📌 Core Information
🔹 Job Title: Social Media Manager (all genders)
🔹 Company: zooplus SE
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: July 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (60% in-office, 40% remote)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Social Media Teamlead in creating, planning, and managing zooplus' social media strategy across all channels
- Collaborating with internal teams and external content creators to ideate and produce original content
- Monitoring social media trends and technical developments to maintain zooplus' industry-leading position
- Generating monthly reports on social media performance and tracking KPIs
- Ensuring brand consistency in copy and driving team competence in various social media platforms
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication and analytical skills. The ideal candidate will have experience in social media management or online marketing, with a focus on TikTok/Tiktok Shop.
📋 Key Responsibilities
✅ Supporting the Social Media Teamlead in creating, planning, and managing zooplus' social media strategy across all channels
✅ Working with internal teams and external content creators to ideate and produce original content tailored to each social media platform and campaign objective
✅ Monitoring social media trends and technical developments to maintain zooplus' industry-leading position in online marketing through innovative storytelling and content
✅ Creating engaging social media content that reflects business goals, working closely with Content Marketing, Campaign Management, Vendor Management, and Own Brands teams
✅ Generating monthly reports on social media performance, monitoring KPIs, and tracking brand reputation across all channels
✅ Ensuring brand consistency in copy through tone, voice, and terminology across all countries, while actively steering Own Brand/Supplier bookings
✅ Driving team competence in Meta, YouTube, Pinterest, and TikTok to develop and improve channel strategies
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: University degree in Economics, Marketing, Digital Media, Communications, or related fields
Experience: 2-3 years' experience in Social Media or Online Marketing, including TikTok/Tiktok Shop
Required Skills:
- Strong sense for Social Media Content, Online Storytelling, and analytical skills
- Proven experience creating engaging content for various social media platforms
- Proficient in social media platforms and multi-social posting programs
- Native English speaker, with strong understanding of local culture
- Strong computer skills using Microsoft Office and Adobe Suites
Preferred Skills:
- Experience working in a retail or e-commerce environment
- Fluency in additional languages
ASSUMPTION: While the role requires specific skills and experience, there is also room for candidates with transferable skills from related fields or those looking to transition into social media management.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per year (based on industry standards for a Social Media Manager role in London with 2-5 years of experience)
Benefits:
- 20% discount in the zooplus shop
- Internal and external training opportunities
- Team events
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (60% in-office, 40% remote)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is designed to support employee growth and engagement.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically online pet supplies
Company Size: 1,001-5,000 employees
Founded: 1999
Company Description:
- Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year
- Driven by core values of Care, Courage, Openness, and Simplicity
- Committed to equal opportunity and embracing diversity and inclusion of all team members
Company Specialties:
- Animal and pet supplies
- Retail and e-commerce
- Pet food and accessories
Company Website: careers.zooplus.com
ASSUMPTION: Zooplus is a well-established company in the online pet supplies industry, with a strong focus on customer satisfaction and employee growth.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: Reports directly to the Social Media Teamlead
Work Arrangement: Hybrid (60% in-office, 40% remote), with the option to work from any of zooplus' European offices
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Social Media team
- Opportunities to work on cross-functional projects and collaborate with other departments
- Access to internal and external training programs to develop new skills
ASSUMPTION: This role offers a good balance between creative and analytical work, with opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): London, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving pet industry
- The office is located in the West End, close to public transportation and amenities
- The city offers a wide range of cultural attractions, restaurants, and entertainment options
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (60% in-office, 40% remote)
ASSUMPTION: The London office provides a dynamic and engaging work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Social Media Teamlead and/or other team members
- Final interview with the hiring manager
Key Assessment Areas:
- Social media expertise and knowledge of trends
- Content creation and storytelling skills
- Analytical skills and ability to track KPIs
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include specific examples of your social media content and campaigns
- Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making skills
ATS Keywords: Social Media Management, Content Creation, Campaign Execution, Online Marketing, Analytical Skills, Storytelling, Brand Consistency, KPI Monitoring, Meta, YouTube, Pinterest, TikTok, Microsoft Office, Adobe Suites
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and ability to work effectively within the Social Media team.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite
- Social media platforms (Meta, YouTube, Pinterest, TikTok)
- Multi-social posting programs
ASSUMPTION: The role requires proficiency in Microsoft Office and Adobe Suites, as well as a strong understanding of various social media platforms and multi-social posting programs.
👔 Cultural Fit Considerations
Company Values:
- Care: We prioritize the well-being of our customers, colleagues, and pets
- Courage: We embrace challenges and take calculated risks to drive innovation
- Openness: We foster a culture of transparency, collaboration, and open communication
- Simplicity: We strive for efficiency and simplicity in our processes and decision-making
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you share zooplus' core values and commitment to pet welfare?
- Are you comfortable working in a hybrid environment and collaborating with remote team members?
- Do you thrive in a data-driven and analytical work environment?
ASSUMPTION: Zooplus values candidates who align with their core values and are comfortable working in a collaborative, data-driven environment.
⚠️ Potential Challenges
- Managing multiple social media channels and campaigns simultaneously
- Keeping up with rapidly evolving social media trends and algorithms
- Balancing creative and analytical responsibilities
- Working effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Compared to other Social Media Manager roles, this position places a stronger emphasis on TikTok and Tiktok Shop experience
- Zooplus offers a more comprehensive benefits package, including a 20% discount in their shop and access to internal and external training opportunities
- This role offers opportunities for professional growth and development within the company, with a clear career path for advancement
ASSUMPTION: When comparing this role to similar positions, candidates should consider the unique requirements and benefits offered by zooplus.
📝 Sample Projects
- Developing and executing a TikTok campaign to increase brand awareness and engagement among pet owners
- Creating a monthly social media performance report to track KPIs and identify areas for improvement
- Collaborating with the Content Marketing team to create a series of engaging and informative blog posts about pet care and nutrition
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create engaging content, track KPIs, and collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader Social Media department?
- How does zooplus support the professional development and growth of its employees?
- What are the most challenging aspects of working in the Social Media team, and how do you overcome them?
- How does zooplus approach brand consistency across multiple countries and social media channels?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions are designed to provide insight into the company culture, team dynamics, and the specific challenges and opportunities presented by the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, including specific examples of your social media content and campaigns
- Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making skills
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
