Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: We Are Social

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-06-19

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving growth in engagement and reach across key social media platforms
• Managing daily operations of social media channels
• Collaborating with teams to implement relevant strategies
• Analyzing performance and reporting on KPIs

ASSUMPTION: This role requires a strong understanding of social media trends and platforms, as well as excellent project management skills.

📋 Key Responsibilities

✅ Drive growth in engagement and reach across key platforms (Facebook, Instagram, YouTube, TikTok) through localised social marketing, content, and creative strategies.

✅ Ensure smooth daily management of social media channels in the UK in collaboration with the wider team.

✅ Establish and maintain a consistent visual identity for social media channels through guiding asset creation.

✅ Track and report on specific social KPIs to demonstrate and be accountable for performance outcomes.

✅ Collaborate with the wider team to identify and implement locally relevant strategies to grow brand identity.

✅ Deliver successful social media campaigns as a key component of creative and media briefs by working with brand managers.

✅ Manage multiple workstreams and agencies concurrently, driving key stakeholders to work together to deliver one shared goal

✅ Enhance team knowledge of social trends and capabilities through training and knowledge sharing.

✅ Successfully balance creative concepts with analytical rigor, driving data-informed decision-making and results.

✅ Generate and execute impactful social media ideas, resulting in measurable growth and return on investment.

✅ Utilise tools like Sprinklr, Facebook Business Manager Insights, and social listening platforms to inform strategic decisions.

ASSUMPTION: The ideal candidate will have experience in social media management, project management, and stakeholder communication.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in social media management, with a proven track record of increasing brand engagement metrics on key social media platforms

Required Skills:

• Proven expertise in social media management and strategy
• Excellent project management skills
• Strong communication and stakeholder management skills
• Data analysis and reporting skills
• Creative thinking and problem-solving skills
• Familiarity with social media listening tools and analytics platforms

Preferred Skills:

• Experience in the entertainment industry
• Expertise in paid social content amplification
• Fluency in additional languages

ASSUMPTION: Candidates with experience in agency environments and a strong understanding of the entertainment industry may be preferred.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per year (Based on industry standards for a Social Media Manager role in London)

Benefits:

• 25 Days Holiday
• Pension Scheme
• Life Assurance
• Work From Anywhere Schemes

Working Hours: Full-time, with flexible working hours and remote work options available

ASSUMPTION: The salary range is an estimate based on industry standards for a Social Media Manager role in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on social media and influencer marketing

Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration

Founded: 2008, with over 15 years of experience in the industry

Company Description:

• Global socially-led creative agency with expertise in social media and influencer marketing
• Works with major brands such as adidas, Samsung, Netflix, and Google
• Emphasizes diversity, equity, and inclusion in the workplace

Company Specialties:

• Social media management and strategy
• Influencer marketing
• Advertising and production
• Research and insight
• Cultural insights and brand-building strategy

Company Website: wearesocial.com

ASSUMPTION: We Are Social is a well-established agency with a strong reputation in the industry, offering a dynamic and collaborative work environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the company

Reporting Structure: The Social Media Manager will report directly to the Head of Social Media and work closely with cross-functional teams, including brand managers and creative teams

Work Arrangement: Full-time, with remote work options available and a flexible work-from-anywhere scheme

Growth Opportunities:

• Progression to a Senior Social Media Manager or Social Media Director role
• Expansion into related fields, such as influencer marketing or content strategy
• Opportunities to work on global campaigns and collaborate with international teams

ASSUMPTION: This role offers significant growth potential, both within the company and in the broader advertising industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in central London

Office Location(s): Alphabeta Building, 14-18 Finsbury Square, London, EC2A 1AH, GB

Geographic Context:

• London is a major global city with a vibrant cultural scene and diverse communities
• The office is located in the heart of the city, with easy access to public transportation and amenities
• The city offers a wide range of housing options, from urban apartments to suburban family homes

Work Schedule: Standard office hours, with flexibility for remote work and part-time arrangements

ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to the city's cultural attractions and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Social Media or another senior team member

Key Assessment Areas:

• Social media expertise and strategic thinking
• Project management skills and stakeholder communication
• Data analysis and reporting skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight specific examples of social media campaigns or projects that demonstrate your skills and experience
• Tailor your resume and cover letter to emphasize your relevant qualifications and enthusiasm for the role
• Prepare questions to ask during the interview to demonstrate your interest in the company and the role

ATS Keywords: Social media management, project management, stakeholder communication, data analysis, creative thinking, social media strategy, brand engagement, campaign management, team collaboration, global perspective

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who can demonstrate a strong understanding of social media trends and platforms, as well as excellent project management skills.

🛠️ Tools & Technologies

• Sprinklr
• Facebook Business Manager Insights
• Social listening platforms (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Integrity
• Diversity, Equity, and Inclusion

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused

Self-Assessment Questions:

• Do you thrive in a collaborative and fast-paced environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong understanding of social media trends and platforms?

ASSUMPTION: Candidates who are comfortable working in a dynamic and collaborative environment, with a strong understanding of social media trends and platforms, are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple workstreams and stakeholders simultaneously
• Keeping up with rapidly evolving social media trends and platforms
• Balancing creative concepts with analytical rigor and data-driven decision-making
• Adapting to a fast-paced and dynamic work environment

ASSUMPTION: These challenges require strong project management skills, adaptability, and a deep understanding of social media trends and platforms.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager role in other advertising agencies, but may have a greater focus on global campaigns and collaboration with international teams
• In-house Social Media Manager roles may have a more narrow focus on a specific brand or industry
• This role offers significant growth potential, with opportunities to progress to senior roles or expand into related fields

ASSUMPTION: This role offers a unique combination of global perspective, collaboration, and growth opportunities, setting it apart from similar roles in other agencies or in-house environments.

📝 Sample Projects

• Developing and executing a social media strategy for a global entertainment brand, resulting in a 30% increase in engagement and reach
• Managing a team of social media specialists to deliver a successful campaign for a major sporting event, with a 50% increase in brand awareness
• Collaborating with a cross-functional team to create and execute a user-generated content campaign for a fashion retailer, resulting in a 20% increase in sales

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the potential impact of successful social media strategies.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Social Media department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company approach diversity, equity, and inclusion in the workplace?
• What are the most rewarding aspects of working at We Are Social, according to current employees?

ASSUMPTION: These questions demonstrate a strong interest in the company and the role, and provide valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant qualifications and enthusiasm for the role
• Prepare questions to ask during the interview to demonstrate your interest in the company and the role
• Research the company and its clients to demonstrate your understanding of the industry and the company's work
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.