📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Omni Hotels & Resorts
🔹 Location: Dallas, Texas, United States
🔹 Job Type: On-site
🔹 Category: Hospitality
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and growing the Omni Hotels brand presence across social media platforms
- Community management and engagement to foster a positive online community
- Executing strategies to attract and retain guests
- Providing centralized support for property-level social media accounts
- Collaborating with marketing teams for a cohesive social media strategy
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on customer engagement and brand growth.
📋 Key Responsibilities
✅ Platform Administration: Manage social media accounts for the Omni Hotels brand and provide centralized administration for Social Media Ambassadors at our properties.
✅ Community Management: Monitor and engage with guest comments, messages, and reviews to enhance customer relationships.
✅ Influencer Relationships: Work with agencies to source new influencers and vendors, and manage relationships with existing ones. Develop best practices for content creation and strategy, public relations, and influencer/brand partnerships.
✅ Analytics & Reporting: Track social media metrics, analyze performance, and provide insights to improve engagement, reach, and ROI. Plan and run monthly Social Media Ambassador meetings to share insights and program updates across the brand.
✅ Cross-Platform Coordination: Work alongside other marketing team members to ensure a cohesive social media strategy across all platforms.
✅ Trend Monitoring: Stay updated with the latest social media tools and best practices to ensure the hotel remains competitive in the digital space.
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and adapting strategies accordingly.
🎯 Required Qualifications
Education: A college degree in Marketing, Communications, or a related field is preferred.
Experience: Proven experience in social media management, with a focus on Meta (Instagram, Facebook), TikTok, and Pinterest.
Required Skills:
- Excellent internal and external communication skills
- Ability to speak to guests and internal stakeholders at all levels, including C-Suite
- Familiarity with social media analytics tools such as Meta Insights, Google Analytics, and third-party platforms
- Strong understanding of principles such as audience segmentation, engagement/reach, revenue attribution models, and ROI calculations
Preferred Skills:
- Prior experience in the hospitality or travel industry
ASSUMPTION: While prior hospitality experience is not required, it may provide a competitive advantage in understanding the unique aspects of managing social media for a hotel brand.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Social Media Manager role in the hospitality industry in Dallas, TX, the estimated salary range is $55,000 - $75,000 per year. This estimate is inclusive of the cost of living in Dallas and the experience level required for the role.
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on hotel stays and dining
- Opportunities for career growth and development
Working Hours: This role requires a standard workweek of 40 hours, with the possibility of occasional overtime or weekend work to support events or campaigns.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Omni Hotels & Resorts operates in the competitive hospitality industry, focusing on luxury hotels and resorts in leading business gateways and leisure destinations across North America.
Company Size: Omni Hotels & Resorts is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.
Founded: Omni Hotels & Resorts was founded in 1958 and has since grown to include 60 distinct luxury hotels and resorts.
Company Description:
- Omni Hotels & Resorts creates genuine, authentic guest experiences with a focus on personalized service and unique wellness options.
- The brand is known for its four-diamond services, signature restaurants, and award-winning spas.
- Omni Hotels & Resorts is committed to career development and fostering a family atmosphere among its employees.
Company Specialties:
- Luxury hotels and resorts
- Golf courses
- Spa retreats
- Meetings and events
- Weddings
Company Website: http://omnihotels.com/careers
ASSUMPTION: Working for Omni Hotels & Resorts offers opportunities for professional growth and exposure to various aspects of the hospitality industry.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in social media management.
Reporting Structure: The Social Media Manager reports directly to the Director of Marketing and works closely with other marketing team members, as well as property-level Social Media Ambassadors.
Work Arrangement: This role requires an on-site presence at the Omni Corporate Office in Dallas, TX, with the possibility of occasional remote work for meetings or events.
Growth Opportunities:
- Advancement to a senior-level social media role or a management position within the marketing department.
- Expansion of responsibilities to include additional marketing channels or geographic regions.
- Opportunities to work on special projects or initiatives that drive brand growth and innovation.
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader hospitality industry.
🌍 Location & Work Environment
Office Type: The Omni Corporate Office is a modern, professional environment that fosters collaboration and creativity.
