Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Renuity

🔹 Location: Madison, Wisconsin

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-Level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing Renuity's organic social media presence across multiple platforms
• Developing and executing content strategies to drive engagement and brand awareness
• Overseeing a social media team and collaborating with cross-functional teams
• Analyzing performance metrics and reporting on KPIs
• Staying up-to-date with social media trends and best practices

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and a deep understanding of social media platforms and best practices.

📋 Key Responsibilities

✅ Lead and supervise the social media team, including direct oversight of the videographer, ensuring effective collaboration, clear communication, and timely execution of content creation across various platforms

✅ Develop and execute an editorial calendar, ensuring timely and consistent content across all platforms

✅ Create a variety of content types, including written posts, photos, videos, and infographics that align with brand voice and strategy

✅ Identify, curate, and develop content that resonates with target audiences to increase engagement, grow followers, and drive brand awareness

✅ Drive organic growth by cultivating relationships with followers, influencers, and key community members

✅ Respond promptly to comments, direct messages, and mentions within 24 hours, maintaining a positive and engaging tone

✅ Use data and insights to refine strategies, increase user interaction, and boost overall engagement metrics (likes, shares, comments)

✅ Identify and engage with relevant influencers and brand advocates to expand reach and increase credibility

✅ Collaborate with influencers on content creation, partnerships, and campaigns

✅ Monitor, track, and analyze social media performance, including engagement, growth, and conversion metrics

✅ Report on KPIs and suggest actionable improvements to optimize content and campaigns

✅ Maintain brand consistency across all social media channels while adhering to platform-specific guidelines

✅ Stay up to date with social media best practices, algorithm changes, and emerging trends to ensure the brand remains innovative and competitive

✅ Work independently to execute social media strategies while collaborating with cross-functional teams on content and campaign initiatives

✅ Share insights and collaborate with marketing, PR, and creative teams to align social media efforts with broader marketing goals

✅ Coordinate with team members to develop and implement social media campaigns, monitor content performance, and adjust strategies as needed to achieve goals and KPIs

✅ Provide guidance and mentorship to the videographer, ensuring alignment with the overall social media strategy, and facilitate professional development opportunities

ASSUMPTION: This role requires strong leadership, communication, and interpersonal skills to motivate and guide team members. It also demands a creative mindset with the ability to think outside the box and develop unique campaigns that capture attention.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or related field

Experience: 3+ years of experience in social media management

Required Skills:

• Proven experience growing and managing social media communities for brands, with a track record of increasing followers, engagement, and conversions
• Proven experience managing creative teams, specifically with oversight of content creators such as videographers
• Strong understanding of social media platforms (Facebook, Instagram, Twitter, Snapchat, Reddit) and their best practices
• Exceptional writing, editing, and storytelling skills, with a portfolio of work samples showcasing your ability to create engaging content
• Ability to analyze data and use insights to drive performance and optimize campaigns
• Experience in managing and reporting on social media KPIs (e.g., engagement rate, reach, conversions)
• Knowledge of influencer marketing and strategies for cultivating influencer relationships
• Results-oriented with a focus on achieving goals and KPIs while optimizing campaigns for better performance
• Ability to work independently, take initiative, and meet deadlines in a fast-paced environment
• Strong attention to detail and ability to manage multiple projects simultaneously
• A passion for social media, staying on top of industry trends, and innovating content strategies

Preferred Skills:

• 1 year in a leadership or supervisory role
• Experience with video production, content creation, and post-production processes

ASSUMPTION: Candidates with experience in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, native social media insights) are preferred.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for mid-level social media managers in Madison, Wisconsin)

Benefits:

• Full benefits package including health, vision, dental, and 401k match up to 6%
• PTO and holidays
• Career advancement opportunities

Working Hours: 40 hours per week, Monday through Friday, with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level social media managers in Madison, Wisconsin. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement and repair

Company Size: 1,001-5,000 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: Renuity was founded in [Year], with a focus on providing high-quality home improvement services

Company Description:

• Renuity combines local renovation expertise, know-how, and collaborative project management services to ensure clients have peace of mind throughout the renovation process
• The company offers a wide range of services, including roofing, window installations, bathroom and kitchen updates, and more
• With a national presence and local installation experts, Renuity is committed to finding the best possible solution for each client's home repair and remodel needs

Company Specialties:

• Home improvement and repair
• Renovation services
• Project management
• Customer satisfaction

Company Website: http://renuityhome.com

ASSUMPTION: Renuity's focus on customer satisfaction and high-quality services sets it apart in the home improvement industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: The Social Media Manager will report directly to the Marketing Director and collaborate with cross-functional teams, including creative, PR, and other marketing specialists

Work Arrangement: On-site, with occasional remote work flexibility for meetings and content development

Growth Opportunities:

