Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: GoHenry

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (Office & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a multi-platform social media strategy to grow reach, engagement, and brand love.
• Creating and managing a content calendar that sparks meaningful conversations with parents and nurtures our online community.
• Independently producing engaging static and motion content to support always-on and campaign content.
• Collaborating with internal creative teams and external influencers to bring the GoHenry story to life.
• Driving brand trust by showcasing customer reviews, awards, and media coverage on social channels.

ASSUMPTION: This role requires a strong understanding of platform best practices, content creation skills, and familiarity with social analytics tools.

📋 Key Responsibilities

✅ Lead the social media strategy, developing and executing a multi-platform approach to grow reach, engagement, and brand love across Meta, Instagram, TikTok, LinkedIn, YouTube, and beyond.

✅ Drive community engagement by creating and managing a content calendar that sparks meaningful conversations with parents and nurtures our online community.

✅ Be a content creator, independently producing engaging static and motion content to support always-on and campaign content.

✅ Collaborate with the internal creative team to plan and deliver a steady stream of branded content, including static assets, video, and UGC, that brings the GoHenry story to life.

✅ Work cross-functionally with Comms, Integrated Marketing, Product, and Creative teams to amplify brand campaigns, public affairs initiatives, and key messages on social channels.

✅ Develop community management strategies, defining an approach for managing social engagement, including identifying opportunities to proactively connect with customers through comments and conversations.

✅ Manage creators and influencers, building and scaling a UK-focused roster of creators and influencers, managing relationships and budgets for UGC and performance-based partnerships.

✅ Support on creative testing sprints, collaborating with the Integrated Marketing Manager to source creators and brief content across Meta, TikTok, and podcast ads.

✅ Lead ambassador programs, managing ongoing partnerships with high-performing creators to drive sign-ups through affiliate campaigns.

✅ Boost brand trust by showcasing customer reviews, awards, and media coverage on social channels to build credibility and drive awareness.

✅ Own brand activations, taking full ownership of our annual Dream Big brand campaign—from concept to execution.

✅ Support broader marketing plans, working closely with the wider Integrated Marketing team on seasonal campaigns, partnerships, and IP activations.

ASSUMPTION: This role requires strong project management skills, the ability to manage multiple campaigns, deadlines, and cross-functional inputs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience managing multi-platform social media accounts for a consumer-facing brand, with a strong understanding of platform best practices (Meta, Instagram, TikTok, LinkedIn, YouTube)

Required Skills:

• Content creation skills, including graphic design and short-form video editing
• Strong copywriting and editorial skills, with the ability to adapt tone of voice for different platforms and audiences
• Familiarity with content scheduling and social analytics tools such as Sprout Social
• Understanding of performance marketing metrics and paid social
• Experience managing influencer and creator partnerships, including outreach, negotiations, briefs, and performance tracking
• Understanding of community management principles, including moderating comments, handling sensitive topics, and representing brand tone appropriately
• Project management skills, with the ability to manage multiple campaigns, deadlines, and cross-functional inputs

Preferred Skills:

• Experience with creative testing and optimization
• Fluency in additional languages

ASSUMPTION: This role requires a proactive, creative, and organized individual with a strong understanding of social media trends and best practices.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per year (Estimated, based on industry standards for mid-level marketing roles in London)

Benefits:

• Work From Home (Hybrid)
• Birthday Day Off
• 25 Days Annual Leave
• Health Cash Plan or Private Medical
• Death In Service (4x annual salary)
• Physical and Mental Wellbeing support
• Family-Friendly Leave Policies
• Enhanced Maternity Leave (20 weeks full basic pay after 2 years' service, 26 weeks after 3 years' service)
• Paternity Leave (4 weeks full pay after probation)
• Salary Sacrifice Options

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in London. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech, focusing on financial education and empowerment for children and families

Company Size: Medium (201-500 employees), offering a collaborative and dynamic work environment

Founded: 2012, with a mission to help every kid be smart with money

Company Description:

• GoHenry is a UK-based fintech company created by parents to pioneer financial education
• The company offers a prepaid debit card and app designed for kids, providing them with the tools to master the financial ropes
• GoHenry places the power in the hands of young people, giving them the tools they need to spend, save, earn, and give with the app, while their parents have total peace of mind with built-in controls

Company Specialties:

• Financial Education
• Financial Literacy
• Kids' Debit Card
• Fintech

Company Website: GoHenry

ASSUMPTION: GoHenry is a well-established fintech company with a strong focus on financial education and empowerment for children and families. The company offers a comprehensive benefits package and a dynamic work environment.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: Reports directly to the Head of Integrated Marketing

Work Arrangement: Hybrid (Work from Home, Office, or a mix of both)

Growth Opportunities:

• Potential career progression into senior marketing roles within the company
• Opportunities to work on high-impact campaigns and initiatives
• Chance to make a significant impact on the company's social media presence and brand awareness

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to progress into senior marketing roles within the company.

