Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Happy Koala LLC

🔹 Location: Paris, Ile-de-France, France (Remote)

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and managing organic social media strategy
• Creating and producing high-performing content for multiple platforms
• Monitoring channel performance and reporting on KPIs
• Collaborating with influencers and other creators
• Working in a fast-paced, dynamic environment

ASSUMPTION: This role requires strong communication skills, creativity, and the ability to thrive in a fast-paced environment. Experience in B2C marketing and the wellness industry is preferred.

📋 Key Responsibilities

✅ Develop and manage the organic social media strategy aligned with brand tone, content pillars, and marketing goals.

✅ Plan and maintain the content calendar across platforms (e.g., Instagram, TikTok, LinkedIn, YouTube, Facebook, X).

✅ Create and produce high-performing posts—static, video, stories, lives, carousels.

✅ Source and integrate UGC, testimonials, and influencer content into the feed.

✅ Monitor comments, DMs, and brand mentions in a timely and brand-consistent manner.

✅ Track channel performance and report on KPIs: engagement rate, reach, growth, saves, shares, and sentiment.

✅ Identify trends, conversations, and opportunities to keep the brand relevant.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: Proven experience (2-5 years) managing and creating content for social media platforms, preferably with B2C e-commerce brands.

Required Skills:

• Proven experience in social media management
• Strong understanding of audience engagement and content planning
• Ability to thrive in a fast-paced environment and manage multiple priorities
• Solid visual and written communication skills
• Self-motivated, deadline-driven, and full of fresh ideas
• Strong ability to manage projects independently and drive them from concept to completion

Preferred Skills:

• Experience in the wellness industry, particularly with supplements
• Being a content creator is a strong plus (not mandatory)

ASSUMPTION: Candidates with a background in B2C marketing and experience working with D2C e-commerce brands will be highly valued.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated, based on industry standards for a mid-level marketing role in Paris)

Benefits:

• Competitive Salary
• Paid Holidays
• Work From Anywhere
• Join A Supportive, Global Team
• Flexible Working Hours
• Exciting & Dynamic Work Environment
• Make A Real Impact

Working Hours: Full-time, flexible hours (EU hours preferred)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Paris. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services. Happy Koala LLC specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements.

Company Size: Small (11-50 employees). This size offers a close-knit team environment with opportunities for growth and impact.

Founded: 2016. Happy Koala LLC has been operating for nearly a decade, providing stability and experience.

Company Description:

• Fast-growing natural food tech business
• Sells products across the United States, Australia, and Europe
• Focuses on helping clients make long-lasting positive health changes

Company Specialties:

• Formulating and producing natural health products
• Marketing and branding in the wellness industry
• E-commerce and digital marketing

Company Website: happymammoth.com

ASSUMPTION: Happy Koala LLC is a well-established company in the wellness industry, offering opportunities for growth and impact in a dynamic environment.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement.

Reporting Structure: This role reports directly to the marketing manager or a similar position.

Work Arrangement: Fully remote, with a preference for candidates available during EU hours (GMT).

Growth Opportunities:

• Potential career progression into senior marketing roles
• Expanding skills and expertise in the wellness industry
• Gaining experience working with a global team and managing multiple priorities

ASSUMPTION: This role offers strong growth opportunities for candidates with the right skills and experience.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location.

Office Location(s): Paris, France (Remote)

Geographic Context:

• Paris is a vibrant, multicultural city with a rich history and numerous attractions
• Ile-de-France region offers a high quality of life and access to various amenities
• France provides a stable political environment and strong social welfare systems

Work Schedule: Full-time, flexible hours with a preference for candidates available during EU hours (GMT).

ASSUMPTION: The remote work environment offers flexibility and a better work-life balance, while the geographic context provides a rich cultural experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final interview with the team or other stakeholders

Key Assessment Areas:

• Social media management skills and experience
• Creativity and content creation abilities
• Communication and collaboration skills
• Project management skills and ability to work independently

Application Tips:

• Highlight relevant experience in social media management and B2C marketing
• Provide examples of successful social media campaigns or projects
• Demonstrate strong communication skills and creativity in your application materials
• Tailor your resume and cover letter to emphasize your fit for this role and company

ATS Keywords: Social Media Management, Content Creation, B2C Marketing, Audience Engagement, Content Planning, Project Management, Collaboration, Visual Communication, Written Communication, Self-Motivation, Deadline-Driven, Fresh Ideas, Wellness Industry Knowledge, E-commerce Experience

ASSUMPTION: The application process will focus on assessing the candidate's social media management skills, creativity, and ability to work independently in a fast-paced environment.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, LinkedIn, YouTube, Facebook, X)
• Content creation tools (e.g., Canva, Adobe Creative Suite, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite, etc.)

ASSUMPTION: The successful candidate will be proficient in using social media platforms, content creation tools, project management tools, and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Passion for wellness and natural health
• Creativity and innovation
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Flexible and adaptable

Self-Assessment Questions:

• Do you share Happy Koala LLC's passion for wellness and natural health?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in collaborative, team-oriented settings?
• Are you results-driven and focused on continuous improvement?
• Are you flexible and adaptable, with a willingness to learn and grow?

ASSUMPTION: Candidates who align with Happy Koala LLC's values and work style will be the best fit for this role and company culture.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working remotely and maintaining productivity without direct supervision
• Keeping up with trends and changes in the social media landscape
• Adapting to a global team with varying time zones and cultural backgrounds

ASSUMPTION: These challenges can be overcome with strong project management skills, self-motivation, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role focuses more on organic social media management than paid advertising
• Happy Koala LLC is a smaller company, offering a more intimate and collaborative work environment compared to larger corporations
• This role offers opportunities for growth and advancement within the marketing department and the wellness industry

ASSUMPTION: Candidates should consider their preferences for organic social media management, company size, and career growth opportunities when comparing this role to similar positions.

📝 Sample Projects

• Developing and executing a social media strategy for a new product launch
• Creating and producing engaging content for multiple platforms to increase brand awareness and reach
• Collaborating with influencers and other creators to expand the brand's audience and engagement
• Monitoring and analyzing channel performance to optimize content and improve KPIs

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support work-life balance for remote employees?
• What are the most significant challenges facing the social media team currently, and how can this role address them?
• How does the company measure the success of its social media campaigns, and what KPIs are most important?
• What opportunities are there for growth and advancement within the marketing department and the company as a whole?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in social media management and B2C marketing
• Provide examples of successful social media campaigns or projects you've worked on
• Demonstrate strong communication skills and creativity in your application materials
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.