Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: iGATE Technology

🔹 Location: Islamabad, Pakistan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive social media strategy to enhance brand awareness and engagement.
• Managing and optimizing brand presence across Meta, TikTok, and YouTube with platform-specific approaches.
• Leading and managing social media teams to ensure execution aligns with the brand’s vision.
• Creating engaging, promotional, and community-driven content, and overseeing real-time engagement.
• Identifying, onboarding, and managing influencer relationships to amplify brand visibility.
• Utilizing social media analytics tools to track key metrics and optimize content strategies.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media platforms and trends to drive impactful digital strategies.

📋 Key Responsibilities

✅ Strategic Leadership & Growth:

• Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement.
• Monitor industry trends, competitor activity, and audience behaviour to craft instant, impactful content strategies.
• Oversee and optimize brand presence across Meta, TikTok, and YouTube with platform-specific approaches.
• Manage social media teams by providing leadership, direction, and ensuring execution aligns with the brand’s vision.

✅ Content & Community Management:

• Lead the content planning and creation process, ensuring a mix of engaging, promotional, and community-driven content.
• Oversee real-time engagement and community interaction, fostering a strong and loyal digital audience.
• Implement an always-on approach for daily social media activity, ensuring timely responses and trend participation.
• Ensure high-quality multimedia execution (videos, graphics, reels, and UGC integration) to enhance brand storytelling.

✅ Influencer & Partnership Management:

• Identify, onboard, and manage influencer relationships to amplify brand visibility.
• Develop and maintain strategic collaborations with athletes, sports influencers, and industry personalities.
• Oversee influencer-led campaigns, ensuring measurable impact and ROI tracking.

✅ Performance & Data Analytics:

• Utilize social media analytics tools to track key metrics and optimize content strategies.
• Generate performance reports to evaluate campaign success and audience engagement.
• Apply data-driven insights to adjust posting schedules, content formats, and engagement techniques.

✅ Cross-Functional Collaboration:

• Work closely with paid media, content, and design teams to ensure cohesive brand messaging.
• Align with email marketing teams to integrate social strategies into broader digital campaigns.
• Coordinate with website teams to maintain banners, tickers, and digital brand consistency.

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management, requiring a well-rounded skill set and strong adaptability.

🎯 Required Qualifications

Education: BBA/MBA or equivalent degree in Marketing, Digital Media, or a related field.

Experience: 3-5 years of proven experience in social media management, with a leadership role in a fast-paced digital environment.

Required Skills:

• Proven experience in social media management, with a leadership role in a fast-paced digital environment.
• Strong analytical skills to interpret data and make informed decisions.
• Proficiency in social media management tools (Hootsuite, Sprout Social, Meta Business Suite, etc.).
• Excellent communication and presentation skills for internal and external stakeholder engagement.
• Experience in influencer marketing, content strategy, and audience growth tactics.

Preferred Skills:

• Experience in sports, fitness, or entertainment industries.

ASSUMPTION: Candidates with experience in e-commerce, sports, or technology industries may have an advantage in understanding the specific nuances of these sectors.

💰 Compensation & Benefits

Salary Range: The salary range for this role is PKR 1,200,000 - 1,800,000 per annum, based on experience and industry standards for social media managers in Pakistan.

Benefits:

• Fuel Allowance
• Medical Insurance
• Free Lunch Facility (In-house)
• GYM Passport (Panel Gym's Free of Cost)
• Participatory Fund
• Market Competitive Salary
• Learning & Challenging Work Environment
• Amazing Work Culture
• Paid Time off
• Group Life Insurance
• Gratuity
• Maternity Leaves and many more

Working Hours: Full-time, 40 hours per week, with flexibility for occasional overtime to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: iGATE Technology is part of the Capgemini Group, a global leader in consulting, technology, and outsourcing services, with over 180,000 employees in over 40 countries. The Group reported global revenues of EUR 10.573 billion in 2014.

Company Size: iGATE has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: iGATE was founded in 1991 and has since grown to become a prominent player in the IT industry, offering a wide range of services, including IT operations, product engineering services, and industry-specific solutions.

Company Description:

• IGATE offers integrated technology and operations solutions, catering to various industries such as banking, healthcare, retail, manufacturing, and media entertainment.
• The company provides consulting, technology, and outsourcing services, helping clients achieve innovation and competitiveness.
• IGATE's services include IT operations, product engineering, consulting, and infrastructure management.

Company Specialties:

• IT Operations Services (ITOPS)
• Product Engineering Services
• Industry Solutions - BFSI (Banking, Financial Services, and Insurance)
• Mortgage
• Healthcare
• Retail
• Manufacturing
• Media Entertainment
• Consulting
• CIS & BPO (Customer Information Services & Business Process Outsourcing)
• Infrastructure Management Services

Company Website: http://www.igate.com/

ASSUMPTION: Working at iGATE offers exposure to a wide range of industries and projects, providing opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals with 3-5 years of proven experience in social media management, seeking to advance their careers in digital marketing and leadership.

Reporting Structure: The Social Media Manager will report directly to the Marketing Director and may oversee a team of social media specialists and coordinators.

Work Arrangement: This is an on-site role, requiring candidates to work from iGATE's office in Islamabad, Pakistan. However, there may be opportunities for remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• As iGATE continues to expand its services and client base, there may be opportunities for the Social Media Manager to take on additional responsibilities or lead new initiatives.
• With experience and strong performance, candidates may progress to senior management or director-level roles within the marketing department or other areas of the business.
• iGATE's diverse range of services and industries provides opportunities for candidates to gain experience in different areas and develop a well-rounded skill set.

