Social Media Manager (ATX)

📌 Core Information

🔹 Job Title: Social Media Manager (ATX)

🔹 Company: bread & Butter PR

🔹 Location: Austin, Texas

🔹 Job Type: Full-time

🔹 Category: Marketing & PR

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Mid-level (5-10 years)

🔹 Remote Status: Hybrid (onsite + remote)

🚀 Job Overview

Key aspects of this role include:

• Overseeing visual content strategy and creation for digital clients
• Serving as a liaison between the company and clients
• Ensuring high-quality visuals align with client objectives
• Planning and executing content sessions and photo shoots
• Actively participating in devising high-quality content

ASSUMPTION: This role requires a strong understanding of social media trends, excellent communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Overseeing the development and execution of visual content strategy for digital clients

✅ Serving as a liaison between the company and clients, ensuring high-quality visuals and alignment with client objectives

✅ Planning and executing content sessions and photo shoots for hotel, restaurant, and CPG brands

✅ Actively participating in devising high-quality content that resonates with client perspectives and fosters virality

✅ Being the final gatekeeper for visual content, ensuring all materials align with client goals and maintain expected quality

ASSUMPTION: This role may require working evenings or weekends to meet deadlines or client demands.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5+ years of full-time hospitality and/or travel social media and content creation experience, preferably with an agency

Required Skills:

• Proficient in photography and videography, with experience using professional cameras and editing software
• Experience running multiple hotel, restaurant, food & beverage brands campaigns across Instagram, Facebook, X, and TikTok organic social
• Ability to provide sound guidance and strategy for multiple team members in times of crisis
• Strong attention to detail and ability to meet deadlines
• Proficiency with various platforms aids in campaign management, such as Adobe Creative Cloud, Asana, Box, Dropbox, Pixieset, Later.com, and CapCut

Preferred Skills:

• Experience with social media analytics tools
• Fluency in additional languages

ASSUMPTION: Candidates with additional relevant experience or certifications may be considered.

💰 Compensation & Benefits

Salary Range: $65,000 - $75,000 per year

Benefits:

• Generous paid time off
• Paid sick/personal time
• Birthday off
• Endless summer Fridays
• Flexible, hybrid schedule
• Work remotely from any b&B city
• Medical and dental + dependents
• Extended benefits
• Generous maternity and family planning leave
• Holiday week in December
• 3% contribution to 401k regardless of participation
• Cell phone reimbursement
• New business bonuses
• Employee referral bonus
• Dogs welcome
• Weekly Wine Wednesdays
• Robust training program
• Mentorship program
• Local love

Working Hours: Standard office hours with flexibility for deadlines or client demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services

Company Size: Small (11-50 employees)

Founded: 2007

Company Description:

• bread & Butter is a full-service communications agency with a fondness for all things food, drink, and travel
• They combine intimate local knowledge with an extensive national network to craft clever and multidisciplinary communications campaigns
• Their team is collaborative, creative, and dedicated to providing exceptional service to their clients

Company Specialties:

• Public Relations
• Social Media
• Hospitality
• Digital Marketing
• Web Design
• Influencer Marketing
• Brand Identity
• Creative Services
• Hotels
• Restaurants
• CPG
• Chefs
• Travel

Company Website: https://www.welovebreadandbutter.com/

ASSUMPTION: bread & Butter PR is a well-established agency with a strong reputation in the hospitality and travel industries.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: Reports directly to the Digital Strategist

Work Arrangement: Hybrid (onsite + remote, with standard office hours and flexibility for deadlines or client demands)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the company
• Opportunities to work with a diverse range of clients and industries
• Chance to develop and refine skills in a dynamic and creative environment

ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to work with a diverse range of clients and industries.

🌍 Location & Work Environment

Office Type: Hybrid (onsite + remote)

Office Location(s): 503 W 17th St, 200, Austin, TX 78701, US

Geographic Context:

• Austin, Texas is a vibrant city with a thriving food and hospitality scene
• The city is known for its live music, cultural events, and outdoor activities
• The cost of living in Austin is relatively affordable compared to other major cities in the United States

Work Schedule: Standard office hours with flexibility for deadlines or client demands

ASSUMPTION: Austin, Texas offers a unique blend of urban and outdoor living, with a vibrant food and hospitality scene and a relatively affordable cost of living.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and a team member
• Final interview with the Digital Strategist
• Background check and offer

Key Assessment Areas:

• Portfolio and work samples
• Interview questions focused on experience, skills, and cultural fit
• Assessment of problem-solving skills and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare a portfolio showcasing your best work, including photography and videography samples
• Research the company and industry to demonstrate your knowledge and enthusiasm
• Practice common interview questions and be prepared to discuss your experience and skills in detail

ATS Keywords: Social Media Management, Content Creation, Photography, Videography, Digital Strategy, Client Relations, Campaign Management, Attention to Detail, Content Strategy, Visual Aesthetics, Trend Analysis, Relationship Building, Crisis Management, Creative Campaign Development, Pop Culture Acumen, Team Collaboration

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in detail.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Asana
• Box
• Dropbox
• Pixieset
• Later.com
• CapCut
• Instagram, Facebook, X, TikTok
• Professional camera and editing software

ASSUMPTION: Candidates should be proficient in the use of various platforms and tools for campaign management, as well as photography and videography equipment.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Integrity
• Expertise
• Fun

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Creative and innovative
• Results-driven and deadline-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you able to manage multiple projects and deadlines simultaneously?
• Do you have a strong attention to detail and a keen eye for visual aesthetics?
• Are you comfortable working with a diverse range of clients and industries?

ASSUMPTION: Candidates should be self-motivated, detail-oriented, and comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple clients and projects simultaneously
• Meeting tight deadlines and client demands
• Working evenings or weekends to ensure project completion
• Adapting to changes in client objectives or industry trends
• Navigating a fast-paced, dynamic work environment

ASSUMPTION: This role may present challenges related to time management, adaptability, and working in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Specialist in an agency setting
• However, this role focuses specifically on the hospitality and travel industries
• Career progression may include advancing to a Senior Social Media Manager or Digital Strategist role

ASSUMPTION: This role is similar to other social media management roles in an agency setting, but with a specific focus on the hospitality and travel industries.

📝 Sample Projects

• Managing a social media campaign for a new hotel opening
• Creating visually appealing content for a restaurant's grand reopening
• Developing a social media strategy for a CPG brand launch

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role?
• How does the company support work-life balance for employees?
• What opportunities are there for professional growth and development within the company?
• How does the company approach client relations and retention?
• What is the company's strategy for staying ahead of industry trends and innovations?

ASSUMPTION: These interview questions can help candidates better understand the role, the company culture, and the expectations for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://breadbutterpr.applytojob.com/apply/7NHkt5eIgv/Social-Media-Manager-ATX
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare a portfolio showcasing your best work, including photography and videography samples
• Research the company and industry to demonstrate your knowledge and enthusiasm
• Practice common interview questions and be prepared to discuss your experience and skills in detail
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.