Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: VCA Animal Hospitals

🔹 Location: Los Angeles, CA

🔹 Job Type: Full-time, Hybrid (LA based with 2-3 days in the office per week)

🔹 Category: Marketing & Communications

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing VCA’s national social media strategy
• Collaborating with internal teams and agencies to create compelling content
• Engaging with the community in real-time and monitoring trends
• Scheduling content and analyzing performance metrics

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects efficiently.

📋 Key Responsibilities

✅ Assist Director, Social Communities & Storytelling, with driving social media strategy for VCA

✅ Partner with internal teams, agencies, and Mars Veterinary Health to create and implement innovative social media strategies

✅ Use data-driven insights and cultural trends to guide real-time and long-term content strategies

✅ Lead real-time community engagement, ensuring brand voice consistency while fostering meaningful connections

✅ Collaborate with creative teams to ideate and optimize engaging, platform-native content that drives impact

✅ Use social listening tools to surface trends, audience insights, and opportunities for engagement

✅ Manage the end-to-end content approval process, ensuring alignment with brand and regulatory guidelines

✅ Schedule and publish social content across platforms, optimizing for engagement and reach

✅ Partner with Client Experience team on reputation management

✅ Track and analyze social performance metrics to inform future content and engagement strategies

✅ Share key insights and learnings with internal stakeholders to refine social execution

✅ Assist local marketing teams with social media support

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects, and the capacity to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Communications, Marketing, or Public Relations

Experience: 5 years of social media marketing, social reporting, and/or PR experience

Required Skills:

• Microsoft Office (Word, Excel, PowerPoint, and Outlook)
• Photo editing and/or video editing skills

Preferred Skills:

• Social media marketing experience
• Project management skills
• Strong service mindset with experience in client services or client relationship management
• Proficient writer with the ability to shift between short-form and long-form copywriting

ASSUMPTION: Candidates should have a strong understanding of social media channels and be comfortable using social-native tools.

💰 Compensation & Benefits

Salary Range: $78,000 - $97,000 per year (USD)

Benefits:

• Medical
• Dental
• Vision
• Paid vacation/sick days
• 401(k)
• Generous employee pet discounts

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on the information given in the job listing and is subject to change based on the candidate's qualifications and the company's discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Veterinary Services. VCA Animal Hospitals is a leader in veterinary care, committed to taking care of the future of veterinary medicine.

Company Size: 10,001+ employees. As a large company, VCA offers numerous opportunities for growth and collaboration.

Founded: 1986. VCA has a rich history and extensive experience in the veterinary industry.

Company Description:

• VCA Animal Hospitals is a family of hometown animal hospitals determined to positively impact pets, people, and communities.
• They provide general practice to emergency and specialty care to more than four million pets each year.
• VCA invests in cutting-edge tools, training, and technology to enable associates across their national network of hospitals to lead the industry today and into tomorrow.

Company Specialties:

• Veterinary Medical Services
• Veterinary Diagnostic Laboratories
• Veterinary Digital Imaging
• Veterinary Practice Marketing Solutions

Company Website: VCAcareers.com

ASSUMPTION: VCA Animal Hospitals is a well-established company with a strong reputation in the veterinary industry.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking and tactical execution.

Reporting Structure: This role reports to the Director, Social Communities & Storytelling and collaborates with internal teams, agencies, and Mars Veterinary Health.

Work Arrangement: Hybrid. This role requires spending 2-3 days in the office each week, with the remainder of the time working remotely.

Growth Opportunities:

• Potential to grow into a leadership role within the social media team
• Opportunities to work on high-impact projects and initiatives
• Chance to learn from and collaborate with experienced professionals in the field

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate headquarters. This role is based at VCA's corporate office in Los Angeles, CA.

Office Location(s): 12401 West Olympic Blvd., Los Angeles, CA 90064, US

Geographic Context:

• Los Angeles, CA is a large, diverse city with a vibrant cultural scene and numerous amenities.
• The corporate office is located in the West Olympic Park area, with easy access to public transportation and nearby attractions.
• The cost of living in Los Angeles is relatively high compared to other cities in the United States.

Work Schedule: Full-time, with an expectation of time spent in the office each week (2-3 days).

ASSUMPTION: The work environment at VCA's corporate office is collaborative and dynamic, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the social media team
• Final interview with the director or another senior leader

Key Assessment Areas:

• Social media strategy and execution
• Content creation and storytelling
• Data analysis and reporting
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your social media marketing experience and relevant skills.
• Include specific examples of your social media campaigns and their outcomes.
• Demonstrate your understanding of VCA's mission and values in your application materials.

ATS Keywords: Social Media Strategy, Content Creation, Data Analysis, Community Engagement, Social Listening, Project Management, Collaboration, Writing, Brand Management, Reputation Management, Client Relationship Management, Photo Editing, Video Editing

ASSUMPTION: VCA uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office (Word, Excel, PowerPoint, and Outlook)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Social listening tools (e.g., Brand24, Mention)
• Photo editing and video editing software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Integrity
• Teamwork
• Excellence
• Accountability

Work Style:

• Collaborative
• Innovative
• Data-driven
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you have a passion for social media and a deep understanding of various platforms?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you possess strong communication skills and the ability to collaborate effectively with diverse teams?

ASSUMPTION: Candidates who align with VCA's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to shifting timelines and priorities
• Navigating a large, matrixed organization
• Working in a fast-paced, dynamic environment
• Balancing the need for creativity with the requirement to adhere to brand guidelines

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-oriented mindset.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position places a greater emphasis on data analysis and reporting.
• VCA's focus on veterinary care sets this role apart from social media manager positions in other industries.
• This role offers opportunities for growth and development within the company, similar to other mid-level marketing positions.

ASSUMPTION: Understanding the unique aspects of this role can help candidates tailor their application materials and prepare for the interview process.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new veterinary service or product
• Analyzing social media performance metrics to inform content strategy and improve engagement
• Collaborating with creative teams to develop visually appealing, on-brand content for social media platforms

ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the social media department?
• How does this role contribute to VCA's overall marketing and communications strategy?
• What are the most significant challenges facing the social media team currently, and how can this role help address them?
• What opportunities are there for professional growth and development within this role and the company?
• How does VCA support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help candidates better understand the role and demonstrate their interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://vca.wd1.myworkdayjobs.com/Careers/job/Los-Angeles-CA/Social-Media-Manager_R-206515
• Tailor your resume and cover letter to highlight your social media marketing experience and relevant skills.
• Prepare examples of your social media campaigns and their outcomes to discuss during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.