Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Disturbia

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full Time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: 2025-04-10

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a tailored social media strategy across multiple platforms
• Creating and curating engaging content for various platforms
• Managing influencer collaborations and partnerships
• Analyzing performance metrics to optimize future strategies
• Working closely with cross-functional teams to ensure alignment with broader business goals

ASSUMPTION: This role requires a strong creative eye, extensive social media experience, and a passion for creative storytelling and fashion. The ideal candidate will have a proven track record in social media management, preferably within the fashion industry.

📋 Key Responsibilities

✅ Develop, manage, and execute a bespoke and considered social media strategy across multiple platforms, tailoring content and strategies to each platform to maximize engagement, reach, and conversion.

✅ Own the creation and curation of all social media content, including stills, video, and written formats. Collaborate with in-house and external teams to shoot, produce, and edit content that aligns with seasonal and campaign goals, ensuring it reflects the Disturbia brand identity with a focus on ensuring diversity.

✅ Uphold and evolve Disturbia’s visual style across all social channels, ensuring that every post is consistent, on-brand, and commercially impactful. Work with creatives to ensure content is fresh, creative, and eye-catching.

✅ Lead influencer and partnership strategies, identifying and building relationships with influencers, content creators, and brand ambassadors who align with our brand values and aesthetic. Coordinate influencer collaborations to maximise brand reach and authenticity.

✅ Brief social-specific requirements into wider seasonal and campaign photoshoots, ensuring social media content needs are addressed. Plan and execute smaller, social-specific shoots to deliver unique content for each platform.

✅ Own the scheduling and posting calendar, ensuring content is posted at optimal times to engage our global audience. Keep a pulse on social media trends and emerging platforms to ensure our strategy remains relevant, commercial and innovative.

✅ Engage with our audience, responding to comments, DMs, and mentions, while fostering community growth. Use social media as a tool to nurture relationships with our customers and grow brand loyalty through unique interactive content and events.

✅ Track and analyse the performance of content across all platforms, using insights to inform future strategies and content. Provide regular reports on key metrics such as engagement, reach, traffic, and conversions.

✅ Work closely with the content, e-commerce, and design teams to ensure social media efforts are aligned with broader business and campaign goals. Partner with customer service to ensure that social feedback is addressed promptly and effectively.

ASSUMPTION: This role requires strong organizational skills, the ability to multitask, and a keen eye for detail. The ideal candidate will be comfortable working in a fast-paced environment and have experience managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience as a Social Media Manager or similar role in a fast-paced, creative environment, ideally within the fashion industry

Required Skills:

• Strong portfolio of work, showcasing expertise in content creation (still, video, and written) for social platforms
• Experience with shooting and producing content, as well as briefing and working with creative teams
• Excellent understanding of platform-specific strategies, content trends, and social algorithms across Instagram, TikTok, Facebook, Pinterest, and emerging platforms
• Hands-on experience with influencer management, building strong partnerships with content creators
• Strong commercial acumen, with a focus on using social media to drive customer engagement, traffic, and conversions
• Analytical mindset with experience in social media reporting and using insights to optimise strategies
• Passion for fashion, particularly with an interest in alternative or niche fashion markets
• Excellent communication skills and a creative, collaborative approach to teamwork

Preferred Skills:

• Fluency in additional languages
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Knowledge of Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro)

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio will be considered in lieu of formal education. Fluency in additional languages and experience with social media management tools are a plus but not required.

💰 Compensation & Benefits

Salary Range: £30,000 - £40,000 per annum (AI estimated based on industry standards for a Social Media Manager with 2-5 years of experience in the fashion industry in London)

Benefits:

• Potential to partake in the company quarterly bonus scheme, which can reward up to 10% on your basic salary
• Enhanced parental leave
• Holiday allowance starting at 23 days, not including bank holidays, increasing with length of service
• Flexible and hybrid working
• Annual holiday purchase scheme
• A company social fund and regular social events
• Cycle to work scheme
• Company discount
• High street retail discounts

Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager with 2-5 years of experience in the fashion industry in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Disturbia operates in the competitive retail apparel and fashion industry, focusing on subculture-led fashion for a global community of kindred spirits. The fashion industry is dynamic and ever-changing, with trends evolving rapidly and consumer preferences shifting constantly.

