📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Topaz Labs
🔹 Location: Dallas, TX
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning Topaz Labs' social media presence across platforms
- Creating, editing, and posting original short-form videos around AI image/video tools
- Speaking directly to creators, designers, and enthusiasts using Topaz Labs' products
- Launching viral concepts, testing new formats, and shaping the content strategy
- Monitoring trends, creators, and communities, and moving fast when it matters
- Developing and executing strategies to grow followers and engagement
ASSUMPTION: This role requires a strong understanding of the AI creative space and a proven track record in creating viral social content. The ideal candidate will be fast, resourceful, and able to tell compelling visual stories.
📋 Key Responsibilities
✅ Be the on-camera face of Topaz Labs across platforms
✅ Create, edit, and post original short-form videos around AI image/video tools
✅ Speak directly to creators, designers, and enthusiasts using Topaz Labs' products
✅ Launch viral concepts, test new formats, and shape the content strategy
✅ Monitor trends, creators, and communities, and move fast when it matters
✅ Develop and execute strategies to grow followers and engagement
✅ Create short-form video content tailored to each platform
✅ Analyze results and optimize based on performance
✅ Monitor and engage with AI creator communities online
ASSUMPTION: This role requires a high level of creativity, adaptability, and the ability to work independently. The ideal candidate will be comfortable being the on-camera face of the company and have a strong understanding of the AI creative space.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in social media management, content creation, or a related role
Required Skills:
- Proven track record of creating viral social content in the creative or AI space
- Strong storytelling skills and ability to create compelling visual content
- Experience building a social presence for a brand or personal account
- Excellent communication and interpersonal skills
- Ability to work independently and manage multiple projects simultaneously
- Familiarity with AI creative tools and trends
Preferred Skills:
- Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Knowledge of social media analytics tools (e.g., Hootsuite, Sprout Social)
- Familiarity with AI creator communities and trends
ASSUMPTION: While a degree in Marketing or Communications is preferred, Topaz Labs values relevant experience and skills over formal education. Candidates with a strong portfolio and proven track record in creating viral social content are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on experience and industry standards for the Dallas, TX area)
Benefits:
- 100% covered medical, dental, and vision for employees
- 15 days annual PTO plus holidays
- 401k matching
Working Hours: Full-time, on-site in Dallas, TX
ASSUMPTION: Topaz Labs offers a competitive salary and benefits package for the Dallas, TX area. The salary range provided is an estimate based on industry standards for a Social Media Manager with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI imaging technology for photo and video editing
Company Size: 51-200 employees (According to LinkedIn)
Founded: 2006
Company Description:
- Topaz Labs produces AI imaging technology that helps over 1 million paying customers maximize the visual quality of over 1 billion photos and videos
- The company is profitable and growing fast, with strong product-market fit and a vast market in front of it
- Topaz Labs serves customers from various industries, including Google, Nvidia, and NASA
Company Specialties:
- AI-powered photo and video editing software
- Machine learning and deep learning for imaging technology
- Professional-grade image and video processing tools
Company Website: topazlabs.com
ASSUMPTION: Topaz Labs is a well-established company in the AI imaging technology space, with a strong focus on providing professional-grade photo and video editing tools powered by AI.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Growth and works closely with the Product team
Work Arrangement: Full-time, on-site in Dallas, TX (Relocation may be required)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunity to shape the content strategy and help define what creative AI content should look like
- Chance to work with a diverse range of customers, from individual creators to teams at major organizations
ASSUMPTION: This role offers significant growth potential for the right candidate, as Topaz Labs is an already high-growth company with a vast market in front of it.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and creativity
Office Location(s): 14555 Dallas Pkwy, Dallas, TX 75254
Geographic Context:
- Dallas, TX is a large metropolitan area with a diverse economy and a growing tech industry
- The office is located in a suburban area with easy access to major highways and public transportation
- The Dallas-Fort Worth metro area offers a variety of cultural, recreational, and entertainment options
Work Schedule: Standard full-time work hours, with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: Topaz Labs offers a collaborative and creative work environment, with a focus on fostering innovation and growth. The Dallas, TX area provides a diverse range of cultural, recreational, and entertainment options for employees to enjoy.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Head of Growth and/or other team members to discuss the role and assess skills and experience
- Creative challenge or project to demonstrate the candidate's ability to create engaging content
- Final interview with the CEO or another senior leader to discuss the company's vision and the candidate's fit within it
Key Assessment Areas:
- Creativity and storytelling skills
- Understanding of the AI creative space and trends
- Ability to work independently and manage multiple projects simultaneously
- Communication and interpersonal skills
- Alignment with Topaz Labs' company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your experience in creating viral social content and your understanding of the AI creative space
- Include a portfolio or examples of your previous work, demonstrating your ability to create engaging content
- Be prepared to discuss your approach to content creation, strategy, and optimization
- Research Topaz Labs and be ready to discuss why you're excited about the opportunity to join the team
ATS Keywords: Social Media Management, Content Creation, Video Editing, Trend Monitoring, Community Engagement, Content Strategy, Visual Storytelling, Viral Marketing, AI Creative Space, AI Imaging Technology
ASSUMPTION: Topaz Labs uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- Social media platforms: X, Instagram, TikTok, Facebook, etc.
