Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Envita Medical Center

🔹 Location: North Scottsdale, Arizona (Near East Bell Road and the 101)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and growing multiple social media accounts across various platforms for Envita Medical Centers and affiliated brands.
• Collaborating with internal teams, physicians, and designers to develop engaging and brand-aligned content.
• Executing social media strategies tailored to healthcare, wellness, and integrative medicine.
• Monitoring platform analytics to track growth, engagement, and conversion; generating monthly performance reports.
• Staying updated on emerging trends, platforms, and technologies within social and digital marketing.

ASSUMPTION: This role requires a high level of creativity, collaboration, and strategic thinking. The ideal candidate will have experience managing multiple social media accounts simultaneously and a strong understanding of the healthcare industry.

📋 Key Responsibilities

✅ Manage and create content for multiple social media accounts (e.g., Instagram, TikTok, Facebook, YouTube) across various business units.

✅ Collaborate with internal teams, physicians, and designers to develop engaging and brand-aligned content including posts, videos, reels, stories, and live sessions.

✅ Develop and execute social media strategies tailored to healthcare, wellness, and integrative medicine.

✅ Monitor platform analytics to track growth, engagement, and conversion; generate monthly performance reports.

✅ Respond to messages and comments in a professional, HIPAA-compliant manner.

✅ Stay updated on emerging trends, platforms, and technologies within social and digital marketing.

✅ Coordinate paid advertising campaigns as needed on Facebook, Instagram, and TikTok.

✅ Develop content calendars that align with medical awareness months, company initiatives, and treatment specialties.

✅ Ensure all content is compliant with HIPAA, FTC advertising guidelines, and Envita’s brand integrity.

✅ Facilitate meaningful discussions within Facebook groups by posting relevant content, discussion prompts, and educational resources.

ASSUMPTION: This role requires a strong understanding of HIPAA compliance and FTC advertising guidelines, as well as the ability to create engaging content that aligns with Envita’s brand.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 3+ years of experience managing social media accounts professionally, preferably in healthcare, medical marketing, or wellness.

Required Skills:

• Proven track record of managing and growing social media accounts.
• Strong portfolio or links to Instagram, TikTok, or other accounts successfully managed (REQUIRED).
• Knowledge of HIPAA and FTC compliance language as it relates to marketing and patient stories.
• Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut, etc.).
• Strong copywriting, grammar, and visual storytelling ability.
• Comfortable filming and editing short-form video content.
• Ability to work independently and thrive in a fast-paced, mission-driven team environment.

Preferred Skills:

• Experience with CRMs such as GoHighLevel or Salesforce.
• Skilled in influencer outreach, collaborations, and community growth.

ASSUMPTION: While not explicitly stated, proficiency in social media management tools and analytics platforms is likely required for this role.

💰 Compensation & Benefits

Salary Range: $45,000.00 to $60,000.00 Annually (Dependent on Experience)

Benefits:

• Medical
• Life
• Dental
• Vision
• 401k

Working Hours: On-site Monday through Friday. 9:00 AM to 5:00 PM. No nights, no weekends, and no major holidays!

ASSUMPTION: The salary range provided is based on the job posting and is typical for an intermediate-level social media manager in the healthcare industry in the Scottsdale, Arizona area.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Practices

Company Size: 2-10 employees (Small company, allowing for close collaboration and potential growth opportunities.)

Founded: Envita Medical Center was founded in 2010.

Company Description:

• Envita Medical Center is a Scottsdale, Arizona-based medical practice specializing in integrative medicine and cancer treatment.
• The company focuses on personalized, holistic treatment plans that combine conventional and alternative therapies.
• Envita Medical Center is known for its compassionate care and commitment to improving the quality of life for its patients.

Company Specialties:

• Integrative Medicine
• Cancer Treatment
• Holistic Health

Company Website: www.envita.com

ASSUMPTION: Envita Medical Center is a small, patient-focused practice that values personalized care and innovative treatment approaches.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Director.

Work Arrangement: On-site, Monday through Friday, 9:00 AM to 5:00 PM. No nights, no weekends, and no major holidays.

Growth Opportunities:

• As a small company, there may be opportunities for growth and advancement as the practice expands.
• This role allows for the development of skills in content creation, strategic planning, and analytics.
• There may be opportunities to collaborate with physicians and other healthcare professionals, providing valuable insights into the medical field.

ASSUMPTION: While Envita Medical Center is a small practice, there may be opportunities for growth and advancement as the company continues to expand its services and patient base.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and teamwork.

Office Location(s): North Scottsdale, Arizona (Near East Bell Road and the 101)

Geographic Context:

• Scottsdale, Arizona is a suburb of Phoenix, with a population of approximately 250,000 people.
• The area is known for its high-quality healthcare facilities, upscale neighborhoods, and vibrant arts and culture scene.
• The office is located near the intersection of East Bell Road and the Loop 101, providing easy access to major highways and amenities.

