Social Media Manager (Ads & Basic Graphic Design)

📌 Core Information

🔹 Job Title: Social Media Manager (Ads & Basic Graphic Design)

🔹 Company: Liberty Music PR

🔹 Location: Philippines (Remote)

🔹 Job Type: Part-Time

🔹 Category: Marketing & PR

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and managing social media strategies across multiple platforms
• Running and optimizing paid ad campaigns
• Creating engaging content and basic graphics
• Analyzing performance metrics and adjusting strategies
• Engaging with the audience and responding to comments/messages

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving engagement and growth through social media platforms.

📋 Key Responsibilities

✅ Develop and manage social media strategies across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)

✅ Plan, set up, and optimize paid ad campaigns (Facebook Ads, Instagram Ads, Google Ads)

✅ Create and schedule engaging posts, stories, and reels

✅ Design basic graphics using Canva or Adobe tools to enhance content

✅ Analyze performance metrics and adjust strategies to improve results

✅ Stay updated on social media trends and best practices

✅ Engage with the audience and respond to comments/messages

ASSUMPTION: This role requires strong organizational skills and the ability to work independently, with a focus on delivering high-quality content and driving engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience in social media management and ads management (Facebook Business Manager is a plus)

Required Skills:

• Basic design skills (Canva or Adobe Photoshop/Illustrator)
• Strong copywriting and content creation abilities
• Analytical mindset with knowledge of social media insights and reporting
• Organized, creative, and able to work independently

Preferred Skills:

• Experience with social media management tools (Hootsuite, Buffer, etc.)
• Knowledge of SEO best practices

ASSUMPTION: Candidates should have a strong portfolio showcasing their design skills and previous social media campaigns they've managed.

💰 Compensation & Benefits

Salary Range: £40 per campaign, with monthly income based on the number of campaigns managed. The more campaigns you take on, the more you earn.

Benefits:

• Professional development resources
• Opportunities to expand skills

Working Hours: Flexible, part-time, remote work schedule

ASSUMPTION: The salary range is based on a performance-based earning structure, with the potential for higher income based on the number of campaigns managed.

📌 Applicant Insights

🔍 Company Context

Industry: Music PR and Marketing

Company Size: 51-200 employees

Founded: 2016

Company Description:

• Liberty Music PR is an independent digital publicity company offering press, playlisting, TikTok, radio, and YouTube services.
• They deliver bespoke and creative online campaigns with a reputation for close consultation with the artist and management at every stage.
• Their passion lies in promoting artists and their music, giving them the recognition they deserve.

Company Specialties:

• Public Relations
• Music publicity
• Social media
• Influencer marketing
• Playlist pitching
• Brands
• TikTok
• Artist development

Company Website: http://www.libertymusicpr.com

ASSUMPTION: Liberty Music PR focuses on providing personalized and creative marketing solutions for musicians and artists.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the management team at Liberty Music PR.

Work Arrangement: Fully remote, with a flexible, part-time work schedule.

Growth Opportunities:

• Potential to take on more campaigns and increase income
• Opportunities to expand skills through professional development resources
• Possibility to grow within the company as it expands

ASSUMPTION: This role offers the opportunity for professional growth and increased income based on performance.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Mocatta House, Brighton, Please Select... BN1 4DU, GB; Mappin House, Oxford St, Fitzrovia, London, London, London W1W 8HF, GB

Geographic Context:

• The Philippines has a vibrant music scene and a growing digital market.
• The remote work arrangement allows for a flexible work-life balance.
• The company's headquarters are based in the UK, with offices in Brighton and London.

Work Schedule: Flexible, part-time hours with a focus on delivering high-quality work and meeting campaign deadlines.

ASSUMPTION: The remote work arrangement allows for a flexible schedule, with the expectation that work will be completed during standard business hours in the Philippines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video call screening
• In-depth interview with the management team
• Background check and reference verification

Key Assessment Areas:

• Social media management skills
• Ad management experience
• Graphic design abilities
• Analytical mindset and problem-solving skills
• Communication and interpersonal skills

Application Tips:

• Highlight relevant experience and achievements in social media management and ads management.
• Include a portfolio showcasing your design skills and previous social media campaigns.
• Tailor your resume and cover letter to emphasize your fit for this role and the company's mission.

ATS Keywords: Social Media Management, Ads Management, Graphic Design, Content Creation, Copywriting, Analytical Skills, Audience Engagement, Performance Analysis, Facebook Ads, Instagram Ads, Google Ads, Canva, Adobe Photoshop, Adobe Illustrator

ASSUMPTION: The application process may vary, but typically involves an online application submission, followed by phone or video call screening, and an in-depth interview with the management team.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)
• Ad management tools (Facebook Business Manager, Google Ads Manager, etc.)
• Graphic design tools (Canva, Adobe Photoshop, Adobe Illustrator, etc.)
• Social media management tools (Hootsuite, Buffer, etc.) (optional)

ASSUMPTION: Candidates should be comfortable using social media platforms, ad management tools, and basic graphic design tools. Familiarity with social media management tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Passion for music and artists
• Creativity and innovation
• Close consultation with clients
• Professional development and growth

Work Style:

• Independent and self-motivated
• Organized and detail-oriented
• Creative and strategic thinking
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a genuine passion for music and artists?
• Are you comfortable working independently and managing your own time?
• Do you have strong creative and strategic thinking skills?
• Are you able to communicate effectively with clients and team members?

ASSUMPTION: Liberty Music PR values candidates who are passionate about music, creative, and able to work independently, with a strong focus on client consultation and professional development.

⚠️ Potential Challenges

• Managing multiple social media platforms and ad campaigns simultaneously
• Keeping up with the latest social media trends and best practices
• Balancing creative and analytical aspects of the role
• Working remotely and maintaining a consistent work-life balance

ASSUMPTION: This role may present challenges in managing multiple platforms and campaigns, staying up-to-date with trends, and balancing creative and analytical aspects. However, these challenges can be overcome with strong organizational skills and a passion for the work.

📈 Similar Roles Comparison

• This role differs from other social media manager positions in its focus on ads management and basic graphic design, as well as its performance-based earning structure.
• In the music PR and marketing industry, this role is unique in its combination of creative and analytical skills, with a focus on driving engagement and growth through social media platforms.
• Career paths for this role may include progression to senior social media manager, marketing manager, or even a role within the company's management team.

ASSUMPTION: This role is unique in its combination of creative and analytical skills, with a focus on driving engagement and growth through social media platforms. Career paths may include progression to senior social media manager, marketing manager, or a role within the company's management team.

📝 Sample Projects

• Managing a social media campaign for an upcoming album release, including creating engaging content, running ads, and analyzing performance metrics
• Designing graphics for a music video promotion, using Canva or Adobe tools to create eye-catching visuals
• Curating a playlist for a client's Spotify profile, showcasing their music and increasing their visibility on the platform

ASSUMPTION: Sample projects for this role may include managing social media campaigns, designing graphics, and curating playlists, with a focus on driving engagement and growth for clients.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does the company support the professional development of its employees?
• What are the most challenging aspects of working remotely for this role?
• How does the company measure the success of social media campaigns?
• What opportunities are there for growth and advancement within the company?

ASSUMPTION: Key questions to ask during the interview may include inquiries about priorities, professional development, remote work challenges, campaign success metrics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your design skills and previous social media campaigns
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.