📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: SOCi
🔹 Location: Vancouver, British Columbia, Canada (Remote)
🔹 Job Type: Full-Time, On-Site (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Fully Remote until Vancouver office is established, then Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel social content strategies
- Managing a defined book of customers, providing account management support
- Crafting compelling content and adapting campaigns to maximize impact
- Advising clients and internal teams on social media best practices
ASSUMPTION: This role requires a balance of creativity and analytical thinking, with a focus on delivering strategic insights and fostering client satisfaction.
📋 Key Responsibilities
✅ Serve as the primary point of contact for key customers, fostering strong relationships and ensuring alignment with their social media strategies and business objectives.
✅ Create and implement social media initiatives tailored to client objectives, leveraging data-driven insights and localized trends to enhance engagement and impact.
✅ Collaborate cross-functionally to streamline project workflows, resolve obstacles, and maintain situational awareness of customer needs and overall satisfaction.
✅ Analyze the performance of social media content relative to client KPIs and refine strategies to optimize results.
✅ Potentially manage a group of locations within a key account(s), ensuring the team delivers creative, targeted, and effective content that aligns with customer goals and brand standards.
ASSUMPTION: This role involves a high degree of client interaction and requires strong organizational and communication skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, English, Journalism, Marketing, PR, or a related field preferred.
Experience: 3+ years of demonstrated experience developing and executing on social media strategy, preferably within an agency or established brand setting.
Required Skills:
- Stellar writing and editing skills
- Project management skills
- Excellent time management
- Crucial Customer Success qualities such as advocacy, patience, and conflict resolution
- In-depth, applicable knowledge of social media platforms (Facebook, Google Business Profile, Instagram, LinkedIn, etc.) as well as industry trends
- 2+ years developing social content strategies for Facebook and Instagram; Google Business Profile a plus
- 3+ years in a customer-facing role
- Must have experience working with creatives and providing creative direction and constructive feedback to content specialists
- Experience introducing social strategies and tactics to help solve business challenges
- Very high attention to detail
- Familiarity with graphic design programs such as Canva
- Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned
Preferred Skills:
- Experience in startup, social media marketing, and/or SaaS a plus
- Excellent storytelling, presentation, and communication skills; webinar and/or speaker experience a plus
ASSUMPTION: The ideal candidate will have a proven track record in social media management, with a strong portfolio showcasing their ability to create engaging content and drive results.
💰 Compensation & Benefits
Salary Range: SOCi expects to pay a base salary in the range of $54,000 - $74,000 CAD base. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.
Benefits:
- Comprehensive Benefits Package (full-time, non-contract roles only)
- Health insurance plans, dental, and vision
- Wellness incentives
- 401(k) plan with employer match
- Flexible Work Environment (full-time, non-contract roles only)
- Flexible paid time off
- Quarterly wellness days
- Paid holidays
- Unique employee engagement programs
Working Hours: 40 hours per week, with flexible scheduling and the option to work remotely until the Vancouver office is established.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level social media manager role in Vancouver, Canada. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: SOCi is a leader in AI-powered marketing solutions for multi-location businesses, specializing in localized marketing, social media, and digital marketing.
Company Size: SOCi has 501-1,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.
Founded: SOCi was founded in 2012 and is headquartered in San Diego, California, with a remote-friendly work culture.
Company Description:
- SOCi is led by a team of industry experts and offers a collaborative, dynamic culture that encourages thought leadership and input.
- The company provides a comprehensive benefits package and flexible work environment for full-time, non-contract roles.
- SOCi is an Equal Opportunity/Affirmative Action employer, committed to diversity and inclusion in the workplace.
Company Specialties:
- Social Media
- Digital Marketing
- SaaS
- Localized Marketing
- Multi-Location Marketing
- Marketing Platform
- Enterprise Marketing Platform
- Local SEO
- Local Listings Management
- Online Reputation Management
- Localized Chatbots
- Integrated Reporting
- Centralized Marketing Platform
- Multi-Location Marketing Platform
- Localized Social Media
- Localized Social Advertising
- Social Listening
- Local Pages
- and Locators
Company Website: www.soci.ai
ASSUMPTION: SOCi's focus on AI-powered marketing solutions and commitment to diversity and inclusion make it an attractive employer for candidates seeking a dynamic, innovative work environment.
📊 Role Analysis
Career Level: This role is a mid-level position, ideal for candidates with 2-5 years of experience in social media management or a related field.
Reporting Structure: The Social Media Manager will report directly to the Professional Services team and work closely with Customer Success Managers (CSMs) to ensure client satisfaction and strategic alignment.
Work Arrangement: This role is fully remote until the Vancouver office is established, at which point it will transition to a hybrid model with a 50/50 split between remote and in-office work.
Growth Opportunities:
- Potential to manage a defined book of customers and provide account management support
- Opportunities to collaborate cross-functionally and contribute to the development of SOCi's AI-powered marketing solutions
- Potential to participate in corporate-wide events and posts across customer locations, including asset creation as needed
ASSUMPTION: This role offers a unique opportunity for candidates to make a meaningful impact in a dynamic work environment, with ample opportunities for growth and professional development.
