📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Glassdoor
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Remote-First (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative social media strategies
- Engaging with the audience and fostering a thriving community
- Optimizing social media efforts to achieve growth goals
- Collaborating with cross-functional teams to create platform-native content
- Analyzing key metrics and presenting insights to continuously improve performance
ASSUMPTION: This role requires a strong understanding of social media trends and best practices, as well as excellent writing and editing skills. The ideal candidate will have a proven track record in developing and executing successful social media strategies.
📋 Key Responsibilities
✅ Develop, manage, and execute creative social media strategies that align with the brand’s goals, product launches, and cultural moments
✅ Own the content calendar, ensuring a compelling mix of storytelling, thought leadership, and community-driven content
✅ Guide concepts to execution in collaboration with talented creatives, designers, writers, and video editors to create content that’s irresistible and platform-native
✅ Track key metrics, present insights, and continuously optimize our social media efforts to achieve growth goals
✅ Foster a thriving community by actively engaging with our audience, responding to comments and messages, and using social listening to understand what matters most to them
✅ Manage paid amplification and collaborate with social media creators to expand our reach
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and analytical skills. The ideal candidate will be comfortable working in a fast-paced environment and able to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum of 5+ years of marketing experience developing social media strategy, creative and audience engagement
Required Skills:
- Proven track record in developing and executing successful social media strategies
- Excellent writing and editing skills
- Strong collaboration and communication skills
- Data and performance-driven approach to social content creation and management
- Passion for building community and fostering meaningful connections
Preferred Skills:
- Experience with social media analytics tools
- Fluency in multiple languages
- Background in content creation or design
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: CAD $85,491 - $106,864 (Targeted to the market 75th percentile for technical roles and the 65th percentile for non-technical roles)
Benefits:
- 100% employer-paid premiums for employee medical, dental, vision, life, short and long-term disability, and select well-being programs, along with 80% employer-paid premiums for all dependents
- Generous paid time-off programs for birthing and non-birthing parents, along with additional company-sponsored leaves
- Wellness programs to support mental, physical, and financial health
- 401(k) plan with a company match up to $5,000 per year
- Annual bonus target of 10% (paid in 6-month intervals)
- Generous Restricted Stock Units (RSU) with additional RSU grant awards for top performers
Working Hours: Full-time (40 hours/week) with flexible hours and a Where-to-Work policy allowing employees to work remotely, from their home, local office (if available), or Indeed Co-Working locations
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Glassdoor operates in the technology, information, and internet industry, focusing on providing a platform for workplace conversations, company reviews, salaries, and job listings
Company Size: Glassdoor is a mid-sized company with 501-1,000 employees, providing a unique blend of small-company impact and large-company resources
Founded: Glassdoor was founded in 2007 and is headquartered in San Francisco, CA
Company Description:
- Glassdoor is a platform that connects professionals anonymously to foster transparent conversations about work and life
- The company offers a range of services, including company reviews, salaries, interview questions, office photos, and job listings
- Glassdoor is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment
Company Specialties:
- Jobs
- Interview Questions
- Company Reviews
- Office Photos
- Salaries
- Recruiting
- Employment Branding
- Benefits
- Talent Acquisition
- Talent Solutions
Company Website: Glassdoor
ASSUMPTION: Glassdoor's mission and values are centered around transparency, authenticity, and helping people find jobs and companies they love.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a minimum of 5+ years of marketing experience in social media strategy and audience engagement
Reporting Structure: The Social Media Manager will report directly to the Director of Marketing or a similar role
Work Arrangement: This role is remote-first, allowing employees to work remotely, from their home, local office (if available), or Indeed Co-Working locations
Growth Opportunities:
- As Glassdoor continues to grow, there may be opportunities for the Social Media Manager to take on additional responsibilities or move into a leadership role
- The company offers significant resources and endless opportunities for growth
- Glassdoor is small enough for employees to see the impact of their contributions while being large enough to offer substantial resources
ASSUMPTION: The ideal candidate for this role will have a growth mindset and be eager to take on new challenges as the company and their career grow.
