Social Media Manager (Ads & Basic Graphic Design)

📌 Core Information

🔹 Job Title: Social Media Manager (Ads & Basic Graphic Design)

🔹 Company: Liberty Music PR

🔹 Location: Philippines (Remote)

🔹 Job Type: Part-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing social media strategies across multiple platforms
• Running and optimizing paid ad campaigns
• Creating engaging content and designing basic graphics
• Analyzing performance metrics and adjusting strategies
• Engaging with the audience and responding to comments/messages

ASSUMPTION: This role requires a strong understanding of social media platforms, ads management, and basic graphic design skills. The ideal candidate will be organized, creative, and able to work independently.

📋 Key Responsibilities

✅ Develop and manage social media strategies across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)

✅ Plan, set up, and optimize paid ad campaigns (Facebook Ads, Instagram Ads, Google Ads)

✅ Create and schedule engaging posts, stories, and reels

✅ Design basic graphics using Canva or Adobe tools to enhance content

✅ Analyze performance metrics and adjust strategies to improve results

✅ Stay updated on social media trends and best practices

✅ Engage with the audience and respond to comments/messages

ASSUMPTION: The role requires a proactive approach to staying informed about industry trends and a data-driven mindset to optimize campaigns and content.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: Proven experience in social media management and ads management (Facebook Business Manager is a plus)

Required Skills:

• Basic design skills (Canva or Adobe Photoshop/Illustrator)
• Strong copywriting and content creation abilities
• Analytical mindset with knowledge of social media insights and reporting
• Organized, creative, and able to work independently

Preferred Skills:

• Experience with specific social media platforms (e.g., TikTok, LinkedIn)
• Familiarity with social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Candidates with experience in the music industry or related fields may have an advantage in understanding the target audience and content trends.

💰 Compensation & Benefits

Salary Range: £40 per campaign, with monthly income based on the number of campaigns taken on. The more campaigns managed, the more income earned.

Benefits:

• Professional development resources
• Opportunities to expand skills

Working Hours: Flexible, part-time, remote work schedule

ASSUMPTION: The compensation structure is performance-based, allowing candidates to control their workload and income.

📌 Applicant Insights

🔍 Company Context

Industry: Music publicity and artist development

Company Size: 51-200 employees (Small to Medium-sized company)

Founded: 2016

Company Description:

• Liberty Music PR is an independent digital publicity company offering press, playlisting, TikTok, radio, and YouTube services.
• They deliver bespoke and creative online campaigns, working with artists from various stages of their careers.
• The company is uniquely placed to work with artists and brands, drawing on positive relationships with key people across the music media.

Company Specialties:

• Public Relations
• Music publicity
• Social media
• Influencer marketing
• Playlist pitching
• Brand partnerships
• TikTok management
• Artist development

Company Website: http://www.libertymusicpr.com

ASSUMPTION: Liberty Music PR's focus on artist development and close consultation with clients sets them apart in the music publicity industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role may report directly to the company founder or a senior manager.

Work Arrangement: Remote, with a flexible, part-time schedule.

Growth Opportunities:

• Expanding skills in social media management, ads management, and graphic design
• Potential to take on more campaigns and increase income
• Opportunities to work with a diverse range of artists and brands

ASSUMPTION: This role offers growth potential through increased campaign management and skill development.

🌍 Location & Work Environment

Office Type: Remote (Telecommute)

Office Location(s): Mocatta House, Brighton, BN1 4DU, GB; Mappin House, Oxford St, Fitzrovia, London, W1W 8HF, GB

Geographic Context:

• The Philippines has a thriving music industry, with a strong presence on social media platforms.
• The remote work environment allows for flexibility and a better work-life balance.
• The company has offices in Brighton and London, with a strong presence in the UK music industry.

Work Schedule: Flexible, part-time hours with a focus on campaign management and content creation.

ASSUMPTION: The remote work environment may require self-motivation and strong communication skills to collaborate effectively with the team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Skills assessment (e.g., social media management, graphic design)
• Final interview with the hiring manager

Key Assessment Areas:

• Social media strategy development
• Ad campaign management and optimization
• Graphic design skills
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience in social media management and ads management
• Include examples of successful social media campaigns and graphic design work
• Tailor your resume and cover letter to emphasize skills and experience relevant to this role
• Prepare questions about the company, team, and growth opportunities

ATS Keywords: Social Media Management, Ads Management, Graphic Design, Content Creation, Copywriting, Analytical Skills, Audience Engagement, Performance Analysis

ASSUMPTION: The application process may involve assessments or tests to evaluate skills in social media management, graphic design, and content creation.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, TikTok, LinkedIn)
• Ad management platforms (Facebook Ads, Instagram Ads, Google Ads)
• Graphic design tools (Canva, Adobe Photoshop, Adobe Illustrator)
• Social media management tools (Hootsuite, Buffer, Sprout Social)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for music and artists
• Close consultation with clients
• Creative and bespoke campaigns
• Positive relationships with key people in the music industry

Work Style:

• Independent and self-motivated
• Creative and innovative
• Data-driven and analytical
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you have a genuine passion for music and artists?
• Are you comfortable working independently and managing your own schedule?
• Do you have strong communication and collaboration skills?
• Are you able to analyze data and make data-driven decisions?

ASSUMPTION: Candidates who align with Liberty Music PR's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and ad campaigns simultaneously
• Keeping up with industry trends and best practices
• Balancing work-life balance in a remote, flexible work environment
• Communicating effectively with a remote team and clients

ASSUMPTION: These challenges can be overcome with strong organization, communication, and time management skills.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Specialist position, but with a focus on ads management and basic graphic design.
• In the music industry, this role may require a deeper understanding of the target audience and content trends.
• Career progression may involve taking on more campaigns, managing a team, or moving into a senior marketing role.

ASSUMPTION: Candidates with experience in the music industry or related fields may find this role more suited to their skills and interests.

📝 Sample Projects

• Developing and implementing a social media strategy for an upcoming album release
• Creating and managing a targeted ad campaign to promote a music video
• Designing graphics for social media posts, stories, and reels to enhance content

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• How does Liberty Music PR support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of social media campaigns and ads management?
• What opportunities are there for collaboration with other teams or departments?
• How does the company foster a positive and inclusive work environment for remote employees?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experience
• Prepare examples of successful social media campaigns and graphic design work
• Follow up with the hiring manager after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.