📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Public Storage
🔹 Location: Plano, Texas
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 3, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (5 days in-office, up to 3 flexible remote days per month)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies to grow brand loyalty, engagement, and awareness.
- Managing daily content and engagement across major platforms, including Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.
- Monitoring trends, conversations, and competitor activity to keep Public Storage relevant and responsive.
- Collaborating cross-functionally with Marketing, Customer Service, and Investor/Public Relations teams.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Developing, scheduling, and publishing engaging, on-brand content across all key social media platforms.
✅ Monitoring trends, conversations, and competitor activity to keep Public Storage relevant and responsive.
✅ Leading day-to-day community management, working with Customer Service to handle inquiries, reviews, and escalations timely and professionally.
✅ Tracking and analyzing performance metrics, using insights to recommend and implement improvements in strategy, content, and campaigns.
✅ Collaborating with creative, digital, and external agency partners on high-impact social campaigns and activations.
✅ Identifying and cultivating relationships with influencers, partners, and advocates to amplify brand presence and user-generated content.
✅ Ensuring compliance with brand guidelines and social media best practices, including risk/crisis management and accessibility standards.
✅ Staying current on emerging channels and innovations in the social space, sharing learnings and recommendations with leadership.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
Experience: 4+ years’ experience managing social media for a brand, agency, or consumer-facing company.
Required Skills:
- Excellent writing, editing, and storytelling skills with a keen eye for visual design and brand consistency.
- Strong organizational and project management skills.
- Confident communicator, collaborative team player, and customer advocate.
- Ability to work flexible hours as needed to respond to real-time events.
- Proficiency in social media management and analytics tools (e.g., Sprout Social, Hootsuite, Later, Sprinklr, Brandwatch, native analytics).
Preferred Skills:
- Experience with self-storage industry or related field.
- Fluency in Spanish or other languages.
ASSUMPTION: Candidates with experience in the self-storage industry or relevant transferable skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for mid-level marketing roles in Plano, Texas)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on storage units
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours as needed to respond to real-time events.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate (Self-Storage)
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1972
Company Description:
- Public Storage is the largest owner and operator of self-storage facilities in the world.
- With millions of customers and thousands of locations across the U.S. and Europe, Public Storage offers convenient and affordable self-storage solutions.
- The company is known for its iconic orange doors and commitment to customer service.
Company Specialties:
- Self-storage facilities management
- Real estate investment and development
- Customer service and support
Company Website: http://www.publicstorage.com
ASSUMPTION: Public Storage is a well-established company with a strong brand presence and a large customer base. This role offers the opportunity to work for a successful, stable organization with growth potential.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Manager, Social Media.
Work Arrangement: Hybrid (5 days in-office, up to 3 flexible remote days per month)
Growth Opportunities:
- Potential career progression to Senior Social Media Manager or similar roles within the Marketing department.
- Opportunities to work on high-impact campaigns and projects, gaining valuable experience and exposure.
- Access to professional development resources and training to enhance skills and advance career growth.
ASSUMPTION: This role offers opportunities for career growth and development within the Marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a collaborative, professional work environment.
Office Location(s): 701 Western Ave, Glendale, CA 91201, US (Headquarters); 1201 K Ave, Plano, TX 75074, US (Plano office)
Geographic Context:
- Plano, Texas, is a suburban city located north of Dallas, offering a mix of urban and suburban living.
- The office is conveniently located near I-75 and E. Park Blvd, just north of Historic Downtown Plano.
- The area offers a variety of dining, shopping, and entertainment options, as well as easy access to outdoor recreation and cultural attractions.
Work Schedule: Full-time (40 hours per week), with flexible hours as needed to respond to real-time events.
ASSUMPTION: The Plano office offers a convenient location with easy access to amenities and a diverse range of housing options.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth interview with the Senior Manager, Social Media
- Final interview with the Director, Marketing Communications
- Background check and offer extension
Key Assessment Areas:
- Social media strategy and planning
- Content creation and storytelling skills
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience and achievements in social media management, content creation, and analytics.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications for this role.
- Prepare examples of your work, such as social media campaigns or content pieces, to showcase your skills and creativity.
- Research Public Storage's brand, values, and recent campaigns to demonstrate your understanding of the company and its goals.
ATS Keywords: Social Media Management, Content Creation, Community Management, Performance Analysis, Project Management, Collaboration, Customer Service, Influencer Relations, Brand Compliance, Crisis Management, Visual Design, Storytelling, Writing, Analytics Tools, Trend Monitoring, Engagement Strategies
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, and analytical skills, as well as their ability to work effectively with various teams.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Sprout Social, Hootsuite, Later, Sprinklr)
- Analytics tools (e.g., native analytics, Brandwatch)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in social media management and analytics tools is essential for this role, and candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- OneTeam: We work together, supporting and respecting each other.
- Customer Focus: We put our customers first in all that we do.
- Integrity: We act with honesty and fairness in all our interactions.
- Accountability: We take responsibility for our actions and their outcomes.
Work Style:
- Collaborative: This role requires working closely with various teams to develop and execute social media strategies.
- Data-driven: Candidates should be comfortable using data to inform decision-making and measure performance.
- Adaptable: The social media landscape is constantly evolving, and this role requires the ability to adapt and pivot as needed.
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable using data to inform your decisions and measure your performance?
- Can you adapt to changes in the social media landscape and pivot your strategies as needed?
ASSUMPTION: Candidates who align with Public Storage's values and work style will be the best fit for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously.
- Keeping up with the fast-paced and ever-changing social media landscape.
- Balancing the need for creativity and innovation with brand guidelines and compliance.
- Working flexible hours to respond to real-time events and maintain a strong social media presence.
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on social media management and strategy.
- This role requires a strong understanding of the self-storage industry and its target audience.
- Career progression in this role may lead to senior-level positions within the Marketing department or related fields.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, and candidates should be prepared to demonstrate their expertise in social media management and their understanding of the self-storage industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new storage facility opening.
- Analyzing social media performance data to identify trends and optimize content strategy.
- Collaborating with the Customer Service team to create engaging, on-brand content that addresses customer inquiries and concerns.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, and candidates should be prepared to discuss their relevant experience and achievements in these areas.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does this role contribute to the overall marketing strategy and goals for Public Storage?
- What opportunities are there for professional development and growth within this role and the company?
- How does Public Storage approach and manage crises or negative feedback on social media platforms?
- What is the expected workload and time commitment for this role, particularly in terms of managing multiple campaigns and platforms?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the industry, as well as their ability to think critically and strategically about the position's responsibilities and requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your work, such as social media campaigns or content pieces, to showcase your skills and creativity.
- Research Public Storage's brand, values, and recent campaigns to demonstrate your understanding of the company and its goals.
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
