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Social Media Manager

Finish Line
Full-time
On-site
United States
πŸ“± Social Media Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Manager

πŸ”Ή Company: Finish Line

πŸ”Ή Location: Customer Central - Indianapolis, IN

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading the strategic vision and execution of social media strategy across platforms
  • Managing and developing a team of social media marketers
  • Collaborating with various teams to execute key campaigns and engage the JD North America audience
  • Monitoring and analyzing social media trends and metrics

ASSUMPTION: This role requires a strong understanding of social media trends, analytics, and best practices. Previous management experience is crucial for leading and developing a team.

πŸ“‹ Key Responsibilities

βœ… Manage the social strategy for JD North America, focusing on positioning JD as top of mind with consumers in culture across fashion, sport, and music

βœ… Lead and develop a team of social media marketers through coaching and real-time feedback

βœ… Oversee the planning, editing, and management of the JD blog

βœ… Partner closely with brand managers, integrated marketing, SEO, creative, and cultural partnerships to execute key campaign moments across social media platforms based on best practices

βœ… Evaluate current and up-and-coming social trends and translate relevant trends for the JD audience

βœ… Monitor customer interaction with JD and Finish Line social channels and participate as needed to drive engagement within the community

βœ… Develop success metrics to measure the effectiveness of campaigns and create/present post-launch summaries to key stakeholders

βœ… Reviews all program deliverables for quality and accuracy

βœ… Additional duties and projects as required

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution. Strong communication and project management skills are essential for success.

🎯 Required Qualifications

Education: Bachelor’s degree from a 4-year college or university

Experience: At least 5-7 years of experience in marketing, preferably in social media, with past management experience

Required Skills:

  • Strong knowledge of social trends, social best practices, and analytics
  • Experience with Brandwatch and Google Suite
  • Proven ability to lead and develop a team
  • Excellent communication and project management skills
  • Strong creative problem-solving skills

Preferred Skills:

  • Experience with specific social media platforms (Instagram, TikTok, YouTube, Twitter, Facebook)
  • Familiarity with the athletic footwear and apparel industry

ASSUMPTION: A strong background in social media marketing and management is crucial for success in this role. Previous experience in a similar industry is a plus.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Social Media Manager with 5-10 years of experience in the retail sector)

Benefits:

  • Medical, dental, and vision insurance
  • 401k matching program
  • Wellness/fitness incentive program
  • Employee discount (30% for full-time employees)
  • Paid time off (120 hours per year for hourly employees, unlimited for salaried employees)
  • Paid maternity/paternity leave

Working Hours: Average work week is 40-45 hours, which can vary depending on business need

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail (Specialty Retailer, Athletic Footwear, Apparel and Accessories)

Company Size: 10,001+ employees (Large enterprise with a decentralized structure)

Founded: 1982 (Over 40 years of experience in the retail industry)

Company Description:

  • Finish Line is a premium retailer offering the latest and most exclusive athletic sneakers, apparel, and accessories
  • Headquartered in Indianapolis, Indiana, with a satellite office in Boulder, Colorado
  • Operates over 1,000 JD Sports and Finish Line locations within malls, inside Macy’s shops, and as stand-alone stores

Company Specialties:

  • Specialty Retailer
  • Athletic Footwear
  • Apparel and Accessories
  • Footwear and Apparel

Company Website: www.finishline.com

ASSUMPTION: Finish Line is a well-established retailer with a strong presence in the athletic footwear and apparel industry. Their large size allows for diverse career opportunities and a decentralized structure.

