Social Media Manager (ATX)

📌 Core Information

🔹 Job Title: Social Media Manager (ATX)

🔹 Company: bread & Butter PR

🔹 Location: Austin, TX

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Austin, TX)

🚀 Job Overview

Key aspects of this role include:

• Overseeing visual content strategy and execution for digital clients
• Serving as a liaison between the company and clients
• Managing content sessions and maintaining high-quality visual standards
• Collaborating with photographers, videographers, and other content creators
• Staying up-to-date with digital trends and providing strategic guidance

ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and client management. The ideal candidate will have experience in a similar role, preferably within an agency setting.

📋 Key Responsibilities

✅ Overseeing the visual content strategy and execution for digital clients

✅ Serving as the primary point of contact between the company and clients

✅ Managing content sessions, from planning to execution, ensuring high-quality visuals

✅ Collaborating with photographers, videographers, and other content creators to curate content

✅ Providing strategic guidance and sound advice to team members and clients

✅ Staying up-to-date with digital trends and incorporating them into client strategies

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5+ years of full-time hospitality and/or travel social media and content creation experience, preferable with agency vs. in-house

Required Skills:

• Proficient in photography and videography
• Experience with professional camera equipment and editing software
• Proficient in various content management tools (e.g., Adobe Creative Cloud, Asana, Box, Dropbox, Pixieset, Later.com, CapCut)
• Experience running multiple hotel, restaurant, food & beverage brands campaigns across Instagram, Facebook, X, and TikTok organic social
• Strong attention to detail and ability to meet deadlines
• Excellent communication and interpersonal skills

Preferred Skills:

• Experience with crisis management and providing guidance during crises
• Passion for cultivating relationships within the food and hospitality community
• Appreciation for crafting the client story through social media partnerships, clever social aesthetics, and key messaging
• Media junkie with pop culture acumen

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their photography and videography skills, as well as examples of successful social media campaigns they have managed.

💰 Compensation & Benefits

Salary Range: $65,000 - $75,000 per year

Benefits:

• Generous paid time off
• Paid sick/personal time
• Birthday off
• Endless summer Fridays (half-days year-round)
• Flexible, hybrid schedule
• Medical and dental + dependents
• Extended benefits (vision, life, disability, EAP)
• Generous maternity and family planning leave
• Holiday week in December
• 3% contribution to 401k regardless of participation
• Cell phone reimbursement
• New business bonuses
• Employee referral bonus
• Dogs welcome
• Weekly Wine Wednesdays
• Robust training program
• Mentorship program
• Local love (yearly giveback initiative)

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is based on industry standards for a Social Media Manager role with 3-5+ years of experience in the hospitality and travel industry. The benefits listed are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services

Company Size: 11-50 employees (Mid-sized)

Founded: 2007

Company Description:

• Full-service communications agency specializing in food, drink, and travel
• Collaborative group of dreamers and do-ers
• Combines intimate local knowledge with an extensive national network

Company Specialties:

• Public Relations
• Social Media
• Hospitality
• Digital Marketing
• Web Design
• Influencer Marketing
• Brand Identity
• Creative Services
• Hotels
• Restaurants
• CPG
• Chefs
• Travel

Company Website: https://www.welovebreadandbutter.com/

ASSUMPTION: bread & Butter PR is a mid-sized agency with a strong focus on the food, drink, and travel industries. They value collaboration and creativity in their approach to communications campaigns.

📊 Role Analysis

Career Level: Mid-level (Manager)

Reporting Structure: Reports directly to the Digital Strategist

Work Arrangement: Hybrid (Austin, TX) with flexible scheduling

Growth Opportunities:

• Potential to grow into a senior role or take on additional responsibilities
• Opportunities to work with a diverse range of clients in the hospitality and travel industries
• Chance to develop and implement creative campaigns and alliances

ASSUMPTION: This role offers opportunities for career growth and development within the company. The ideal candidate will be eager to take on new challenges and contribute to the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (Austin, TX)

Office Location(s): 503 W 17th St, 200, Austin, TX 78701, US

Geographic Context:

• Austin, TX is a vibrant city known for its live music, food, and outdoor activities
• The city has a thriving tech industry and a growing startup scene
• Austin is home to the annual South by Southwest (SXSW) festival and conference

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: Austin, TX offers a unique blend of urban and outdoor living, with a strong focus on creativity, innovation, and entrepreneurship. The hybrid work arrangement allows for a flexible balance between office and remote work.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Digital Strategist
• In-person or virtual interview with the Digital Strategist and other team members
• Final interview with the Founder/CEO
• Background check and reference check

Key Assessment Areas:

• Portfolio and work samples showcasing photography, videography, and social media campaign management skills
• Interpersonal and communication skills
• Problem-solving and strategic thinking abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include a portfolio or work samples that demonstrate your photography, videography, and social media campaign management skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills
• Research the company and its clients to show your enthusiasm and understanding of the role

ATS Keywords: Social Media Management, Content Creation, Photography, Videography, Digital Strategy, Client Relations, Campaign Management, Attention to Detail, Content Strategy, Visual Aesthetics, Team Collaboration, Crisis Management, Relationship Building, Pop Culture Acumen, Creative Campaign Development, Trend Analysis

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and skills. Applicants should be prepared to demonstrate their qualifications and fit for the role through a comprehensive interview process.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Asana
• Box
• Dropbox
• Pixieset
• Later.com
• CapCut
• Professional camera equipment
• Social media platforms (Instagram, Facebook, X, TikTok)

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Integrity
• Expertise
• Fun

Work Style:

• Collaborative and team-oriented
• Creative and innovative
• Results-driven and detail-oriented
• Flexible and adaptable
• Positive and enthusiastic

Self-Assessment Questions:

• How do you approach collaboration and teamwork in a fast-paced environment?
• Can you provide an example of a creative social media campaign you've developed and executed?
• How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: The ideal candidate will be a strong cultural fit for the company, with a collaborative, creative, and positive work style. They will be able to thrive in a fast-paced environment and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple clients and projects simultaneously
• Meeting tight deadlines and maintaining high-quality visual standards
• Adapting to changes in client objectives and social media trends
• Working in a hybrid environment with a flexible schedule
• Managing a team and providing guidance during crises

ASSUMPTION: The ideal candidate will be able to manage multiple projects simultaneously, meet tight deadlines, and adapt to changes in a fast-paced environment. They will also be able to provide guidance and support to team members during crises.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Manager position in an agency setting
• However, this role focuses specifically on the hospitality and travel industries
• Career progression may include opportunities to specialize in a specific industry or take on additional responsibilities

ASSUMPTION: This role offers unique opportunities to work with a diverse range of clients in the hospitality and travel industries. The ideal candidate will have a strong understanding of these industries and be eager to contribute to the company's success.

📝 Sample Projects

• Developing and executing a social media campaign for a new hotel opening
• Creating visually appealing content for a restaurant's Instagram and Facebook pages
• Managing a content session for a CPG brand, from planning to execution

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide examples of their work.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role fit into the company's long-term goals and growth plans?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What are the most rewarding aspects of working at bread & Butter PR?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio or work samples that demonstrate your photography, videography, and social media campaign management skills
• Research the company and its clients to show your enthusiasm and understanding of the role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.