Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Renuity

🔹 Location: Madison, Wisconsin

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing Renuity's organic social media presence across multiple platforms
• Developing and executing social media strategies to drive engagement and brand awareness
• Overseeing a team, including a videographer, to ensure effective collaboration and timely content creation
• Analyzing performance metrics to optimize social media efforts and refine strategies
• Collaborating with cross-functional teams to align social media efforts with broader marketing goals

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and a deep understanding of social media best practices to succeed.

📋 Key Responsibilities

✅ Lead and supervise the social media team, including direct oversight of the videographer, to ensure effective collaboration, clear communication, and timely execution of content creation across various platforms

✅ Develop and execute an editorial calendar to ensure timely and consistent content across all platforms

✅ Create a variety of content types, including written posts, photos, videos, and infographics, that align with Renuity's brand voice and strategy

✅ Identify, curate, and develop content that resonates with target audiences to increase engagement, grow followers, and drive brand awareness

✅ Drive organic growth by cultivating relationships with followers, influencers, and key community members

✅ Respond promptly to comments, direct messages, and mentions within 24 hours, maintaining a positive and engaging tone

✅ Use data and insights to refine strategies, increase user interaction, and boost overall engagement metrics (likes, shares, comments)

✅ Identify and engage with relevant influencers and brand advocates to expand reach and increase credibility

✅ Collaborate with influencers on content creation, partnerships, and campaigns

✅ Monitor, track, and analyze social media performance, including engagement, growth, and conversion metrics

✅ Report on KPIs and suggest actionable improvements to optimize content and campaigns

✅ Maintain brand consistency across all social media channels while adhering to platform-specific guidelines

✅ Stay up to date with social media best practices, algorithm changes, and emerging trends to ensure Renuity remains innovative and competitive

✅ Work independently to execute social media strategies while collaborating with cross-functional teams on content and campaign initiatives

✅ Share insights and collaborate with marketing, PR, and creative teams to align social media efforts with broader marketing goals

✅ Coordinate with team members to develop and implement social media campaigns, monitor content performance, and adjust strategies as needed to achieve goals and KPIs

✅ Provide guidance and mentorship to the videographer, ensuring alignment with the overall social media strategy, and facilitate professional development opportunities

ASSUMPTION: This role requires strong leadership, communication, and interpersonal skills to motivate and guide team members effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in social media management

Required Skills:

• Proven experience growing and managing social media communities for brands, with a track record of increasing followers, engagement, and conversions
• Proven experience managing creative teams, specifically with oversight of content creators such as videographers
• Strong understanding of social media platforms (Facebook, Instagram, Twitter, Snapchat, Reddit) and their best practices
• Exceptional writing, editing, and storytelling skills, with a portfolio of work samples showcasing your ability to create engaging content
• Ability to analyze data and use insights to drive performance and optimize campaigns
• Experience in managing and reporting on social media KPIs (e.g., engagement rate, reach, conversions)
• Knowledge of influencer marketing and strategies for cultivating influencer relationships
• Results-oriented with a focus on achieving goals and KPIs while optimizing campaigns for better performance
• Ability to work independently, take initiative, and meet deadlines in a fast-paced environment
• Strong attention to detail and ability to manage multiple projects simultaneously
• Passion for social media, staying on top of industry trends, and innovating content strategies

Preferred Skills:

• 1 year in a leadership or supervisory role
• Experience with video production, content creation, and post-production processes

ASSUMPTION: While not explicitly stated, experience with social media management tools and analytics platforms is highly recommended for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for mid-level social media managers in the Madison, WI area)

Benefits:

• Full benefits package including health, vision, dental, and 401k match up to 6%
• PTO and holidays
• Career advancement opportunities

Working Hours: 40 hours per week, Monday - Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Madison, WI area. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services (Home Improvement)

Company Size: Medium (1,001-5,000 employees) - Renuity offers a structured environment with established processes and a clear hierarchy, providing opportunities for growth and career advancement.

Founded: Renuity was founded in [Year] and has since grown to become a leading provider of home improvement services across the United States.

Company Description:

• Renuity combines the best of renovation expertise, local know-how, and collaborative project management services to ensure clients have peace of mind throughout the renovation process.
• The company specializes in various home repair and remodel needs, from roofing and window installations to bathroom and kitchen updates.
• With a national presence, local installation experts, quality products, and respect for clients and their homes, Renuity is committed to getting the job done right, every time.

Company Specialties:

• Home Improvement
• Renovation Services
• Project Management
• Customer Satisfaction

Company Website: renuityhome.com

ASSUMPTION: Renuity's focus on customer satisfaction and quality workmanship sets it apart in the competitive home improvement industry.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: The Social Media Manager will report directly to the Marketing Director and oversee the videographer.

Work Arrangement: This role is on-site, with the expectation of working from Renuity's Madison, WI office.

Growth Opportunities:

• As Renuity continues to expand, there may be opportunities for the Social Media Manager to take on additional responsibilities or move into a leadership role within the marketing department.
• Renuity values internal promotions and provides opportunities for employees to grow within the organization.

ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement opportunities within Renuity's marketing department.

🌍 Location & Work Environment

Office Type: Renuity's Madison, WI office is a modern, professional workspace with a collaborative and supportive work environment.

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US (Note: The Social Media Manager role is based in Madison, WI, not Charlotte, NC)

Geographic Context:

• Madison, WI is a vibrant city with a strong sense of community and a thriving arts and culture scene.
• The city is home to several Fortune 500 companies and offers numerous opportunities for professional growth and development.
• Madison, WI has a cost of living that is slightly higher than the national average but offers a high quality of life with excellent schools, healthcare, and recreational opportunities.

