel Allowance
• Medical Insurance
• Free Lunch Facility (In-house)
• GYM Passport (Panel Gym's Free of Cost)
• Participatory Fund
• Market Competitive Salary
• Learning & Challenging Work Environment
• Amazing Work Culture
• Paid Time off
• Group Life Insurance
• Gratuity
• Maternity Leaves and many more

Working Hours: Full-time position with standard office hours (9:00 AM - 6:00 PM, Monday - Friday) with flexibility for remote work as needed.

ASSUMPTION: The salary range is estimated based on market research and industry standards for similar roles in the region. The benefits package is comprehensive and competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: iGATE Technology is part of the Capgemini Group, a global leader in consulting, technology, and outsourcing services, with over 180,000 employees in over 40 countries.

Company Size: iGATE Technology has 10,001+ employees globally, providing ample opportunities for growth and collaboration.

Founded: iGATE Technology is a part of Capgemini, which was founded in 1967. iGATE was founded in 1991 and merged with Capgemini in 2015.

Company Description:

• iGATE offers integrated technology and operations solutions, including IT and process outsourcing, product engineering services, and industry-specific solutions.
• The company serves clients across various industries, such as BFSI, healthcare, retail, manufacturing, media entertainment, and more.
• iGATE is committed to delivering innovative and competitive solutions that drive business value for its clients.

Company Specialties:

• ITOPS (IT and Process Outsourcing)
• Product Engineering Services
• Industry Solutions - BFSI (Banking, Financial Services, and Insurance)
• Healthcare
• Retail
• Manufacturing
• Media Entertainment
• Consulting
• CIS & BPO (Customer Information Services and Business Process Outsourcing)
• Infrastructure Management Services

Company Website: http://www.igate.com/

ASSUMPTION: Working at iGATE Technology offers opportunities to collaborate with diverse teams, work on global projects, and grow professionally in a dynamic environment.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring proven experience in social media management and leadership skills.

Reporting Structure: The Social Media Manager reports directly to the Head of Marketing or a similar role and may oversee a team of social media specialists or coordinators.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may include a hybrid model, depending on the company's policies and the manager's discretion.

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion into related fields, such as digital marketing, content strategy, or brand management
• Opportunities to work on global projects and collaborate with international teams

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within the organization, depending on their performance and the company's growth trajectory.

🌍 Location & Work Environment

Office Type: iGATE Technology's office in Islamabad is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): iGATE Technology's Islamabad office is located in the heart of the city, providing easy access to amenities and public transportation.

Geographic Context:

• Islamabad is the capital and the second-largest city in Pakistan, with a population of over 1 million.
• The city is known for its wide roads, beautiful parks, and modern infrastructure, providing a high quality of life for its residents.
• Islamabad is a multicultural city with a diverse range of dining, entertainment, and recreational options.

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed. The work schedule may vary depending on the company's policies and project requirements.

ASSUMPTION: Working in Islamabad offers a unique blend of cultural experiences, historical sites, and modern amenities, providing a rich environment for both personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and expectations
• Final round interviews or assessments to evaluate problem-solving skills, strategic thinking, and industry knowledge
• Background check and reference verification

Key Assessment Areas:

• Strategic thinking and planning skills
• Understanding of social media platforms and trends
• Content creation and storytelling abilities
• Communication and presentation skills
• Leadership and team management skills
• Data analysis and interpretation skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience, skills, and achievements related to social media management and marketing
• Prepare examples of successful social media campaigns or projects you've led, emphasizing your strategic approach, creativity, and results
• Research iGATE Technology and the role's requirements to demonstrate your understanding of the company and the position
• Prepare thoughtful questions to ask the interviewer about the company, team, or role to showcase your interest and engagement

ATS Keywords: Social Media Strategy, Content Creation, Influencer Marketing, Data Analysis, Team Leadership, Brand Awareness, Engagement, Community Management, Performance Tracking, Cross-Functional Collaboration

ASSUMPTION: The application process may vary depending on the hiring manager's preferences and the company's policies. Successful candidates will demonstrate strong communication skills, strategic thinking, and a passion for social media and digital marketing.

🛠️ Tools & Technologies

• Social media management tools: Hootsuite, Sprout Social, Meta Business Suite, etc.
• Analytics tools: Google Analytics, Facebook Insights, Instagram Insights, TikTok Analytics, etc.
• Design tools: Canva, Adobe Creative Suite, etc.
• Project management tools: Asana, Trello, Microsoft Project, etc.
• Collaboration tools: Microsoft Office Suite, Google Workspace, Slack, etc.

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Client-centricity: Focusing on client needs and delivering value through innovative solutions
• Integrity: Upholding ethical standards and acting with honesty and transparency
• Collaboration: Working together to achieve common goals and drive success
• Expertise: Continuously developing and sharing knowledge to enhance capabilities
• Agility: Adapting to change and embracing new opportunities

Work Style:

• Dynamic and fast-paced environment, requiring adaptability and quick decision-making
• Collaborative and team-oriented culture, with a focus on cross-functional cooperation
• Results-driven and performance-focused, with a strong emphasis on achieving targets and KPIs
• Open and inclusive culture, encouraging diverse perspectives and ideas

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments and enjoy working on multiple projects simultaneously?
• Are you comfortable leading teams and collaborating with various stakeholders to achieve common goals?
• Do you have a proven track record of driving results and exceeding performance targets in social media management roles?
• Are you passionate about social media trends, platforms, and best practices, and eager to share your knowledge with others?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with iGATE Technology's values and work style, showcasing their ability to thrive in a dynamic, collaborative, and results-driven environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation processes simultaneously
• Keeping up with rapidly evolving social media trends and algorithms
• Balancing strategic planning with day-to-day content management and community engagement
• Collaborating effectively with various teams and stakeholders to ensure cohesive brand messaging and digital consistency
• Developing and maintaining strong relationships with influencers and industry partners in a competitive landscape

ASSUMPTION: Candidates should be prepared to face these challenges head-on, leveraging their strategic thinking, creativity, and strong communication skills to drive success in the role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of social media platforms and trends, as well as strong content creation and community management skills
• Compared to other social media management roles, this position offers the opportunity to work on global projects and collaborate with international teams
• Career progression in this role may lead to senior or management positions within the marketing department or related fields, such as digital marketing or brand management

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to other marketing or social media management positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a global sports brand, driving a 50% increase in engagement and a 20% increase in followers within six months
• Managing a team of social media specialists to create and execute a TikTok campaign for a retail client, generating over 1 million views and driving a 30% increase in sales during the campaign period
• Collaborating with a design team to create visually appealing and on-brand content for a healthcare client's social media channels, resulting in a 40% increase in engagement and a 25% increase in website traffic

ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative nature of the role, showcasing the candidate's ability to drive results and manage teams in a fast-paced environment.

❓ Key Questions to Ask During Interview

• Can you describe the current social media landscape for the brand, and what specific challenges the team is facing?
• How does the marketing team collaborate with other departments, such as content, design, and paid media, to ensure cohesive brand messaging and digital consistency?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
• How does iGATE Technology support the professional growth and development of its employees, particularly in the marketing department?
• What are the most successful social media campaigns the brand has executed in the past, and what key learnings can be applied to future strategies?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role, engagement with the company, and commitment to driving success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in social media management and marketing
• Prepare examples of successful social media campaigns or projects you've led, emphasizing your strategic approach, creativity, and results
• Research iGATE Technology and the role's requirements to demonstrate your understanding of the company and the position
• Prepare thoughtful questions to ask the interviewer about the company, team, or role to showcase your interest and engagement
• Follow up with the hiring manager or HR representative within one week after submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.