Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Orangetheory Fitness - Northern California - #0195

🔹 Location: Concord, California, United States

🔹 Job Type: Full-Time

🔹 Category: Wellness and Fitness Services

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Flexible work from home options available)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging, on-brand content for social media platforms
• Encouraging and increasing member engagement and reviews
• Collaborating with influencers and running campaigns to build community
• Capturing and showcasing workouts, team, and member stories
• Optimizing content performance using analytics and trends

ASSUMPTION: This role requires a strong understanding of social media platforms and a creative, energetic personality to thrive in a fast-paced environment.

📋 Key Responsibilities

✅ Develop engaging, on-brand content (videos, reels, stories, posts) across social media platforms

✅ Encourage and increase 5-star reviews and social proof with creative strategies

✅ Build engagement through comments, tags, DMs, and community spotlights

✅ Collaborate with influencers and micro-creators to spotlight the studio and expand reach

✅ Run fun campaigns, contests, or challenges to keep the community active and talking

✅ Source and partner with local influencers to promote the studio in exchange for VIP access

✅ Capture, edit, and showcase workouts, team, and culture – spotlight members, coach highlights, milestones, testimonials, and transformations

✅ Work closely with marketing vendors and internal team to align content with studio promotions and campaigns

✅ Collaborate with leadership team and external marketing vendors to ensure consistent brand voice and conversion tracking

✅ Use trends, analytics, and insights to optimize content performance and grow followers

ASSUMPTION: This role requires strong organizational skills, deadline management, and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience creating social content, preferably in fitness or lifestyle

Required Skills:

• Strong understanding of social platforms and what performs well on each
• Ability to create reels, short-form videos, graphics, and clever captions
• Creative and energetic vibe with the ability to shoot/edit on the go
• Confidence reaching out to influencers and negotiating win-win partnerships
• Understanding of review generation tactics
• Passion for wellness, fitness, and Orangetheory’s mission

Preferred Skills:

• Fluency in Spanish
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

ASSUMPTION: Strong communication skills, both written and verbal, are essential for this role, as well as the ability to work in a fast-paced environment and manage multiple projects simultaneously.

💰 Compensation & Benefits

Salary Range: $45,000 - $55,000 per year (Based on industry standards for a Social Media Manager with 2-5 years of experience in the Wellness and Fitness industry in the Concord, CA area)

Benefits:

• Free Gym Membership (family discounts too)
• Health Benefits including Dental and Vision
• Flexible hours, 2-4 classes at a shift
• OTF education and Uniform provided
• Fun staff events and team building
• Flexible work from home options

Working Hours: Full-time, with flexible hours and the ability to work from home

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Orangetheory Fitness operates in the wellness and fitness services industry, focusing on group training, interval training, and heart-rate monitored workouts.

Company Size: Orangetheory Fitness has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Orangetheory Fitness was founded in 2010, with its headquarters in Boca Raton, FL.

Company Description:

• Orangetheory Fitness offers a fun and immersive group workout experience that combines strength and cardio to build muscle, boost metabolism, and deliver lasting results.
• The company fosters a supportive community for individuals of all fitness levels, with dedicated teams committed to guiding members on their fitness journey.
• Orangetheory Fitness uses cutting-edge technology to track both in-the-moment and long-term progress, helping members discover more about themselves as they work toward their goals.

Company Specialties:

• Group Training
• Interval Training
• Heart-rate Monitored Training

Company Website: http://www.orangetheoryfitness.com

ASSUMPTION: Orangetheory Fitness is a well-established company with a strong brand presence and a commitment to helping members achieve their fitness goals.

📊 Role Analysis

Career Level: This role is suitable for a mid-level professional with 2-5 years of experience in social media management or a related field.

Reporting Structure: The Social Media Manager will report directly to the Marketing Manager and work closely with the studio leadership team and external marketing vendors.

Work Arrangement: This is a hybrid role, with flexible work from home options available. The Social Media Manager will be expected to work on-site for 2-4 classes per shift.

Growth Opportunities:

• As Orangetheory Fitness continues to expand, there may be opportunities for the Social Media Manager to take on additional responsibilities or advance to a senior role within the marketing department.
• The company offers OTF education and training to help employees develop their skills and advance their careers.

ASSUMPTION: The Social Media Manager will have the opportunity to grow within the company as Orangetheory Fitness continues to expand and evolve.