Office Location(s): The Social Media Manager position is based on-site at the Omni Corporate Office in Dallas, TX.
Geographic Context:
- Dallas, TX, is a vibrant, multicultural city with a thriving arts scene, diverse dining options, and numerous recreational opportunities.
- The Dallas-Fort Worth metro area is home to a robust job market with numerous opportunities for professional growth and development.
- The city offers a moderate cost of living compared to other major metropolitan areas in the United States.
Work Schedule: The standard workweek for this role is Monday through Friday, with the possibility of occasional overtime or weekend work to support events or campaigns.
ASSUMPTION: Dallas, TX, offers a dynamic and engaging work environment with numerous cultural and recreational opportunities for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or other marketing team members
- Final interview with the Director of Marketing
Key Assessment Areas:
- Social media management skills and experience
- Communication and interpersonal skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media management experience and skills.
- Include specific examples of your past accomplishments and how they relate to the responsibilities of this role.
- Prepare questions to ask the interviewer about the company's social media strategy and growth plans.
ATS Keywords: Social media management, community management, brand strategy, influencer relationships, analytics, reporting, cross-platform coordination, trend monitoring, communication skills, customer engagement, content creation, public relations, audience segmentation, revenue attribution, ROI calculations
ASSUMPTION: The application process for this role may involve assessments of your social media management skills, as well as your ability to communicate effectively with both guests and internal stakeholders.
🛠️ Tools & Technologies
- Meta (Instagram, Facebook) Insights
- Google Analytics
- Third-party social media analytics platforms (e.g., Sprinklr, Falcon)
- Project management tools (e.g., Asana, Trello)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Genuine: We create authentic, personalized experiences for our guests and employees.
- Authentic: We embrace our unique identity and celebrate the diversity of our team members and guests.
- Innovative: We continuously seek new ways to improve our services and exceed expectations.
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success.
- Adaptable: We embrace change and adapt to new situations with flexibility and resilience.
- Results-driven: We focus on delivering measurable outcomes and continuously improving our performance.
Self-Assessment Questions:
- Do you embrace a genuine and authentic approach to customer engagement and brand management?
- Are you comfortable working in a collaborative and adaptable team environment?
- Do you have a proven track record of delivering results and driving brand growth?
ASSUMPTION: Candidates who align with Omni Hotels & Resorts' company values and work style are more likely to succeed in this role and contribute to the brand's continued growth and success.
⚠️ Potential Challenges
- Managing multiple social media platforms and property-level accounts simultaneously may require strong organizational skills and time management.
- Keeping up with industry trends and best practices may necessitate continuous learning and adaptation.
- Balancing the needs of both guests and internal stakeholders may require strong communication and negotiation skills.
- Occasional overtime or weekend work may be required to support events or campaigns.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other social media management roles, this position requires a focus on the hospitality industry and the unique aspects of managing social media for a hotel brand.
- This role offers opportunities for professional growth and development within the marketing department and the broader hospitality industry.
- Compared to other social media management roles, this position may require a greater emphasis on customer engagement and brand growth.
ASSUMPTION: Candidates with experience in the hospitality industry or a strong understanding of its unique aspects may be better suited for this role.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new hotel opening or renovation
- Analyzing social media metrics to identify trends and opportunities for brand growth
- Managing influencer relationships to secure brand partnerships and collaborations
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and challenges of the Social Media Manager role at Omni Hotels & Resorts.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role collaborate with other marketing team members and property-level Social Media Ambassadors?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- What opportunities are there for professional growth and development within the marketing department and the broader hospitality industry?
- How does Omni Hotels & Resorts support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving brand growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://externalmanager-omnihotels.icims.com/jobs/125154/social-media-manager/job
- Tailor your resume and cover letter to highlight your relevant social media management experience and skills.
- Prepare questions to ask the interviewer about the company's social media strategy and growth plans.
- If selected for an interview, be prepared to discuss your past accomplishments and how they relate to the responsibilities of this role.
- Follow up with the hiring manager within 24 hours of your interview to express your appreciation for the opportunity and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