ASSUMPTION: The growth opportunities available at iGATE will depend on the candidate's performance, the company's expansion plans, and the broader market conditions.

🌍 Location & Work Environment

Office Type: iGATE's office in Islamabad is a modern, professional environment with state-of-the-art facilities and amenities to support employee productivity and well-being.

Office Location(s): iGATE's office is located in Islamabad, Pakistan, with additional offices in other major cities across the country and internationally.

Geographic Context:

• Islamabad is the capital and largest city of Pakistan, offering a mix of traditional and modern culture, with a population of over 1 million people.
• The city is known for its beautiful landscapes, historical sites, and vibrant food scene.
• Islamabad has a subtropical climate, with hot summers and mild winters, making it an ideal location for those who enjoy outdoor activities.

Work Schedule: The work schedule for this role is full-time, with standard office hours from Monday to Friday. However, the role may require occasional overtime to meet project deadlines or respond to urgent social media needs.

ASSUMPTION: Working in Islamabad offers a unique blend of cultural experiences and professional opportunities, with a growing job market and a diverse range of industries.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and other stakeholders to discuss the candidate's experience, skills, and fit for the role.
• Background checks and reference verification for the final candidate.

Key Assessment Areas:

• Strategic thinking and planning for social media campaigns.
• Content creation and storytelling skills.
• Data analysis and interpretation to inform decision-making.
• Leadership and team management skills.
• Adaptability and resilience in a fast-paced environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of iGATE's business and the specific challenges facing the social media team.
• Prepare examples of your past social media campaigns, their outcomes, and the lessons you learned from them.
• Showcase your ability to work collaboratively with other teams and stakeholders.

ATS Keywords: Social Media Management, Content Strategy, Data Analytics, Influencer Marketing, Team Leadership, Community Engagement, Digital Strategy, Trend Analysis, Performance Tracking, Brand Awareness, Audience Growth, Collaboration, Communication, Presentation Skills, Multimedia Execution, Campaign Management

ASSUMPTION: iGATE's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Social media management platforms: Hootsuite, Sprout Social, Meta Business Suite
• Analytics tools: Google Analytics, Facebook Insights, TikTok Analytics, YouTube Analytics
• Design tools: Canva, Adobe Creative Suite, or other graphic design software
• Project management tools: Asana, Trello, or other project management software

ASSUMPTION: The specific tools and technologies used by iGATE may vary depending on the team's preferences and the company's standards.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: iGATE prioritizes understanding and meeting the needs of its clients and customers.
• Innovation: The company encourages creativity, continuous learning, and the exploration of new ideas and technologies.
• Collaboration: iGATE fosters a culture of teamwork, open communication, and mutual respect.
• Integrity: The company values honesty, transparency, and ethical behavior in all its interactions.

Work Style:

• Dynamic and fast-paced: iGATE operates in a rapidly changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities.
• Data-driven: The company uses data and analytics to inform decision-making and improve performance.
• Collaborative: iGATE encourages cross-functional collaboration and teamwork to achieve its goals.

Self-Assessment Questions:

• Do you have experience developing and executing social media strategies that have driven measurable results?
• Can you provide examples of your ability to analyze data and use insights to inform content strategies and improve performance?
• Have you successfully managed and led teams to achieve common goals?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
• Do you have experience working with influencers and managing influencer marketing campaigns?

ASSUMPTION: iGATE values candidates who are proactive, innovative, and able to work collaboratively in a dynamic and fast-paced environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation requirements may be challenging, requiring strong organizational skills and time management.
• Keeping up with the latest trends and algorithm changes on various social media platforms may be demanding, requiring continuous learning and adaptation.
• Working with influencers and managing influencer marketing campaigns may present unique challenges, requiring strong communication and negotiation skills.
• Balancing the need for data-driven decision-making with the need for creative and innovative content may be challenging, requiring a strong understanding of both data analysis and content creation.

ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position may require more hands-on content creation and less focus on paid media management.
• In the sports and entertainment industry, this role may involve more event-driven content and partnerships with athletes and influencers.
• Career progression in this role may lead to senior management or director-level positions within the marketing department or other areas of the business, depending on the candidate's performance and the company's expansion plans.

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on content creation, and team management, providing opportunities for professional growth and development.

📝 Sample Projects

• Developing and executing a social media strategy for a major sports event, including content planning, influencer partnerships, and real-time engagement.
• Analyzing social media performance data to identify trends, optimize content strategies, and improve audience engagement.
• Managing a team of social media specialists and coordinators to execute a large-scale influencer marketing campaign, ensuring measurable impact and ROI tracking.

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and data analysis to hands-on content creation and team management.

❓ Key Questions to Ask During Interview

• Can you describe the current state of iGATE's social media presence and the key challenges facing the team?
• How does iGATE approach collaboration and communication between marketing, content, and design teams?
• What opportunities are there for professional growth and development within the marketing department or other areas of the business?
• How does iGATE support work-life balance for its employees, particularly in a role that may require occasional overtime?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of iGATE's business and the specific challenges facing the social media team.
• Prepare examples of your past social media campaigns, their outcomes, and the lessons you learned from them, showcasing your ability to work collaboratively with other teams and stakeholders.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.