Work Schedule: The Social Media Manager will work Monday - Friday, 8:00 AM - 5:00 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The Social Media Manager may need to be flexible with their work schedule to accommodate content creation and engagement opportunities that occur outside of regular business hours.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interview with the Marketing Director and a member of the marketing team
• Final interview with the Marketing Director and another senior leader within Renuity
• Background check and reference check for the final candidate

Key Assessment Areas:

• Cultural fit and alignment with Renuity's core values
• Strategic thinking and problem-solving skills
• Strong writing and communication skills
• Expertise in social media best practices and platform-specific guidelines
• Ability to analyze data and use insights to drive performance and optimize campaigns

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Include examples of your previous social media campaigns and their outcomes to demonstrate your ability to drive engagement and grow followers
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively with cross-functional teams
• Follow up with Renuity after submitting your application to express your interest in the role and reiterate your qualifications

ATS Keywords: Social Media Management, Content Development, Community Engagement, Influencer Marketing, Performance Analysis, Brand Consistency, Leadership, Communication, Data Analysis, Creative Thinking, Project Management, Storytelling, Team Collaboration, Social Media Strategy, Trend Analysis, Content Creation

ASSUMPTION: Renuity's application process may vary depending on the role and the candidate's qualifications. It is essential to follow up with the company after submitting your application to ensure your materials have been received and to express your continued interest in the position.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics platforms (e.g., Google Analytics, native social media insights)
• Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)

• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The Social Media Manager may need to be proficient in additional tools and technologies specific to Renuity's marketing department and overall business operations.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus: Renuity prioritizes customer satisfaction and ensures that clients' needs are met with high-quality workmanship and exceptional customer service.
• Integrity: Renuity upholds the highest ethical standards and conducts business with honesty and transparency.
• Teamwork: Renuity fosters a collaborative work environment where employees support and learn from one another to achieve common goals.
• Innovation: Renuity encourages creativity and continuous improvement to stay ahead of industry trends and provide cutting-edge solutions to clients.

Work Style:

• Renuity values a proactive and results-driven work ethic, with employees taking initiative to achieve goals and exceed expectations.
• The company encourages a healthy work-life balance and offers flexible work arrangements to support employees' personal and professional growth.
• Renuity promotes a diverse and inclusive work environment where employees feel valued and respected for their unique perspectives and contributions.

Self-Assessment Questions:

• Do you align with Renuity's core values, particularly customer focus and integrity?
• Are you comfortable working in a collaborative and dynamic team environment, with a focus on achieving common goals?
• Do you have a proactive and results-driven work ethic, with a passion for continuous improvement and innovation?

ASSUMPTION: Renuity's company culture emphasizes customer satisfaction, teamwork, and a proactive work ethic, with a strong focus on continuous improvement and innovation.

⚠️ Potential Challenges

• The Social Media Manager may face challenges in balancing the demands of managing a team, developing strategies, and analyzing performance metrics while also creating engaging content and responding to comments and messages in a timely manner.
• Renuity's competitive landscape in the home improvement industry may present challenges in standing out and driving engagement on social media platforms.
• The Social Media Manager may need to adapt to changes in social media algorithms, platform-specific guidelines, and industry trends to ensure Renuity's content remains relevant and engaging.
• The on-site work arrangement may present challenges for candidates who prefer a remote or hybrid work environment.

ASSUMPTION: The Social Media Manager must be organized, prioritize effectively, and maintain a strong work ethic to overcome these potential challenges and succeed in this role.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position offers a unique opportunity to lead and manage a team, with a focus on driving engagement and brand awareness for a well-established home improvement company.
• Renuity's mid-sized company structure provides a supportive and collaborative work environment, with opportunities for growth and career advancement within the marketing department.
• This role offers a competitive salary range and comprehensive benefits package, including health insurance, vision insurance, dental insurance, and a 401k match up to 6%.

ASSUMPTION: The Social Media Manager role at Renuity offers a unique blend of leadership, strategic thinking, and creative content development opportunities within the home improvement industry.

📝 Sample Projects

• Developing and executing a social media campaign to promote Renuity's roofing services, including creating engaging content, collaborating with influencers, and analyzing performance metrics to optimize the campaign's reach and engagement
• Managing Renuity's Instagram account, including curating and publishing high-quality visual content, engaging with followers, and growing the account's following and reach
• Creating a social media strategy for Renuity's upcoming bathroom renovation services, including identifying target audiences, developing key messaging, and planning content creation and distribution across multiple platforms

ASSUMPTION: The Social Media Manager will be responsible for developing and executing innovative and engaging social media campaigns that drive results and exceed Renuity's performance expectations.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how the Social Media Manager role fits into this structure?
• What are the most significant challenges facing Renuity's social media presence, and how has the company addressed these challenges in the past?
• How does Renuity support the professional development and growth of its employees, particularly within the marketing department?
• What are the key performance indicators (KPIs) used to measure the success of Renuity's social media efforts, and how are these KPIs tracked and reported on?
• How does Renuity collaborate with external partners, such as influencers and content creators, to enhance its social media presence and drive engagement?

ASSUMPTION: Asking these questions during the interview process will provide valuable insights into Renuity's company culture, marketing department dynamics, and the specific challenges and opportunities presented by the Social Media Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your leadership, communication, and data analysis abilities
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively with cross-functional teams
• Follow up with Renuity after submitting your application to express your interest in the role and reiterate your qualifications
• If selected for an interview, research Renuity's company culture, marketing department dynamics, and the specific challenges and opportunities presented by the Social Media Manager role to demonstrate your understanding of the company and your fit for the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.