- Video editing software: Adobe Premiere Pro, Final Cut Pro, etc.
- Social media analytics tools: Hootsuite, Sprout Social, etc.
- AI creative tools and trends: Topaz Labs' suite of AI-powered photo and video editing software, other AI creative tools, etc.
ASSUMPTION: The ideal candidate will have experience with a variety of social media platforms, video editing software, and social media analytics tools. Familiarity with AI creative tools and trends is also highly desirable.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Topaz Labs values creativity and pushing the boundaries of what's possible in AI imaging technology
- Collaboration: The company fosters a collaborative work environment, with a focus on teamwork and mutual support
- Customer Focus: Topaz Labs is committed to providing the best possible experience for its customers, from individual creators to teams at major organizations
Work Style:
- Creative and adaptable: The ideal candidate will be able to think outside the box and adapt to new situations quickly
- Independent and self-motivated: This role requires the ability to work independently and manage multiple projects simultaneously
- Collaborative and team-oriented: Topaz Labs values a collaborative work environment, with a focus on teamwork and mutual support
Self-Assessment Questions:
- Do you have a proven track record of creating viral social content in the creative or AI space?
- Are you comfortable being the on-camera face of a company and speaking directly to its customers?
- Do you thrive in a fast-paced, innovative environment and enjoy working collaboratively with a team?
ASSUMPTION: Topaz Labs values candidates who are creative, adaptable, and able to work independently. The ideal candidate will also be a strong cultural fit, with a passion for innovation, collaboration, and customer focus.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the AI creative space and social media trends
- Managing multiple projects and deadlines simultaneously
- Working in a highly visible role as the on-camera face of the company
- Relocating to Dallas, TX if not already based in the area
ASSUMPTION: While this role offers significant growth potential and the opportunity to work with a diverse range of customers, it also comes with its own set of challenges. Candidates should be prepared to work in a fast-paced environment and manage multiple projects simultaneously.
📈 Similar Roles Comparison
- Unlike other social media manager roles, this position requires a strong understanding of the AI creative space and a proven track record in creating viral social content
- Topaz Labs is a well-established company in the AI imaging technology space, with a strong focus on providing professional-grade photo and video editing tools powered by AI
- This role offers significant growth potential, as Topaz Labs is an already high-growth company with a vast market in front of it
ASSUMPTION: While this role shares some similarities with other social media manager positions, it is unique in its requirement for a strong understanding of the AI creative space and a proven track record in creating viral social content. Candidates should be prepared to discuss their experience in these areas during the interview process.
📝 Sample Projects
- Creating a series of short-form videos demonstrating the use of Topaz Labs' AI-powered photo and video editing tools
- Developing a content strategy for a new AI creative tool or feature, including platform-specific content and engagement tactics
- Monitoring trends in the AI creative space and creating content that capitalizes on emerging opportunities
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be asked to perform in this role. The specific projects and responsibilities may vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's vision for its social media presence and how this role fits into that vision?
- How does the Head of Growth and Product team collaborate to create and execute content strategies?
- What are the most important qualities and skills you're looking for in a candidate for this role?
- How does Topaz Labs support the growth and development of its employees?
- What are the biggest challenges facing the company in the next 1-2 years, and how can this role help address them?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they will be working with. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in creating viral social content and your understanding of the AI creative space
- Include a portfolio or examples of your previous work, demonstrating your ability to create engaging content
- Be prepared to discuss your approach to content creation, strategy, and optimization
- Research Topaz Labs and be ready to discuss why you're excited about the opportunity to join the team
- Follow up with the hiring team one week after submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