🌍 Location & Work Environment
Office Type: Glassdoor has a remote-first policy, with employees authorized to work in their current location and enjoy remote and explore opportunities
Office Location(s): San Francisco, CA (Headquarters)
Geographic Context:
- Toronto, Ontario, Canada, where this role is based, is a multicultural city with a thriving tech industry and a high cost of living
- The city offers a diverse range of neighborhoods, cultural attractions, and recreational opportunities
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: Full-time (40 hours/week) with flexible hours and a Where-to-Work policy allowing employees to work remotely, from their home, local office (if available), or Indeed Co-Working locations
ASSUMPTION: The ideal candidate for this role will be comfortable working in a remote-first environment and able to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director of Marketing or a similar role
- Background check and offer extension
Key Assessment Areas:
- Cultural fit and alignment with Glassdoor's values
- Strategic thinking and creativity in social media strategy
- Excellent writing and editing skills
- Data-driven approach to social content creation and management
- Ability to work collaboratively and manage multiple projects simultaneously
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your social media strategy successes and how you've engaged with audiences
- Be prepared to discuss your approach to data analysis and optimization in social media
- Showcase your understanding of Glassdoor's mission and values, and how you can contribute to the company's success
ATS Keywords: Social Media Strategy, Content Creation, Community Engagement, Data Analysis, Creative Thinking, Collaboration, Communication, Storytelling
ASSUMPTION: The ideal candidate will have a strong portfolio demonstrating their social media strategy successes and a clear understanding of Glassdoor's mission and values.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Social media analytics tools (Hootsuite, Sprout Social, Buffer, etc.)
- Content creation and design tools (Canva, Adobe Creative Suite, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The ideal candidate will have experience with relevant social media platforms, analytics tools, and content creation tools.
👔 Cultural Fit Considerations
Company Values:
- Come as you are
- Grow your career
- Find your people
- Discover flexibility
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Creative and innovative
- Adaptable and resilient
Self-Assessment Questions:
- How do you align with Glassdoor's value of 'Come as you are' and contribute to a diverse and inclusive work environment?
- How do you approach building and fostering meaningful connections with audiences in a remote-first work environment?
- How do you balance creativity and data-driven decision-making in your social media strategy?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Glassdoor, aligning with the company's values and work style.
⚠️ Potential Challenges
- The role requires managing multiple social media platforms and creating content for each platform's unique audience
- Keeping up with the latest social media trends and algorithm changes can be challenging
- The role may require working non-standard hours to engage with audiences in different time zones
- The remote-first work environment may present challenges in building and maintaining relationships with team members
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to manage multiple projects simultaneously.
📈 Similar Roles Comparison
- Social Media Manager vs. Social Media Coordinator: The Social Media Manager role is more senior, requiring a minimum of 5+ years of experience and overseeing the development and execution of social media strategies, while the Social Media Coordinator role focuses on day-to-day content creation and scheduling
- Social Media Manager vs. Digital Marketing Manager: The Social Media Manager role is more specialized, focusing on social media strategy and engagement, while the Digital Marketing Manager role oversees a broader range of digital marketing channels, including SEO, SEM, email marketing, and content marketing
- Career path comparison: The Social Media Manager role can lead to career advancement into senior marketing roles, such as Director of Marketing or Chief Marketing Officer, or into specialized roles, such as Head of Social Media or Social Media Director
ASSUMPTION: The ideal candidate will have a clear understanding of the differences between similar roles and how their skills and experience align with the Social Media Manager role at Glassdoor.
📝 Sample Projects
- Developing and executing a social media strategy for a product launch, including creating engaging content, managing paid amplification, and analyzing key metrics to optimize performance
- Building and fostering a thriving community around a specific brand or campaign, including actively engaging with audiences, responding to comments and messages, and using social listening to understand what matters most to them
- Creating a social media content calendar that balances storytelling, thought leadership, and community-driven content, ensuring a compelling mix that resonates with audiences and drives engagement
ASSUMPTION: The ideal candidate will have experience with relevant social media projects and be able to provide specific examples of their successes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Glassdoor support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Glassdoor measure the success of its social media efforts, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the social media team, and how can this role help address them?
ASSUMPTION: The ideal candidate will be proactive in asking insightful questions to demonstrate their interest in the role and understanding of Glassdoor's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare specific examples of your social media strategy successes and how you've engaged with audiences
- Be ready to discuss your approach to data analysis and optimization in social media
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
