Social Media Manager (Australia)

🔹 Job Title: Social Media Manager (Australia) 🔹 Company: Home Loan Experts (Alaya) 🔹 Location: Sydney, New South Wales, Australia 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 13, 2025 🔹 Experience Level: Mid-Level (2-5 years) 🔹 Remote Status: Hybrid (Sydney office) 🚀 Job Overview Key aspects of this role include: - Developing and implementing full-funnel social media strategies aligned with marketing KPIs to drive ROI. - Collaborating with internal teams to execute cohesive campaigns and monitor performance using analytics tools. - Championing the brand voice and persona across all platforms, tailoring content strategies for diverse Australian audience segments. - Launching and monitoring paid campaigns on platforms like Meta, LinkedIn, and TikTok with a strong ROI and audience targeting focus. ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and continuous learning. 📋 Key Responsibilities ✅ Develop and implement insight-driven, full-funnel social media strategies that drive ROI. ✅ Champion the brand voice and persona across all platforms, tailoring content strategies for diverse Australian audience segments. ✅ Build brand presence and engagement through platform-specific strategies and content. ✅ Launch and monitor paid campaigns (Meta, LinkedIn, TikTok) with a strong ROI and audience targeting focus. ✅ Optimize content performance through A/B testing of headlines, creatives, and CTAs. ✅ Collaborate with internal teams to ensure cohesive campaign execution. ✅ Monitor social trends, algorithm shifts, and competitor activity to adapt strategies accordingly. ✅ Use analytics tools to report on performance and make data-informed improvements. ✅ Actively communicate Home Loan Experts' status as a leading brand through all social media activities, driving tangible business growth and market impact. ASSUMPTION: This role requires a high level of ownership, proactivity, and agility, with a strong focus on delivering results and exceeding targets. 🎯 Required Qualifications Education: - Bachelor’s in Marketing, Media, Communications, or a related field. Experience: - 3+ years in social media management (agency or multi-brand experience preferred). Required Skills: - Deep expertise across Instagram, Facebook, LinkedIn, TikTok, YouTube. - Hands-on experience with social ad tools and analytics platforms (Meta Suite, Google Analytics). - Strong copywriting and storytelling capability. - Visual editing using Canva, Adobe Suite, or equivalent. - Video creation/editing using CapCut, Reels tools, or Premiere. Preferred Skills: - Experience working in a hybrid or remote team environment. - Familiarity with the Australian mortgage broking industry. ASSUMPTION: Candidates with a proven track record of successful social media strategies and the ability to work independently in a fast-paced environment will be highly competitive for this role. 💰 Compensation & Benefits Salary Range: AUD 80,000 - 100,000 per annum (based on industry standards for mid-level social media managers in Sydney). Benefits: - Competitive salary package. - Performance-based bonuses. - Comprehensive health insurance. - Generous professional development opportunities. - Flexible work arrangements. Working Hours: 40 hours per week, with some flexibility for remote work. ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level social media managers in Sydney. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Home Loan Experts is a leading mortgage broking firm in Australia, specializing in complex loans and helping Australians achieve their property dreams. Company Size: Medium-sized (201-500 employees) with a strong presence in the Australian market. Founded: Home Loan Experts was founded in 2002, with Alaya (formerly HLE Nepal) established in 2015 to provide outsourcing and offshoring services. Company Description: - Home Loan Experts is renowned for its expertise in complex loans and commitment to helping Australians achieve their property dreams. - The company values care, passion, and oneness, fostering a collaborative and high-performing team environment. - Home Loan Experts is an award-winning mortgage broking firm, recognized for its innovation, performance, and outstanding results. Company Specialties: - Mortgage broking and lending services. - Complex loan solutions. - Digital marketing and customer engagement. Company Website: www.homeloanexperts.com.au ASSUMPTION: Home Loan Experts is a well-established company with a strong reputation in the Australian mortgage broking industry, offering a supportive and collaborative work environment. 📊 Role Analysis Career Level: Mid-level, with opportunities for growth and progression within the marketing team. Reporting Structure: This role reports directly to the Marketing Manager and works closely with content, SEO, design, and analytics teams. Work Arrangement: Hybrid, with a physical presence required in the Sydney office. Growth Opportunities: - Opportunities to work on high-impact campaigns and drive business growth. - Potential to take on additional responsibilities and advance within the marketing team. - Access to professional development opportunities and training. ASSUMPTION: This role offers a unique opportunity for mid-level social media managers to make a significant impact on a leading Australian mortgage broking firm and grow their career within a dynamic and supportive team. 