🌍 Location & Work Environment
Office Type: SOCi's Vancouver office is not yet established, so this role is fully remote until further notice. Once the office is in place, it will operate on a hybrid model with a 50/50 split between remote and in-office work.
Office Location(s): Vancouver, British Columbia, Canada
Geographic Context:
- Vancouver is a multicultural city with a high quality of life, offering a mix of urban and outdoor activities
- The cost of living in Vancouver is relatively high compared to other Canadian cities, with an average salary required to maintain a comfortable standard of living
- The city has a mild, oceanic climate with moderate rainfall throughout the year
Work Schedule: SOCi offers a flexible work environment with flexible paid time off, quarterly wellness days, and paid holidays.
ASSUMPTION: The remote-friendly work environment and flexible scheduling options make SOCi an attractive employer for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the Professional Services team
- Final interview with the SOCi leadership team
- Background check and offer extension
Key Assessment Areas:
- Writing and editing skills
- Project management skills
- Cultural fit and alignment with SOCi's values
- Industry knowledge and understanding of social media trends
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your social media content and strategies to showcase your creativity and analytical thinking
- Research SOCi's company culture and values to demonstrate your cultural fit and alignment with the organization
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Social Media Manager, Content Strategy, Account Management, Customer Success, Social Media Analytics, Project Management, Customer Relationship Management, Marketing, Digital Marketing, SEO, SEM, PPC, Brand Management, Social Media Marketing, Social Media Advertising, Social Media Listening, Localized Marketing, Multi-Location Marketing, Marketing Platform, Enterprise Marketing Platform, AI-Powered Marketing, SaaS, Marketing Technology
ASSUMPTION: SOCi's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the organization's values, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Graphic design programs (Canva)
- Project management tools (Asana, Trello, etc.)
- Social media analytics tools (Hootsuite Insights, Sprout Social, etc.)
- AI-powered marketing solutions (SOCi's proprietary Genius AI™ and suite of Genius Agents™)
ASSUMPTION: SOCi's tools and technologies are designed to streamline workflows, enhance productivity, and empower brands to achieve unmatched digital visibility and customer engagement.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Thought leadership
Work Style:
- Dynamic and fast-paced
- Cross-functional and collaborative
- Data-driven and analytical
- Creative and strategic
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you have a proven track record in developing and executing social media strategies that drive results?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to changes as needed?
- Do you possess strong organizational and communication skills, with the ability to manage multiple projects and stakeholders effectively?
- Are you passionate about staying up-to-date with industry trends and proactively recommending innovative ideas to position SOCi as a leader in the space?
- Do you thrive in a collaborative, cross-functional work environment and enjoy contributing to the development of AI-powered marketing solutions?
ASSUMPTION: SOCi's cultural fit considerations focus on finding candidates who align with the company's values and work style, with a strong emphasis on customer-centricity, innovation, and collaboration.
⚠️ Potential Challenges
- Managing multiple client accounts and projects simultaneously may require strong time management and organizational skills
- Working in a fast-paced, dynamic environment may present challenges for candidates who prefer a more structured or predictable work environment
- The remote-friendly work environment may require candidates to be self-motivated and disciplined in managing their time and priorities
- SOCi's focus on AI-powered marketing solutions may require candidates to adapt to new tools and technologies as they are developed and implemented
ASSUMPTION: While SOCi offers a dynamic, innovative work environment with ample opportunities for growth and professional development, candidates should be prepared to face potential challenges and adapt to changes as needed.
📈 Similar Roles Comparison
- Unlike traditional social media management roles, this position may require candidates to manage a defined book of customers and provide account management support
- SOCi's focus on AI-powered marketing solutions sets this role apart from traditional social media management positions, with a greater emphasis on data-driven insights and strategic thinking
- Career path comparison: This role may serve as a stepping stone to more senior positions within SOCi's Professional Services team or other departments, with opportunities for growth and advancement as the company continues to expand its AI-powered marketing solutions
ASSUMPTION: While this role shares similarities with traditional social media management positions, its focus on AI-powered marketing solutions and potential for account management support make it a unique opportunity for candidates seeking to make a meaningful impact in a dynamic work environment.
📝 Sample Projects
- Developing and executing a multi-channel social content strategy for a key client, tailored to their business objectives and localized trends
- Managing a group of locations within a key account, ensuring the team delivers creative, targeted, and effective content that aligns with customer goals and brand standards
- Analyzing the performance of social media content relative to client KPIs and refining strategies to optimize results
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute on social media strategies, manage client accounts, and analyze performance metrics to optimize campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing a defined book of customers and providing account management support?
- How does SOCi's AI-powered marketing solutions set this role apart from traditional social media management positions, and what specific tools and technologies will I be working with?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be evaluated during this period?
- How does SOCi support the professional development and growth of its employees, and what opportunities exist for advancement within the company?
- What are the most challenging aspects of working in a fast-paced, dynamic environment, and how does SOCi foster a positive work-life balance for its employees?
ASSUMPTION: These key questions are designed to help candidates better understand the role's requirements, SOCi's unique offerings, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your social media content and strategies to showcase your creativity and analytical thinking
- Research SOCi's company culture and values to demonstrate your cultural fit and alignment with the organization
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