Company Size: Disturbia is a mid-sized company with 11-50 employees. This size allows for a more intimate work environment, where employees can have a significant impact on the company's success. However, it may also mean that roles can be more demanding, as employees may be required to wear multiple hats and take on diverse responsibilities.

Founded: Disturbia was founded in 2003, making it an established player in the fashion industry with a rich history and a strong brand identity.

Company Description:

• Disturbia is an independent, subculture-led fashion brand creating unconventionally authentic attire for a global community of kindred spirits who think and act outside the box of normalcy.
• The company prides itself on its unique aesthetic, which combines elements of punk, goth, and alternative fashion to create distinctive, high-quality clothing and accessories.
• Disturbia's mission is to comfort the disturbed and disturb the comfortable, fostering a sense of belonging among its customers and promoting self-expression and individuality.

Company Specialties:

• Subculture fashion and lifestyle brand
• Alternative and niche fashion markets
• Creative storytelling and content creation
• Social media management and influencer partnerships

Company Website: http://www.disturbia.co.uk/

ASSUMPTION: Disturbia's unique aesthetic and commitment to subculture fashion set it apart from more mainstream fashion brands. This focus on individuality and self-expression is reflected in the company's culture and values.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in social media management, looking to take the next step in their career. It offers an opportunity to grow professionally and make a significant impact on the company's social media presence and overall success.

Reporting Structure: The Social Media Manager reports directly to the Head of Creative and works closely with the content, e-commerce, and design teams, as well as customer service.

Work Arrangement: This role is a hybrid position, with a combination of on-site and remote work. The specific work arrangement may be discussed during the interview process.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Social Media Manager to take on additional responsibilities or move into a more senior role within the content or marketing department.
• Disturbia's focus on creative storytelling and content creation may also present opportunities for the Social Media Manager to expand their skills and explore new areas of interest within the company.

ASSUMPTION: The Social Media Manager role at Disturbia offers a unique opportunity for candidates to grow both personally and professionally, working in a creative and dynamic environment that values individuality and self-expression.

🌍 Location & Work Environment

Office Type: Disturbia's London office is a creative and collaborative workspace, designed to foster innovation and encourage teamwork. The office is located in the London Borough of Southwark, near the vibrant and diverse neighborhood of Peckham.

Office Location(s): 3 Silverton Court, Northumberland Business Park, Cramlington, England NE23 7RY, GB; Drummond Road, London, SE16 4DG, GB

Geographic Context:

• London is a global hub for fashion, art, and culture, with a diverse and vibrant community of creatives and influencers. This makes it an ideal location for a Social Media Manager looking to connect with industry professionals and stay up-to-date with the latest trends and developments in the fashion world.
• The specific neighborhoods where Disturbia's offices are located are known for their creative energy and diverse populations, providing a rich source of inspiration and collaboration for the company's content and campaigns.

Work Schedule: The Social Media Manager role at Disturbia follows a standard full-time work schedule, with some flexibility for hybrid working arrangements. The specific work schedule may be discussed during the interview process.

ASSUMPTION: Disturbia's offices provide a creative and collaborative work environment, with ample opportunities for inspiration and collaboration. The company's location in London also places it at the heart of the global fashion industry, offering unparalleled access to trends, influencers, and industry events.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the Head of Creative and a member of the content team
• Second-round interview with the CEO or another senior member of the leadership team
• Final decision and offer

Key Assessment Areas:

• Candidates' understanding of Disturbia's brand identity and aesthetic
• Candidates' portfolio and experience with content creation and social media management
• Candidates' ability to think strategically and develop innovative, platform-specific social media strategies
• Candidates' communication skills and ability to work collaboratively with cross-functional teams

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on content creation, social media management, and influencer partnerships.
• Include a portfolio of your work, showcasing your expertise in content creation (still, video, and written) for social platforms.
• Prepare for interview questions that focus on your understanding of Disturbia's brand identity, your experience with social media management, and your ability to develop and execute innovative social media strategies.

ATS Keywords: Social Media Strategy, Content Creation, Influencer Management, Community Engagement, Data Analysis, Creative Storytelling, Visual Identity, Campaign Coordination, Team Collaboration, Commercial Acumen, Trend Awareness, Communication Skills, Fashion Passion, Analytical Mindset, Content Curation, Scheduling

ASSUMPTION: Disturbia's interview process is designed to assess candidates' understanding of the company's brand identity, their experience with social media management, and their ability to work collaboratively with cross-functional teams. The company values creativity, innovation, and a strong work ethic, and looks for candidates who share these qualities.