πŸ“Š Role Analysis

Career Level: Mid-level management (Managers report to this role, but the role also reports to a director or vice president)

Reporting Structure: This role manages a team of social media marketers and collaborates with various teams, such as brand managers, integrated marketing, SEO, creative, and cultural partnerships

Work Arrangement: On-site, full-time position with an average workweek of 40-45 hours

Growth Opportunities:

  • Potential career progression to a director or vice president role within the marketing department
  • Opportunities to expand skills and knowledge through collaboration with various teams and working on diverse projects
  • Finish Line offers developmental programs in all functions of the business, promoting from within

ASSUMPTION: This role offers opportunities for career growth and skill development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a moderately noisy office setting and limited exposure to a moderate to loud warehouse setting

Office Location(s): Customer Central - Indianapolis, IN

Geographic Context:

  • Indianapolis, Indiana, is the largest city in the state and offers a diverse range of cultural, recreational, and entertainment options
  • The city has a humid continental climate with warm summers and cold winters
  • Indianapolis is home to several professional sports teams and hosts major sporting events, such as the Indianapolis 500

Work Schedule: Average workweek is 40-45 hours, with the possibility of working additional hours depending on business needs

ASSUMPTION: The work environment at Finish Line's corporate headquarters is dynamic and fast-paced, with a focus on collaboration and teamwork.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with the hiring manager
  • In-person or video interview with the hiring manager and other team members
  • Final interview with the director or vice president
  • Background check and offer

Key Assessment Areas:

  • Social media strategy and planning
  • Team leadership and management skills
  • Campaign execution and project management
  • Communication and presentation skills
  • Industry knowledge and trends

Application Tips:

  • Tailor your resume to highlight relevant social media marketing and management experience
  • Prepare examples of successful social media campaigns you've led or contributed to
  • Research Finish Line's social media presence and be prepared to discuss potential improvements or strategies

ATS Keywords: Social Media Strategy, Team Leadership, Creative Solutions, Trend Analysis, Campaign Execution, Customer Engagement, Content Management, Analytics, Brand Partnerships, Editorial Planning, Coaching, Feedback, Social Media Platforms, Community Interaction, Quality Assurance, Project Management

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise in social media marketing and management, as well as their ability to lead and develop a team.

πŸ› οΈ Tools & Technologies

  • Brandwatch
  • Google Suite (Google Analytics, Google Trends)
  • Social media management platforms (Hootsuite, Sprout Social, etc.)
  • Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer
  • People
  • Winning
  • Community
  • Financial Responsibility

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Focused on results and continuous improvement

Self-Assessment Questions:

  • How do you align with Finish Line's core values, and how have you demonstrated these values in your previous roles?
  • How comfortable are you working in a fast-paced, collaborative environment, and how do you handle pressure and tight deadlines?
  • How do you approach coaching and developing team members, and can you provide an example of a time when you helped a team member grow professionally?

ASSUMPTION: Finish Line values a diverse and inclusive work environment where employees can bring their authentic selves to work. Candidates should be prepared to discuss how their personal values align with the company's core values.

⚠️ Potential Challenges

  • Managing a team remotely or in a hybrid work environment
  • Keeping up with the fast-paced nature of social media and industry trends
  • Balancing multiple projects and deadlines
  • Collaborating effectively with various teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong communication, project management, and time management skills, as well as a willingness to adapt and learn.

πŸ“ˆ Similar Roles Comparison

  • Unlike other social media manager roles, this position requires a focus on positioning JD as top of mind with consumers in culture across fashion, sport, and music
  • This role offers the opportunity to work in a large, established retail company with a diverse range of brands and products
  • Career progression opportunities may vary depending on the company's size and structure

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other companies. Candidates should research Finish Line's competitors and compare their offerings and career paths.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to launch a new product line
  • Analyzing social media trends and metrics to inform strategic planning and content creation
  • Managing and growing a team of social media marketers, including coaching, mentoring, and performance reviews

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role. Candidates should be prepared to discuss their experience with similar projects and how they approached them.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics, and how this role fits within the organization?
  • How does Finish Line support the professional development and growth of its employees?
  • What are the most significant challenges facing the social media team, and how can this role help address them?
  • How does Finish Line measure the success of its social media campaigns, and what key performance indicators (KPIs) are used?
  • What is the company's approach to work-life balance, and how is this role expected to manage their time and priorities?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company, allowing them to make an informed decision about whether the position is the right fit for their career goals and personal preferences.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant social media marketing and management experience, as well as any experience working with teams or managing projects
  • Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit for the position
  • Prepare examples of successful social media campaigns you've led or contributed to, as well as any relevant metrics or results
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.