Work Schedule: Monday through Friday, 9:00 AM to 5:00 PM. No nights, no weekends, and no major holidays.

ASSUMPTION: The work environment at Envita Medical Center is likely collaborative and patient-focused, with a strong emphasis on teamwork and communication.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the Marketing Director to discuss the role and company in more detail.
• Final interview with the Practice Manager to discuss the role and company culture.

Key Assessment Areas:

• Portfolio or links to social media accounts successfully managed (REQUIRED).
• Understanding of HIPAA and FTC compliance language as it relates to marketing and patient stories.
• Ability to create engaging content and tell stories through social media platforms.
• Strategic thinking and planning skills.

Application Tips:

• Ensure your resume highlights your experience managing multiple social media accounts and demonstrates your understanding of the healthcare industry.
• Prepare a portfolio or links to social media accounts you have successfully managed, showcasing your ability to create engaging content and grow accounts.
• Be prepared to discuss your understanding of HIPAA and FTC compliance language and how you would apply it to social media marketing.
• Research Envita Medical Center and be prepared to discuss why you are interested in the role and how your skills and experience make you a good fit.

ATS Keywords: Social Media Management, Content Creation, Strategic Thinking, Analytics, HIPAA Compliance, Video Editing, Copywriting, Community Growth, Influencer Outreach, Collaboration, Brand Development, Performance Reporting, Trend Analysis, Digital Marketing, Creative Storytelling, Fast-Paced Environment

ASSUMPTION: Envita Medical Center is likely using an Applicant Tracking System (ATS) to screen resumes, so it is important to include relevant keywords from the job description in your application materials.

🛠️ Tools & Technologies

• Canva
• Adobe Creative Suite
• CapCut
• GoHighLevel or Salesforce (preferred)
• Social media platforms (Instagram, TikTok, Facebook, YouTube)
• Analytics tools (Google Analytics, Sprout Social, Hootsuite)

ASSUMPTION: The required tools and technologies for this role are likely to be standard in the social media management industry, with a focus on content creation and analytics platforms.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Integrative and innovative treatment approaches
• Collaboration and teamwork

Work Style:

• Collaborative and team-oriented
• Patient-focused and compassionate
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you have experience managing multiple social media accounts simultaneously and growing them successfully?
• Are you comfortable working in a fast-paced, mission-driven team environment?
• Do you have a strong understanding of HIPAA and FTC compliance language and how to apply it to social media marketing?

ASSUMPTION: Envita Medical Center values patient-centered care, collaboration, and innovation. Candidates should be able to demonstrate their ability to work well in a team and their commitment to providing high-quality, personalized care to patients.

⚠️ Potential Challenges

• The role requires a strong understanding of HIPAA and FTC compliance language and how to apply it to social media marketing.
• The role may require working with sensitive patient information, which must be handled with care and discretion.
• The role may require working with a small team, which can present unique challenges in terms of communication and collaboration.
• The role may require working with a diverse range of stakeholders, including physicians, designers, and other internal teams.

ASSUMPTION: While Envita Medical Center is a small, patient-focused practice, there may be unique challenges associated with working in a small team and handling sensitive patient information.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager position in a healthcare or wellness organization, but may have more focus on HIPAA compliance and patient-centered care.
• This role may have more responsibility for content creation and strategic planning than a typical Social Media Manager position, as it is a small team with limited resources.
• This role may provide more opportunities for growth and advancement than a similar role in a larger organization, as Envita Medical Center is a small practice with a focus on expansion.

ASSUMPTION: While this role is similar to a Social Media Manager position in a healthcare or wellness organization, it may have unique challenges and opportunities associated with working in a small practice with a focus on expansion.

📝 Sample Projects

• Creating a social media campaign to raise awareness about a specific medical condition or treatment option.
• Developing a content calendar that aligns with medical awareness months, company initiatives, and treatment specialties.
• Facilitating meaningful discussions within Facebook groups by posting relevant content, discussion prompts, and educational resources.

ASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities that may be required for this role, but are not exhaustive and may vary depending on the specific needs of Envita Medical Center.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• How does Envita Medical Center support the growth and development of its employees?
• What are the biggest challenges facing the social media team at Envita Medical Center, and how can this role help address them?
• How does Envita Medical Center approach patient privacy and HIPAA compliance in its marketing efforts?
• What are the most important qualities and skills for success in this role, according to the team?

ASSUMPTION: These questions are intended to provide insight into the team structure, company culture, and expectations for this role, but are not exhaustive and may vary depending on the specific needs of Envita Medical Center.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a portfolio or links to social media accounts you have successfully managed, showcasing your ability to create engaging content and grow accounts.
• Tailor your resume and cover letter to highlight your experience managing multiple social media accounts and your understanding of the healthcare industry.
• Be prepared to discuss your understanding of HIPAA and FTC compliance language and how you would apply it to social media marketing.
• Research Envita Medical Center and be prepared to discuss why you are interested in the role and how your skills and experience make you a good fit.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.