🛠️ Tools & Technologies

• Hootsuite, Buffer, or Sprout Social (social media management tools)
• Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro)
• Canva or similar graphic design tools
• Google Analytics (for tracking and analyzing social media performance)

ASSUMPTION: While experience with specific tools and technologies is not always required, familiarity with social media management tools, Adobe Creative Suite, and Google Analytics is highly desirable for this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity: Disturbia values innovation, self-expression, and pushing the boundaries of conventional fashion.
• Individuality: The company celebrates diversity and encourages its employees to embrace their unique perspectives and ideas.
• Collaboration: Disturbia fosters a collaborative work environment, where employees are encouraged to work together to achieve common goals.

Work Style:

• Creative: The company values creativity and encourages its employees to think outside the box and approach problems from unique angles.
• Dynamic: Disturbia's fast-paced and ever-changing industry requires employees to be adaptable and responsive to new trends and challenges.
• Collaborative: The company values teamwork and encourages its employees to work together to achieve common goals.

Self-Assessment Questions:

• How do you align with Disturbia's unique aesthetic and brand identity?
• How do you approach building and maintaining relationships with influencers and content creators?
• How do you stay up-to-date with the latest trends and developments in the fashion industry?

ASSUMPTION: Disturbia's unique aesthetic and commitment to individuality and self-expression are reflected in the company's culture and values. The company looks for candidates who share these values and are passionate about creative storytelling and content creation.

⚠️ Potential Challenges

• The fast-paced and ever-changing nature of the fashion industry can be challenging, requiring the Social Media Manager to stay up-to-date with the latest trends and developments.
• The role may require working with tight deadlines and managing multiple projects simultaneously, which can be demanding and stressful at times.
• The Social Media Manager may need to balance the company's creative vision with commercial considerations, which can be challenging and require strong communication skills and strategic thinking.
• The role may require working with a diverse range of stakeholders, including creatives, influencers, and customers, which can be challenging and require strong interpersonal skills and cultural sensitivity.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, and the chance to make a significant impact on the company's success.

📈 Similar Roles Comparison

• Social Media Manager roles at other fashion brands may focus more on brand awareness and customer acquisition, rather than the unique aesthetic and creative storytelling approach that Disturbia values.
• Social Media Manager roles at other fashion brands may require less experience with content creation and influencer partnerships, and more focus on paid advertising and social media analytics.
• Social Media Manager roles at other fashion brands may offer more structured career paths and opportunities for advancement, while Disturbia's unique culture and approach to fashion may present more opportunities for creative expression and innovation.

ASSUMPTION: While each Social Media Manager role is unique, candidates should consider the specific requirements and cultural fit of each opportunity, and tailor their application and interview approach accordingly.

📝 Sample Projects

• Developing and executing a social media strategy for a new product launch, including content creation, influencer partnerships, and paid advertising
• Creating and curating a series of social media campaigns that align with seasonal trends and company values
• Analyzing and optimizing the performance of social media content and campaigns, using data-driven insights to inform future strategies

ASSUMPTION: These sample projects are designed to showcase the Social Media Manager's ability to develop and execute innovative social media strategies, create engaging content, and analyze and optimize performance using data-driven insights.

❓ Key Questions to Ask During Interview

• How does Disturbia's unique aesthetic and brand identity influence the company's social media strategy?
• How does the Social Media Manager role fit into the broader content and marketing strategy at Disturbia?
• What are the key priorities for the Social Media Manager in the first 30, 60, and 90 days in the role?
• How does Disturbia support the professional development and growth of its Social Media Manager?
• What are the key challenges and opportunities facing the Social Media Manager in this role?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company's culture and values, and the specific challenges and opportunities facing the Social Media Manager in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on content creation, social media management, and influencer partnerships.
• Include a portfolio of your work, showcasing your expertise in content creation (still, video, and written) for social platforms.
• Prepare for interview questions that focus on your understanding of Disturbia's brand identity, your experience with social media management, and your ability to develop and execute innovative social media strategies.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.