🌍 Location & Work Environment

Office Type: The Social Media Manager will work in a hybrid environment, with a combination of on-site and remote work.

Office Location(s): Concord, California

Geographic Context:

• Concord is located in the San Francisco Bay Area, offering a mix of urban and suburban living.
• The city has a diverse population and a strong sense of community, with numerous parks, trails, and outdoor recreation opportunities.
• Concord is conveniently located near major highways and public transportation, making it easy to commute to work.

Work Schedule: The Social Media Manager will work full-time, with flexible hours and the ability to work from home. The role may require occasional evening and weekend work to capture content and engage with members.

ASSUMPTION: The hybrid work environment and flexible scheduling options will allow the Social Media Manager to maintain a healthy work-life balance while still meeting the needs of the business.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link.
• If selected, participate in a phone or video screening with the hiring manager.
• Complete a skills assessment or case study to demonstrate your social media management skills.
• Participate in an in-person or virtual interview with the studio leadership team.

Key Assessment Areas:

• Creativity and innovation in content creation
• Understanding of social media platforms and trends
• Ability to work independently and in a team environment
• Communication and interpersonal skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and relevant skills.
• Include examples of your previous social media campaigns and their results.
• Demonstrate your passion for wellness, fitness, and Orangetheory’s mission in your application materials.
• Prepare questions to ask the interviewer about the company culture, team dynamics, and growth opportunities.

ATS Keywords: Social Media Management, Content Creation, Video Editing, Graphic Design, Influencer Collaboration, Community Engagement, Campaign Management, Analytics, Review Generation, Storytelling, Organizational Skills, Deadline Management, Creativity, Negotiation, Fitness Knowledge, Wellness Passion

ASSUMPTION: The application process for this role may involve multiple stages and assessments to ensure the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, Twitter, TikTok, etc.)
• Video editing software (e.g., Adobe Premiere Pro, iMovie, etc.)
• Graphic design tools (e.g., Canva, Adobe Creative Suite, etc.)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social, etc.)
• Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights, etc.)

ASSUMPTION: The Social Media Manager will be expected to be proficient in using social media platforms and relevant tools to create and optimize content.

👔 Cultural Fit Considerations

Company Values:

• Passion
• Energy
• Community
• Results
• Fun

Work Style:

• Collaborative
• Fast-paced
• Creative
• Results-driven
• Adaptable

Self-Assessment Questions:

• Do you thrive in a fast-paced, creative environment?
• Are you passionate about wellness, fitness, and helping others achieve their goals?
• Do you enjoy working collaboratively with a team to achieve results?
• Are you comfortable working independently and managing multiple projects simultaneously?

ASSUMPTION: The ideal candidate for this role will be a creative, energetic, and results-driven individual who is passionate about wellness, fitness, and Orangetheory’s mission.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation deadlines
• Adapting to changes in social media trends and algorithms
• Balancing on-site and remote work responsibilities
• Maintaining a healthy work-life balance in a fast-paced environment

ASSUMPTION: The Social Media Manager will need to be adaptable, organized, and able to manage multiple projects simultaneously to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on social media content creation and engagement.
• Orangetheory Fitness is a well-established company with a strong brand presence, offering opportunities for growth and collaboration within the marketing department.
• This role may provide opportunities for advancement within the company as Orangetheory Fitness continues to expand and evolve.

ASSUMPTION: This role is unique in its focus on social media content creation and engagement within the wellness and fitness industry.

📝 Sample Projects

• Creating a social media campaign to promote a new studio opening, including video content, graphics, and captions
• Developing a strategy to increase member engagement and reviews, including in-studio signage, email/social CTAs, and community spotlights
• Collaborating with local influencers to promote the studio and expand reach, including negotiating win-win partnerships and capturing content

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities the Social Media Manager may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does the studio leadership team support the growth and development of the social media team?
• What opportunities are there for collaboration with other departments within the company?
• How does Orangetheory Fitness measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important?
• What is the company culture like, and how does it support a healthy work-life balance?

ASSUMPTION: These questions are intended to help the candidate better understand the role, the company, and the team dynamics, as well as to demonstrate the candidate’s interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media management experience and relevant skills
• Prepare examples of your previous social media campaigns and their results
• Demonstrate your passion for wellness, fitness, and Orangetheory’s mission in your application materials
• Prepare questions to ask the interviewer about the company culture, team dynamics, and growth opportunities
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.