🌍 Location & Work Environment

Office Type: Hybrid (Office & Remote)

Office Location(s): London, England, United Kingdom

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech industry
• The city offers a wide range of cultural attractions, entertainment options, and culinary experiences
• London has a well-established public transportation system, making it easy to commute to and from the office

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home

ASSUMPTION: London offers a dynamic work environment with a wide range of cultural attractions and entertainment options. The hybrid work arrangement provides flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen
• In-person or virtual interview with the hiring manager
• Final round interview with the Head of Integrated Marketing
• Background check and offer

Key Assessment Areas:

• Social media strategy and planning
• Content creation and storytelling skills
• Community management and engagement
• Collaboration and cross-functional teamwork
• Project management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media management experience and skills
• Include examples of your previous social media campaigns and their outcomes
• Prepare for behavioral interview questions that focus on your problem-solving, creativity, and collaboration skills
• Research GoHenry's brand voice and tone, and demonstrate your understanding of their target audience

ATS Keywords: Social Media Strategy, Content Creation, Community Management, Influencer Marketing, Project Management, Marketing Campaigns, Brand Awareness, Paid Social, Organic Reach, Engagement, Customer Acquisition, Customer Retention

ASSUMPTION: The interview process will focus on assessing the candidate's social media strategy, content creation, and community management skills, as well as their ability to work collaboratively and manage projects effectively.

🛠️ Tools & Technologies

• Social media platforms (Meta, Instagram, TikTok, LinkedIn, YouTube)
• Content creation tools (graphic design, video editing)
• Social analytics tools (Sprout Social)
• Project management tools (Asana, Trello, or similar)
• Collaboration tools (Google Workspace, Microsoft 365)

ASSUMPTION: This role requires proficiency in various social media platforms, content creation tools, and project management software to effectively manage social media campaigns and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Empowering families with financial education
• Creating a positive and inclusive work environment
• Fostering a culture of innovation and continuous learning
• Encouraging open communication and collaboration

Work Style:

• Dynamic and fast-paced, with a focus on results and impact
• Collaborative and cross-functional, with a strong emphasis on teamwork
• Data-driven and analytical, with a focus on continuous improvement
• Flexible and adaptable, with a willingness to take on new challenges and learn

Self-Assessment Questions:

• How do you align with GoHenry's mission to empower families with financial education?
• How comfortable are you working in a dynamic, fast-paced environment with a strong focus on results and impact?
• How do you approach collaboration and cross-functional teamwork, and can you provide an example of a successful project where you worked closely with other departments?

ASSUMPTION: GoHenry values candidates who are passionate about their mission, comfortable working in a dynamic environment, and skilled in collaboration and cross-functional teamwork.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Balancing organic and paid social media strategies to maximize reach and engagement
• Keeping up with the latest social media trends and algorithm changes
• Managing influencer and creator partnerships effectively, within budget constraints
• Working in a fast-paced, dynamic environment with tight deadlines and multiple stakeholders

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple tasks and deadlines, and a deep understanding of social media trends and best practices.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on financial education and empowerment for children and families, rather than traditional consumer products or services
• GoHenry's social media strategy should prioritize educational content and community engagement, rather than purely commercial promotion
• Career progression in this role may involve transitioning into senior marketing roles within the company, rather than moving into a different industry or function

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a strong focus on financial education and empowerment for children and families.

📝 Sample Projects

• Developing and executing a social media campaign to promote GoHenry's annual Dream Big brand activation, including concept development, content creation, and influencer partnerships
• Creating a series of educational videos and infographics to teach children and parents about money management, budgeting, and saving
• Managing a UGC creator roster and developing a content strategy to showcase customer reviews, awards, and media coverage on GoHenry's social media channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Social Media Manager may undertake, from campaign development and execution to content creation and community management.

❓ Key Questions to Ask During Interview

• How does GoHenry measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important for this role?
• Can you describe the team structure and reporting lines for the Social Media Manager, and how does this role collaborate with other departments, such as Comms, Integrated Marketing, and Product?
• How does GoHenry approach brand voice and tone, and how can I ensure my content aligns with the company's guidelines?
• What opportunities are there for professional development and growth within the Social Media Manager role, and how does GoHenry support its employees' career progression?
• How does GoHenry foster a positive and inclusive work environment, and what initiatives are in place to promote diversity, equity, and inclusion?

ASSUMPTION: Asking these questions will help you better understand the role's expectations, team dynamics, and company culture, allowing you to make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant social media management experience and skills
• Prepare examples of your previous social media campaigns and their outcomes
• Research GoHenry's brand voice and tone, and demonstrate your understanding of their target audience
• Prepare for behavioral interview questions that focus on your problem-solving, creativity, and collaboration skills
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.