Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Happy Koala LLC

🔹 Location: Warsaw, New York, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and managing organic social media strategy for multiple brands
• Creating and producing high-performing content for various platforms
• Monitoring and analyzing channel performance to optimize engagement and growth
• Collaborating with influencers and creators to integrate UGC and testimonials
• Thriving in a fast-paced, dynamic work environment with global teams

ASSUMPTION: This role requires strong communication skills, creativity, and the ability to manage multiple priorities effectively.

📋 Key Responsibilities

✅ Develop and manage the organic social media strategy aligned with brand tone, content pillars, and marketing goals

✅ Plan and maintain the content calendar across platforms (e.g., Instagram, TikTok, LinkedIn, YouTube, Facebook, X)

✅ Create and produce high-performing posts (static, video, stories, lives, carousels)

✅ Source and integrate UGC, testimonials, and influencer content into the feed

✅ Monitor comments, DMs, and brand mentions in a timely and brand-consistent manner

✅ Track channel performance and report on KPIs: engagement rate, reach, growth, saves, shares, and sentiment

✅ Identify trends, conversations, and opportunities to keep the brand relevant

ASSUMPTION: This role requires a proactive approach to staying updated with social media trends and platform algorithm changes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) managing and creating content for social media platforms, preferably with B2C e-commerce brands

Required Skills:

• Proven experience in social media management and content creation
• Background working with D2C e-commerce brands
• Ability to thrive in a fast-paced environment and manage multiple priorities
• Strong understanding of audience engagement and content planning
• Experience collaborating with other creators and influencers
• Solid visual and written communication skills
• Self-motivated, deadline-driven, and full of fresh ideas
• Strong ability to manage projects independently and drive them from concept to completion

Preferred Skills:

• Experience in the wellness industry, particularly with supplements
• Being a content creator is a strong plus (not mandatory)

ASSUMPTION: Candidates with experience in the wellness industry and content creation will have a competitive edge for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 USD per year (based on experience and location, with a competitive salary package)

Benefits:

• Competitive salary
• Paid holidays
• Work from anywhere
• Join a supportive, global team
• Flexible working hours
• Exciting and dynamic work environment
• Make a real impact

Working Hours: Full-time (40 hours/week), with flexible hours and a focus on EU hours (GMT)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles, experience levels, and locations. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services, with a focus on natural health products and supplements

Company Size: Small (11-50 employees), which offers a close-knit, supportive work environment with opportunities for growth

Founded: 2016, with a mission to source high-quality, natural ingredients and formulate supplements supporting women's unique health needs

Company Description:

• Fast-growing natural food tech business specializing in gut, digestive, and microbiome health foods and supplements
• Sells products across the United States, Australia, and Europe
• Focuses on helping clients make long-lasting positive health changes

Company Specialties:

• Formulating, producing, and marketing natural health products
• Global marketing and sales strategies
• E-commerce and digital marketing

Company Website: happymammoth.com

ASSUMPTION: Happy Koala LLC is a well-established company in the wellness industry, with a strong focus on natural health products and global marketing strategies.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and career advancement within the company

Reporting Structure: This role reports directly to the marketing manager or a similar position

Work Arrangement: Fully remote, with a focus on EU hours (GMT) and flexible working hours

Growth Opportunities:

• Potential career progression into senior marketing or management roles
• Expanding skills and expertise in social media management and content creation
• Gaining experience working with global teams and brands

ASSUMPTION: This role offers strong growth opportunities for candidates looking to advance their careers in social media management and marketing.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A (fully remote)

Geographic Context:

• Warsaw, New York, United States
• Timezone: America/New_York (Eastern Standard Time)
• Candidates must be available during EU hours (GMT)

Work Schedule: Full-time (40 hours/week), with flexible hours and a focus on EU hours (GMT)

ASSUMPTION: The fully remote work environment offers candidates the flexibility to work from anywhere, with a focus on maintaining a consistent EU hours schedule.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Skills assessment or case study
• Final interview with the hiring manager

Key Assessment Areas:

• Social media management and content creation skills
• Cultural fit and alignment with company values
• Problem-solving and analytical skills
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of the role and company by addressing the key responsibilities and qualifications
• Showcase your portfolio or examples of your social media management and content creation work, if applicable

ATS Keywords: Social Media Management, Content Creation, B2C Marketing, Audience Engagement, Content Planning, Project Management, Collaboration, Visual Communication, Written Communication, Self-Motivation, Deadline-Driven, Fresh Ideas, Wellness Industry Knowledge, E-commerce Experience

ASSUMPTION: Applicants should focus on demonstrating their relevant skills and experiences, as well as their understanding of the role and company, to increase their chances of success in the application process.

🛠️ Tools & Technologies

• Social media platforms: Instagram, TikTok, LinkedIn, YouTube, Facebook, X
• Content creation tools: Canva, Adobe Creative Suite, or similar
• Project management tools: Asana, Trello, or similar
• Analytics tools: Google Analytics, Sprout Social, Hootsuite, or similar

ASSUMPTION: Candidates should be comfortable using various social media platforms, content creation tools, project management tools, and analytics tools to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Supportive and global team environment
• Focus on making a real impact with natural health products
• Exciting and dynamic work environment

Work Style:

• Fast-paced and dynamic
• Collaborative and supportive
• Focus on EU hours (GMT) with flexible working hours

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with global teams?
• Can you manage your time effectively and maintain a consistent EU hours schedule?

ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed and enjoy their role at Happy Koala LLC.

⚠️ Potential Challenges

• Managing multiple brands and platforms simultaneously
• Keeping up with social media trends and algorithm changes
• Balancing EU hours (GMT) schedule with personal commitments
• Working remotely with a global team, requiring strong communication and collaboration skills

ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to address them in their application and interview process.

📈 Similar Roles Comparison

• This role focuses on managing organic social media presence, while some similar roles may also involve paid advertising
• Happy Koala LLC specializes in natural health products, while other companies may focus on different industries or product categories
• Career progression opportunities may vary depending on the company size and structure

ASSUMPTION: Applicants should research similar roles and companies to better understand the industry and potential career paths.

📝 Sample Projects

• Developing and executing a social media strategy for a new product launch
• Creating and producing engaging content for a brand's social media channels, increasing engagement and reach
• Collaborating with influencers and creators to integrate UGC and testimonials into the brand's feed

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, allowing applicants to showcase their relevant experiences and skills.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support work-life balance for remote employees?
• What opportunities are there for professional growth and development within the company?
• How does the company measure the success of its social media presence, and what KPIs are most important?

ASSUMPTION: Asking these questions will help applicants better understand the role, the company, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, addressing the key responsibilities and qualifications
• Prepare a portfolio or examples of your social media management and content creation work, if applicable
• Follow up with the hiring manager within one week of submitting your application, inquiring about the status of your application and expressing your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.