📌 Core Information
🔹 Job Title: Social Media Manager at Castle Hill Inn
🔹 Company: Newport Restaurant Group
🔹 Location: Newport, Rhode Island, United States
🔹 Job Type: On-site
🔹 Category: 📱 Social Media Marketing
🔹 Date Posted: Wed Apr 02 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Creating and managing social media profiles for Castle Hill Inn
- Developing and publishing content optimized for social platforms
- Coordinating on-brand content with operations
- Measuring and analyzing social media performance
ASSUMPTION: Based on the job location and industry, it's assumed that the role involves hands-on engagement with on-site events and activities, utilizing the picturesque setting of the inn for social content.
📋 Key Responsibilities
✅ Set up and optimize company pages to increase visibility
✅ Manage social media profiles, including writing, posting, and content approval
✅ Collaborate on integrating social media with broader business strategies
✅ Stay informed on emerging social media trends and competitive activities
ASSUMPTION: The role likely requires frequent interaction with various departments to align social strategies with marketing and operational goals, drawing on a collaborative work culture.
🎯 Required Qualifications
Education: Must have a bachelor’s degree in Marketing and/or Communications
Experience: Minimum 3 years in social media marketing is required
Required Skills:
- Excellent writing and project management skills
- Proficiency in Microsoft Office
- Ability to multi-task and track various projects under tight deadlines
Preferred Skills:
- Experience in hospitality and understanding of luxury brands
- Strong collaborative skills for a team-oriented environment
ASSUMPTION: Given the emphasis on project management and collaboration, it’s assumed that candidates must excel in a fast-paced and dynamic environment with diverse team interactions.
💰 Compensation & Benefits
Salary Range: $60,000 - $64,000 annually
Benefits:
- Comprehensive health, dental, and vision insurance
- Paid sick, holiday, and vacation leave
- Employee Ownership Opportunities
- 35% dining discount at group locations
- Additional perks like BJ’s membership and Manager’s Dining Card
Working Hours: Typically 40 hours per week with potential for varied shifts
ASSUMPTION: The role may demand flexible working hours, including evenings and weekends, due to the nature of the hospitality industry.
📌 Applicant Insights
🔍 Company Context
Industry: Restaurants
Company Size: 1,001-5,000 employees, indicating a strong organizational structure with robust support systems
Founded: Not specified, but part of an established employee-owned group
Company Description:
- Employee-owned structure, offering ownership opportunities for employees
- Focus on unique culinary concepts with local community integration
- Commitment to fresh, honest food and outstanding guest experiences
Company Specialties:
- Catering to luxury and unique dining experiences
- Creating locally inspired culinary themes
Company Website: http://www.newportrestaurantgroup.com
ASSUMPTION: The company's size and employee-owned nature suggest potential for career growth and professional development within a supportive team-oriented atmosphere.
📊 Role Analysis
Career Level: Mid-level management role with opportunities for progression in social media strategy and brand management
Reporting Structure: Likely reports to the Marketing Director or similar position within the group
Work Arrangement: Fully on-site to leverage location-based content creation
Growth Opportunities:
- Potential for leadership roles within the marketing team
- Possibility to influence brand strategies at high-profile events
- Opportunities for cross-departmental collaboration
ASSUMPTION: Due to the location’s unique appeal, growth in digital storytelling and content innovation is expected.
🌍 Location & Work Environment
Office Type: On-site within the scenic premises of a luxury coastal inn
Office Location(s): Specific to Castle Hill Inn in Newport, Rhode Island
Geographic Context:
- Located near the picturesque Narragansett Bay
- Part of a vibrant tourist destination offering cultural and seasonal attractions
- Rich in local history and New England charm, enhancing brand storytelling
Work Schedule: Flexibility in working hours to accommodate events and campaigns
ASSUMPTION: The position will benefit from geographical storytelling tied to Newport’s rich heritage and natural beauty.
💼 Interview & Application Insights
Typical Process:
- Initial application through the company website
- Screening interview with HR for culture fit and initial qualifications match
- Technical interview with marketing or social media team leadership
Key Assessment Areas:
- Proficiency in content creation and social media strategies
- Ability to plan, execute, and optimize social campaigns
- Cultural fit within an employee-owned and collaborative team environment
Application Tips:
- Highlight previous social media campaigns and their outcomes
- Showcase content that aligns with luxury and hospitality branding
- Demonstrate insights into leveraging local cultural and geographical aspects
ATS Keywords: Social Media Management, Content Creation, Digital Strategy, Brand Strategy, Engagement Metrics
ASSUMPTION: The hiring process may place significant emphasis on cultural fit and relevant experience in luxury hospitality.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- Analytics platforms (e.g., Google Analytics, Social Media Insights)
ASSUMPTION: The role may include using a combination of traditional social media tools and innovative platforms to capture and analyze data effectively.
👔 Cultural Fit Considerations
Company Values:
- Commitment to employee ownership and empowerment
- Focus on delivering exceptional guest experiences
- Building strong community relations through local sourcing and engagement
Work Style:
- Collaborative and supportive team dynamics
- Emphasis on creativity and innovation in branding
- Flexible and adaptable to industry trends and insights
Self-Assessment Questions:
- Have you effectively led a social media campaign for a luxury brand?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you align with an employee-owned company’s values and collaborative nature?
ASSUMPTION: Given the employee-owned nature, a cultural emphasis on community and high-quality service is expected.
⚠️ Potential Challenges
- Adapting social media strategies to rapidly changing trends
- Managing the balance between creative freedom and brand consistency
- Maintaining engagement levels in off-peak tourist seasons
- Integrating on-site experiences into digital content effectively
ASSUMPTION: Balancing the promotional needs with authentic content generation is critical in this unique environment.
📈 Similar Roles Comparison
- Typically offers more creative freedom than standard corporate roles
- Greater emphasis on local and luxury content strategies
- Opportunities to develop storytelling techniques unique to the hospitality sector
ASSUMPTION: The role's distinctiveness lies in its integration of physical site appeal into digital narratives.
📝 Sample Projects
- Develop and launch a social media campaign highlighting seasonal events
- Collaborate to create a virtual tour series of Castle Hill Inn’s luxury amenities
- Implement analytics-driven strategies to enhance online guest engagement
ASSUMPTION: Projects will likely focus on utilizing the location’s scenic beauty and events to engage digital audiences.
❓ Key Questions to Ask During Interview
- What are the core values that the social media team adheres to at Castle Hill Inn?
- How much creative freedom is provided in developing new content strategies?
- What support and resources are available for professional development?
- Can you describe the career advancement opportunities at Newport Restaurant Group?
- How does the employee ownership structure influence workplace culture?
ASSUMPTION: Questions should seek to understand the practical application of company values and the impact of the employee-owned structure on day-to-day operations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company's career page
- Ensure your resume aligns with the required qualifications and highlights previous relevant experience
- Prepare a portfolio of successful social media projects, particularly in luxury or hospitality sectors
- Following the application submission, await potential contact from HR for initial interview scheduling
- Research thoroughly about Castle Hill Inn and Newport Restaurant Group to prepare for interviews
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
