Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: bartaco

🔹 Location: Hybrid (Garden City, NY)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (on-site required)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging and on-brand original social content for bartaco's primary platforms (TikTok, Instagram, Facebook, LinkedIn)
• Strategically increasing organic social channel engagement, following, and brand loyalty
• Analyzing social media data to forecast trends and drive strategic decisions
• Collaborating with cross-functional teams to ensure brand alignment and elevate content
• Managing social media creative briefs, asset requests, and content archives

ASSUMPTION: This role requires a strong understanding of social media trends, creativity, and analytical skills to succeed.

📋 Key Responsibilities

✅ Create engaging and on-brand original social content for use primarily on TikTok, Instagram, Facebook, and LinkedIn

✅ Keep bartaco content fresh and relevant by applying weekly and monthly reporting insights, researching current trends in social media, food, music, and culture

✅ Strategically increase organic social channel engagement, following, and brand loyalty with the bartaco community

✅ Analyze social media data to forecast trends and drive strategic decisions, testing new strategies and trends against clear KPIs and metrics for defining success

✅ Support and connect KPIs and metrics to top-line revenue growth and store traffic

✅ Regularly pitch concepts for new social media series or initiatives that are in line with the latest viral trends, while always keeping the brand voice and parameters in mind

✅ Lead the creation and development of real-time content and coverage of live and in-store events (will involve occasional weekend or evening coverage)

✅ Manage all social creative briefs and asset requests, develop shot lists and mood board social concepts for execution at all campaign photoshoots, and organize and archive all content

✅ Write copy for all social media captions and assist in the management of the editorial calendar

✅ Provide ongoing recommendations on leading influencers and creators that align with bartaco brand values and mission for both content creation and gifting/SWAG strategies

✅ Build and export assets, including interactive formats such as GIFs, slideshows, short videos, etc.

✅ Monitor competitor (and industry leaders) content to apply best practices, develop new ideas, and improve the overall social media content strategy

✅ Track, learn, optimize, analyze, and distribute reports on social media performance to the internal team and regularly make recommendations, updates, and strategic improvements/recommendations based on findings

ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with cross-functional teams and stakeholders.

🎯 Required Qualifications

Education: BA/BS/BFA in Marketing, Communications, or a related field

Experience: 5-7 years of experience working in a creative environment creating content for digital platforms

Required Skills:

• Proven experience in social media management and content creation
• Strong analytical skills and data-driven mindset
• Excellent communication and storytelling abilities
• Proficiency in Adobe CS Suite, Figma, Later, Premier Pro, and Excel
• On-set experience and a portfolio demonstrating beautiful, imaginative, and strategic social content, copy, and campaigns
• Ability to work independently and manage multiple projects simultaneously
• Strong visual eye and a knack for creating and curating conversational, shareable content
• Comfortable being the voice behind the brand and working hand in hand with leaders and team members to make compelling REAL content
• Self-motivated with a desire to achieve results and excel both individually and as a team
• Enthusiasm for social media, marketing, restaurants, and retail
• Willing to travel up to 30% of the time

Preferred Skills:

• Experience managing a brand's social media
• Personal following/influence or experience managing a brand's social media
• Fluency in Spanish

ASSUMPTION: Candidates with experience in the restaurant industry or a related field may have an advantage in understanding the brand and its target audience.

💰 Compensation & Benefits

Salary Range: $105,000 - $115,000 per year

Benefits:

• Competitive benefits package
• Opportunities for growth and advancement within the company
• Fun and collaborative work environment

Working Hours: Full-time, with occasional weekend or evening coverage required for live events

ASSUMPTION: The salary range provided is based on industry standards for a Social Media Manager role with the given experience level and location. Final compensation will be based on several factors, including relevant education, qualifications, experience, skills, performance, and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Restaurants

Company Size: 1,001-5,000 employees

Founded: 2010

Company Description:

• Inspired by a healthy, outdoor lifestyle, bartaco combines fresh, upscale street food with a coastal vibe in a relaxed environment
• Offers specialty cocktails crafted with fresh-squeezed juices, beer out of a bottle, and hand-held foods delivered on metal trays
• Provides an unforgettable experience with its stylish ambience, cocktails, and freshly prepared tacos and “not tacos”

Company Specialties:

• Upscale street food
• Fresh-squeezed drinks
• Coastal vibes

Company Website: bartaco.com

ASSUMPTION: bartaco is known for its unique and elevated take on street food, offering a vibrant and inviting atmosphere for customers.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports to the VP of Marketing

Work Arrangement: Hybrid (on-site required)

Growth Opportunities:

• Potential to advance to a senior-level role within the marketing department
• Opportunities to work on special projects and events
• Chance to collaborate with cross-functional teams and learn from various departments

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Restaurant headquarters (Arlington, VA) with on-site requirements at various locations

Office Location(s): 671 N Glebe Rd, Suite 600, Arlington, VA 22203, US (headquarters); various restaurant locations

Geographic Context:

• Headquarters located in Arlington, VA, with restaurants in multiple states along the East Coast
• Garden City, NY, is one of the restaurant locations
• Access to public transportation and major highways

Work Schedule: Full-time, with occasional weekend or evening coverage required for live events

ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the VP of Marketing

Key Assessment Areas:

• Creativity and innovation in social media content
• Analytical skills and data-driven decision-making
• Communication and storytelling abilities
• Collaboration and teamwork skills

Application Tips:

• Highlight relevant experience and achievements in social media management and content creation
• Include a portfolio showcasing your best work and explaining your thought process behind each piece
• Tailor your resume and cover letter to emphasize your fit for the role and the company's brand
• Prepare questions to ask the interviewer about the company's culture, growth opportunities, and expectations for the role

ATS Keywords: Social Media Management, Content Creation, Analytics, Marketing, Restaurant Industry, Brand Storytelling, Influencer Marketing, Community Engagement

ASSUMPTION: The application process may take several weeks, and follow-ups are encouraged to show your interest in the role.

🛠️ Tools & Technologies

• Adobe CS Suite
• Figma
• Later
• Premier Pro
• Excel
• Social media platforms (TikTok, Instagram, Facebook, LinkedIn)

ASSUMPTION: Proficiency in these tools is required for the role, and candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for food and people
• Creativity and innovation
• Collaboration and teamwork
• Accountability and integrity

Work Style:

• Fast-paced and dynamic
• Creative and innovative
• Collaborative and team-oriented
• Results-driven and data-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about food and people, with a creative and innovative mindset?
• Do you have strong communication and storytelling abilities, with a knack for creating engaging content?
• Are you comfortable working with data and using analytics to inform decision-making?

ASSUMPTION: Candidates who align with bartaco's values and work style will be a strong fit for the company's culture.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation deadlines
• Keeping up with trends and algorithm changes in the social media landscape
• Collaborating with cross-functional teams and stakeholders with varying priorities and timelines
• Occasional weekend or evening coverage for live events

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on social media content creation and community engagement
• Experience in the restaurant industry or a related field may provide a better understanding of the brand and its target audience
• This role offers opportunities for growth and advancement within the marketing department and the company as a whole

ASSUMPTION: Candidates with experience in social media management and content creation for the restaurant industry may find this role particularly appealing.

📝 Sample Projects

• Developing a social media content calendar for a new product launch
• Creating a series of TikTok videos showcasing behind-the-scenes footage of a restaurant's operations
• Analyzing social media data to identify trends and optimize content strategy

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for bartaco?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does bartaco support the growth and development of its employees?
• What are the expectations for this role in the first 30, 60, and 90 days?
• How does bartaco foster a culture of collaboration and innovation within its teams?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your best work in social media management and content creation
• Prepare questions to ask the interviewer about the company's culture, growth opportunities, and expectations for the role
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.