🌍 Location & Work Environment Office Type: Modern, collaborative office space in Sydney's central business district. Office Location(s): 50 Martin Place, Sydney NSW 2000, Australia. Geographic Context: - Sydney is Australia's largest and most diverse city, offering a vibrant cultural scene, beautiful beaches, and a high standard of living. - The central business district is home to numerous corporate headquarters, retail outlets, and entertainment venues. - Sydney's climate is temperate, with mild winters and warm summers. Work Schedule: Standard business hours, with some flexibility for remote work. ASSUMPTION: The Sydney office provides a modern and collaborative work environment, with easy access to public transportation and numerous amenities. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video call with the hiring manager. 3. In-depth interview with the marketing team. 4. Final interview with the CEO or a senior team member. Key Assessment Areas: - Strategic thinking and campaign planning. - Platform expertise and content creation skills. - Data analysis and reporting capabilities. - Cultural fit and alignment with company values. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills. - Include a portfolio showcasing your campaign wins and ability to overcome challenges. - Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability. ATS Keywords: Social media management, performance marketing, content strategy, analytics, copywriting, storytelling, visual editing, video creation, A/B testing, collaboration, data analysis, trend monitoring, campaign execution, customer journey understanding, platform mastery, growth mindset. ASSUMPTION: The application process for this role is competitive, with a strong focus on strategic thinking, creativity, and data-driven decision making. 🛠️ Tools & Technologies - Meta Suite (Facebook Ads Manager, Instagram Insights, etc.) - Google Analytics - Canva or Adobe Suite (Photoshop, Illustrator, etc.) - CapCut or Premiere (video editing) - Hootsuite or Buffer (social media management) - Google Workspace (Gmail, Google Drive, Google Docs, etc.) ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are widely used in the social media management industry. 👔 Cultural Fit Considerations Company Values: - Care: Demonstrating genuine concern for the well-being of clients and team members. - Passion: Exhibiting a strong desire and enthusiasm for driving results and achieving outstanding outcomes. - Oneness: Fostering a collaborative and inclusive team environment that values diversity and encourages open communication. Work Style: - Results-driven: Focusing on delivering tangible outcomes and exceeding targets. - Data-driven: Making informed decisions based on data analysis and insights. - Adaptable: Embracing change and continuously learning to stay ahead in the fast-evolving social media field. Self-Assessment Questions: - How do you demonstrate care for clients and team members in your daily work? - How do you stay up-to-date with platform trends and algorithm shifts? - How do you approach A/B testing and data analysis to optimize content performance? ASSUMPTION: Candidates who align strongly with Home Loan Experts' core values and work style will be well-suited to this role and the company's culture. ⚠️ Potential Challenges - Managing multiple social media platforms and campaigns simultaneously. - Keeping up with the fast-paced and ever-changing social media landscape. - Balancing strategic thinking with hands-on execution and day-to-day tasks. - Collaborating effectively with diverse internal teams and stakeholders. ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a proactive approach to problem-solving. 📈 Similar Roles Comparison - Social Media Manager (Agency): This role may involve managing multiple client campaigns, with a focus on delivering results and meeting client expectations. - Social Media Specialist (In-house): This role may have a narrower focus on content creation and community management, with less emphasis on strategy and analytics. - Digital Marketing Manager: This role may encompass a broader range of digital marketing channels, with a focus on overall digital strategy and campaign execution. ASSUMPTION: This role offers a unique blend of strategic thinking, hands-on execution, and data-driven decision making, making it well-suited to candidates with a strong background in social media management. 📝 Sample Projects - Campaign Launch: Develop and execute a launch campaign for a new mortgage product, driving brand awareness and lead generation across key social media platforms. - Algorithm Shift Response: Monitor and analyze changes in platform algorithms, and quickly adapt content strategies to maintain optimal performance and engagement. - Community Engagement: Create and implement a community management strategy to increase brand loyalty, customer satisfaction, and advocacy. ASSUMPTION: These sample projects illustrate the strategic, hands-on, and data-driven nature of this role, with a focus on driving tangible business results. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 90 days? - How does this role fit into the broader marketing strategy and team structure? - What are the most significant challenges facing the social media team currently, and how can this role address them? - How does the company support the professional development and growth of its marketing team members? - What is the company's approach to work-life balance and flexible work arrangements? ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role, team, and company, and will help candidates make an informed decision about their fit for the position. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link. - Tailor your resume and cover letter to highlight your relevant experience and skills. - Include a portfolio showcasing your campaign wins and ability to overcome challenges. - Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability. - Follow up with the hiring manager one week after submitting your application to express your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.