• Advancement within the marketing department, such as Senior Social Media Manager or Social Media Director
• Expansion into related roles, such as Content Marketing Manager or Brand Manager
• Opportunities to lead and manage teams, as well as contribute to strategic decision-making processes

ASSUMPTION: With Renuity's mid-sized structure and focus on growth, there are ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Renuity's Madison office is a modern, collaborative workspace with an open floor plan and dedicated spaces for team meetings and brainstorming sessions

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Madison, Wisconsin, is a mid-sized city with a population of approximately 260,000 people
• The city is known for its vibrant arts and culture scene, as well as its outdoor recreation opportunities
• Madison is home to several Fortune 500 companies and has a strong job market with diverse industries

Work Schedule: Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break and flexibility for occasional remote work

ASSUMPTION: Renuity's Madison office offers a dynamic and collaborative work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess communication skills and cultural fit
• In-depth behavioral interview to discuss past experiences, achievements, and problem-solving skills

• Skills assessment, including a social media strategy test and content creation exercise
• Final interview with the Marketing Director and/or other senior team members
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and planning
• Content creation and storytelling skills
• Knowledge of social media platforms and best practices
• Leadership and team management abilities
• Data analysis and reporting skills
• Cultural fit and alignment with Renuity's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of social media campaigns you've managed and their outcomes
• Demonstrate your understanding of Renuity's brand and target audience
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Show enthusiasm for social media trends and industry developments

ATS Keywords: Social Media Management, Content Development, Community Engagement, Influencer Marketing, Performance Analysis, Brand Consistency, Leadership, Communication, Data Analysis, Creative Thinking, Project Management, Storytelling, Team Collaboration, Social Media Strategy, Trend Analysis, Content Creation

ASSUMPTION: Renuity's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Hootsuite or similar social media management platform
• Google Analytics or similar web analytics tool
• Canva or similar graphic design tool
• Video editing software (e.g., Adobe Premiere Pro, iMovie)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Renuity provides the necessary tools and technologies for the Social Media Manager to excel in their role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Renuity prioritizes customer satisfaction and ensures that all decisions are made with the customer in mind
• Collaborative: The company fosters a collaborative work environment, encouraging team members to work together to achieve common goals
• Innovative: Renuity encourages creativity and continuous learning to stay ahead of industry trends and best practices

Work Style:

• Dynamic: Renuity's work environment is fast-paced and ever-changing, requiring team members to be adaptable and proactive
• Creative: The company values innovative thinking and encourages team members to approach problems from unique perspectives
• Data-driven: Renuity uses data and analytics to inform decision-making and optimize performance

Self-Assessment Questions:

• How do you ensure that your content aligns with Renuity's brand voice and values?
• Can you describe a time when you successfully managed a team to achieve a specific goal or project?
• How do you stay up-to-date with social media trends and industry developments?

ASSUMPTION: Renuity's company culture emphasizes collaboration, innovation, and customer-centricity, with a dynamic and creative work environment.

⚠️ Potential Challenges

• Managing a team and ensuring consistent content quality across multiple platforms
• Keeping up with the fast-paced nature of social media trends and algorithm changes
• Balancing the need for creativity and innovation with brand consistency and guidelines
• Meeting tight deadlines and maintaining a high level of productivity in a fast-paced environment

ASSUMPTION: The Social Media Manager must be adaptable, proactive, and able to manage multiple projects simultaneously to overcome these challenges.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Coordinator: The Social Media Manager role requires more strategic thinking, team management, and data analysis, while the Social Media Coordinator focuses more on day-to-day content creation and scheduling
• Industry-specific context: Renuity's focus on home improvement and repair sets it apart from other industries, requiring a unique understanding of the target audience and their online behavior
• Career path comparison: The Social Media Manager role can lead to advancement within the marketing department or expansion into related roles, such as Content Marketing Manager or Brand Manager

ASSUMPTION: The Social Media Manager role at Renuity offers unique opportunities for growth and advancement within the marketing department and the company as a whole.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new roofing product, including content creation, influencer partnerships, and performance analysis
• Managing a team to create and publish engaging content for a seasonal promotion, such as a holiday marketing campaign
• Analyzing social media performance data to identify trends, optimize content strategies, and improve overall engagement metrics

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Social Media Manager role at Renuity.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does Renuity support the professional development and growth of its social media team members?
• Can you describe the company's approach to social media strategy and how this role fits into that framework?
• How does Renuity measure the success of its social media campaigns, and what metrics are most important to track?
• What opportunities are there for collaboration with other departments, such as creative or PR, to enhance Renuity's social media presence?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's approach to social media management.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, including specific examples of social media campaigns you've managed and their outcomes
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, and practice your responses
• Research Renuity's brand and target audience to demonstrate your understanding of the company and its market position
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.