📌 Core Information
🔹 Job Title: Social Media Manager, AMS Activation
🔹 Company: LEGO Group
🔹 Location: Boston Hub
🔹 Job Type: Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving activation plans for global social channels with a focus on Older Kids and Teens
- Collaborating cross-functionally to create high-performing content and seamless brand storytelling
- Leading initiatives to enhance brand authenticity and engagement through influencer partnerships and data-driven strategies
- Monitoring performance and optimizing strategies based on social listening and analytics
- Staying ahead of industry trends and platform updates to continuously elevate the LEGO brand
ASSUMPTION: This role requires a strong understanding of the social media landscape, particularly in North America, LATAM, EMEA, China, Japan, and Asia Pacific.
📋 Key Responsibilities
✅ Drive activation plans against global social channel and content strategies, with a specific focus on Older Kids (inclusive of Teens), partnering with social strategy, creative, and social analytics teams to develop compelling and high-performing social-first content.
✅ Lead consumer and market business growth initiatives against Teens and Older Kids that place the LEGO Group in an authentic position to drive meaningfulness.
✅ Input downstream into market key initiatives to ensure channel and content strategies are being pulled through the line into execution.
✅ Develop and implement strong influencer and creator activation plans for content on LEGO® Social Media Channels, in partnership with the Influencer Marketing team, to improve brand exposure and authenticity with the Teen and Older Kid audience.
✅ Work with the Marketing Performance Measurement team to identify key insights and trends via social listening, monitor performance, and build an on-going optimization strategy rooted in data-driven-decision making.
✅ Collaborate with the Editorial team to ensure executions are seamless across platforms to drive consistent and impactful Brand storytelling moments.
✅ Partner closely with cross-functional teams (such as: Brand Marketing, PR, Events, Ecomm, and Retail Marketing) to ensure seamless integration of social media initiatives against Teens and Older Kids into key moments.
✅ Stay ahead of industry trends, platform updates, and competitive insights to continuously elevate the LEGO Brand within the Social Media space.
ASSUMPTION: This role requires advanced knowledge and the ability to handle multiple priorities in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in social media marketing, preferably in global brands, with a strong understanding of the social media landscape
Required Skills:
- Proven experience in social media marketing for a global brand, with a focus on Older Kids and Teens
- Strong understanding of social media analytics, platform algorithms, and content performance metrics
- Ability to collaborate cross-functionally and align activation plans with social media platform strategies and broader LEGO® Group business goals
- Excellent communication, storytelling, and copywriting skills
- Background in influencer marketing strategy and the integration with organic social media
Preferred Skills:
- Experience within the consumer-packaged goods industry and in verticals such as entertainment, sports, gaming, and fashion
- Fluency in multiple languages
ASSUMPTION: Experience in gaming, athlete, or sports marketing is preferred.
💰 Compensation & Benefits
Salary Range: $100,000 - $151,000 USD per year, based on anticipated responsibilities, market benchmarks, and organizational constraints
Benefits:
- Enhanced paid leave options for family care
- Life and disability insurance
- Access to Headspace App and wellbeing initiatives
- Generous colleague discount
- Bonus scheme
Working Hours: Full-time (40 hours/week), with an average of 3 days per week in the office
ASSUMPTION: The salary range provided is an estimate based on market benchmarks and organizational constraints. The final offer may vary based on the candidate's qualifications and the company's assessment of their fit for the role.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees (Enterprise)
Founded: 1932
Company Description:
- Family-owned company with headquarters in Billund, Denmark
- Regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore
- 7 manufacturing facilities around the world
- Over 31,000 colleagues in various roles, including design, engineering, digital technology, and marketing
- Products sold in over 130 countries worldwide
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer Experiences
- Digital Play Experiences
- Learning-through-Play
- Creativity and Imagination
Company Website: lego.com/en-gb/careers/who-we-are
ASSUMPTION: The LEGO Group is a global leader in the toy industry, with a strong focus on creativity, learning, and play.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports to the AMS Activation Team Lead within the Global Social Media team
Work Arrangement: Hybrid (3 days in office)
Growth Opportunities:
- Potential to grow within the Global Social Media team or explore other marketing roles within the LEGO Group
- Opportunities to work on global campaigns and collaborate with diverse teams
- Chance to develop skills in influencer marketing, content strategy, and data-driven decision making
ASSUMPTION: This role offers opportunities for professional growth and development within a global organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office)
Office Location(s): 1001 Boylston St., Boston, MA
Geographic Context:
- Boston is a major city in the northeastern United States, known for its rich history, culture, and education
- The LEGO Group's Boston office is located in the Back Bay neighborhood, offering easy access to public transportation and amenities
- The city is home to many tech and marketing companies, providing ample networking opportunities
Work Schedule: Full-time (40 hours/week), with an average of 3 days per week in the office
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Global Social Media team lead
- Background check and offer extension
Key Assessment Areas:
- Understanding of the social media landscape and platform algorithms
- Ability to develop and execute influencer marketing strategies
- Data-driven decision making and analytics skills
- Cross-functional collaboration and communication skills
- Alignment with LEGO Group values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of the LEGO Group's mission and values in your application materials
- Prepare examples of your past social media campaigns and their outcomes to discuss during the interview
- Research the LEGO Group's recent social media initiatives and be ready to discuss them
ATS Keywords: Social Media Marketing, Influencer Marketing, Content Strategy, Data-Driven Decision Making, Cross-Functional Collaboration, LEGO Group, Global Brand, Older Kids, Teens
ASSUMPTION: The LEGO Group uses Applicant Tracking Systems (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, TikTok, Twitter)
- Social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
- Influencer marketing platforms (e.g., Grin, BrandSnob, Upfluence)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The LEGO Group provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Caring
- Fun
- Quality
- Responsibility
Work Style:
- Collaborative and cross-functional
- Data-driven and innovative
- Focused on learning and development
- Committed to sustainability and social responsibility
- Supportive of work-life balance
Self-Assessment Questions:
- Do you align with the LEGO Group's values and company culture?
- Are you comfortable working in a hybrid environment, with an average of 3 days in the office?
- Do you thrive in a fast-paced, collaborative work environment?
ASSUMPTION: The LEGO Group values diversity, inclusion, and collaboration, and seeks candidates who align with these principles.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Keeping up with the ever-changing social media landscape and platform updates
- Balancing the need for data-driven decision making with the importance of creativity and innovation
- Working with influencers and creators to ensure brand authenticity and alignment with LEGO Group values
ASSUMPTION: These challenges can be overcome with strong project management skills, a deep understanding of the social media landscape, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- This role focuses more on global social media activation and influencer marketing than other related positions, such as Social Media Specialist or Content Strategist
- Unlike other marketing roles, this position requires a strong understanding of the social media landscape and platform algorithms
- Career progression in this role could lead to senior marketing positions within the LEGO Group or other global brands
ASSUMPTION: This role offers unique opportunities for growth and development within the global marketing landscape.
📝 Sample Projects
- Developing and executing an influencer marketing campaign to launch a new LEGO product line targeted at Older Kids and Teens
- Analyzing social media performance data to identify trends and optimize content strategy for a global brand
- Collaborating with cross-functional teams to create seamless brand storytelling moments across multiple platforms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams within the Global Social Media team and the broader LEGO Group?
- What opportunities are there for professional growth and development within this role and the LEGO Group?
- How does the LEGO Group support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past social media campaigns and their outcomes to discuss during the interview
- Research the LEGO Group's recent social media initiatives and be ready to discuss them
- Follow up with the LEGO Group's HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
