Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Mina Group

🔹 Location: Las Vegas, NV

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing & PR

🔹 Date Posted: April 18, 2025

🔹 Experience Level: Mid-Level

🔹 Remote Status: Hybrid (Las Vegas-based with light to moderate travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies to enhance brand awareness and engagement
• Managing social media calendars and analyzing performance metrics
• Collaborating with cross-functional teams to create engaging content
• Building and maintaining relationships with stakeholders
• Staying updated with social media trends and industry best practices

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and a deep understanding of social media platforms and trends.

📋 Key Responsibilities

✅ Coordinate with the Digital Marketing Director to develop, execute, and evaluate social media activities

✅ Assist in social media creative and paid media efforts using agencies and internal team members

✅ Manage brand voice and digital marketing efforts for restaurants, including copywriting, imagery selection, and promotional outreach on owned channels

✅ Execute social media productions and photoshoots, including strategy and placement selection

✅ Oversee digital image libraries and update them regularly

✅ Assist with marketing events and creative needs for digital and print collateral

✅ Provide support for the design, development, and implementation of brand-led projects

✅ Utilize research insights, performance metrics, and other data to track and optimize media campaigns

✅ Deliver regular reports on key social media metrics to internal teams and stakeholders

✅ Research cultural trends and emerging technologies that can be owned or amplified by the brand

✅ Create, implement, and maintain social media brand standards and guidelines for all platforms

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical reporting to optimize social media performance.

🎯 Required Qualifications

Education: Bachelor's degree in Business Administration, Marketing, Communications, Advertising, or a similar emphasis

Experience: 4+ years of experience leveraging social media and digital marketing

Required Skills:

• Deep understanding of social media platforms and trends
• Demonstrated skills in graphic design and content production
• Strong project management skills
• Exemplary verbal, written, and interpersonal skills

Preferred Skills:

• Experience in luxury hospitality or retail industry

ASSUMPTION: Candidates should have a proven track record in social media management, with a strong portfolio showcasing their creative and analytical skills.

💰 Compensation & Benefits

Salary Range: $75,000 - $85,000 per year

Benefits:

• Medical/Dental and Vision Coverage through United Healthcare
• Flexible Spending Account
• Paid Vacation
• 50% discount in Mina Group owned properties

Working Hours: Full-time, hybrid work arrangement with light to moderate travel

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level social media manager role in the hospitality industry in Las Vegas.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, with a focus on fine dining and luxury experiences

Company Size: 1,001-5,000 employees, with a decentralized management structure that allows for autonomy and creativity

Founded: 2002, with a history of growth and expansion across the United States and Dubai

Company Description:

• Led by James Beard Award-winning chef Michael Mina, Mina Group specializes in creating and operating innovative full-service and virtual concepts
• The company manages over 40 virtual brands and brick-and-mortar outlets across the U.S. and Dubai
• Mina Group is known for its commitment to exceptional service, innovative cuisine, and a culture of leadership development

Company Specialties:

• Hospitality Management
• Fine Dining
• Global Cuisine
• Leader Development

Company Website: https://theminagroup.com

ASSUMPTION: Mina Group's size and decentralized structure offer opportunities for growth and career advancement within the hospitality industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth into senior roles within the marketing department or broader hospitality management

Reporting Structure: Reports directly to the Vice President of Marketing, with close collaboration with the Senior Director of Digital Marketing

Work Arrangement: Hybrid, with a mix of on-site work in Las Vegas and light to moderate travel to other Mina Group locations

Growth Opportunities:

• Progression into senior marketing roles within Mina Group or its affiliate companies
• Expansion into hospitality management or other related fields within the company
• Potential to work on high-profile events and projects, gaining valuable experience and exposure

ASSUMPTION: This role offers a clear path for career growth within the hospitality industry, with opportunities to work on high-profile projects and events.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of on-site work in Las Vegas and remote work options

Office Location(s): 244 California St, San Francisco, CA, US (corporate headquarters); Las Vegas, NV (primary location for this role)

Geographic Context:

• Las Vegas is a major tourist destination, with a diverse and dynamic cultural scene
• The city offers a mix of urban and suburban living options, with a relatively low cost of living compared to other major U.S. cities
• Las Vegas is home to a thriving hospitality industry, with numerous opportunities for career growth and development

Work Schedule: Full-time, with a hybrid work arrangement that allows for flexibility and a healthy work-life balance

ASSUMPTION: Las Vegas offers a unique blend of urban and suburban living, with a vibrant cultural scene and a thriving hospitality industry that provides ample opportunities for career growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Creativity and strategic thinking in social media content development
• Analytical skills and data-driven decision-making in campaign optimization
• Communication and interpersonal skills in stakeholder management
• Adaptability and flexibility in a fast-paced, dynamic work environment

Application Tips:

• Tailor your resume and cover letter to highlight your social media and digital marketing experience and skills
• Include specific examples of your work, such as successful social media campaigns or content you've created
• Prepare questions that demonstrate your understanding of Mina Group's brand and values, as well as your enthusiasm for the role
• Be ready to discuss your approach to social media trends and industry best practices

ATS Keywords: Social Media, Digital Marketing, Content Creation, Graphic Design, Project Management, Stakeholder Management, Hospitality Industry, Luxury Brand, Brand Awareness, Engagement, Metrics, Analytics

ASSUMPTION: Mina Group's hiring process is designed to assess candidates' creativity, analytical skills, and cultural fit, with a focus on their social media and digital marketing experience and skills.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, Twitter, etc.)
• Graphic design tools (Canva, Adobe Creative Suite, etc.)
• Project management tools (Asana, Trello, etc.)
• Analytics tools (Google Analytics, Sprout Social, Hootsuite Insights, etc.)
• Content creation and scheduling tools (Hootsuite, Buffer, etc.)

ASSUMPTION: This role requires proficiency in various social media platforms, graphic design tools, project management tools, and analytics tools to effectively manage social media campaigns and optimize performance.

👔 Cultural Fit Considerations

Company Values:

• Empathy: Mina Group prioritizes the needs and well-being of its employees, guests, and partners
• Adaptability: The company embraces change and encourages employees to be flexible and resourceful in the face of new challenges
• Selflessness: Mina Group fosters a culture of collaboration and teamwork, with a focus on collective success over individual achievement

Work Style:

• Creative and innovative, with a focus on pushing boundaries and challenging the status quo
• Data-driven and analytical, with a commitment to continuous improvement and optimization
• Collaborative and team-oriented, with a strong emphasis on communication and stakeholder management

Self-Assessment Questions:

• Do you have a deep understanding of social media platforms and trends, and a passion for staying up-to-date with industry best practices?
• Are you comfortable working in a fast-paced, dynamic environment, and able to adapt quickly to changing priorities and deadlines?
• Do you have strong communication and interpersonal skills, and the ability to build and maintain relationships with stakeholders at all levels?
• Are you a creative ideator, with a track record of developing and executing successful social media campaigns?

ASSUMPTION: Mina Group's culture values empathy, adaptability, and selflessness, with a focus on collaboration, teamwork, and collective success. Candidates should be creative, data-driven, and collaborative, with strong communication and interpersonal skills.

⚠️ Potential Challenges

• The fast-paced nature of social media and digital marketing can be demanding and stressful at times
• Managing multiple social media channels and campaigns simultaneously can be challenging and require strong organizational skills
• Working with a diverse range of stakeholders, including internal teams and external partners, can present unique communication and collaboration challenges
• The hospitality industry is subject to seasonal fluctuations and economic downturns, which can impact workload and job security

ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents unique challenges and demands that require strong organizational skills, adaptability, and resilience.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Coordinator: A Social Media Manager role typically involves more strategic planning, budget management, and team leadership, while a Social Media Coordinator role focuses more on day-to-day content creation, scheduling, and community management
• Hospitality Industry vs. Other Industries: Social Media Manager roles in the hospitality industry may require additional skills in luxury brand management, event planning, and guest relations
• Mid-Level vs. Senior-Level Roles: Mid-level Social Media Manager roles focus on tactical execution and team management, while senior-level roles involve more strategic planning, budget management, and cross-functional collaboration

ASSUMPTION: This role is similar to other mid-level Social Media Manager roles in the hospitality industry, with a focus on tactical execution, team management, and cross-functional collaboration.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new restaurant opening, including content creation, influencer partnerships, and event planning
• Analyzing social media metrics to optimize campaign performance and identify trends and insights
• Managing a team of social media coordinators to create and schedule engaging content for multiple social media channels
• Collaborating with the marketing department to create and implement brand standards and guidelines for social media platforms

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for a Social Media Manager role within Mina Group, with a focus on creativity, analytics, and team management.

❓ Key Questions to Ask During Interview

• Can you describe the company's social media strategy and how this role fits into that overall plan?
• How does Mina Group support the professional development and growth of its social media team members?
• Can you provide examples of successful social media campaigns that the company has executed in the past, and what made them successful?
• How does Mina Group measure the success of its social media efforts, and what key performance indicators (KPIs) does the company track?
• Can you describe the work environment and company culture, and how they contribute to the success of the social media team?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's social media strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media and digital marketing experience and skills
• Prepare questions that demonstrate your understanding of Mina Group's brand and values, as well as your enthusiasm for the role
• Be ready to discuss your approach to social media trends and industry best practices
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.