Social Media Manager

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Renuity

🔹 Location: Madison, Wisconsin

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing the organic social media presence across multiple platforms
• Curating, developing, and publishing engaging content to drive engagement and brand awareness
• Supervising and collaborating with a videographer to ensure effective content creation
• Analyzing performance metrics to optimize social media strategies and campaigns
• Cultivating relationships with followers, influencers, and key community members to drive organic growth

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and a deep understanding of social media best practices. The ideal candidate will be able to leverage emerging trends to drive success and have experience managing creative teams.

📋 Key Responsibilities

✅ Lead and supervise the social media team, including direct oversight of the videographer, ensuring effective collaboration, clear communication, and timely execution of content creation across various platforms

✅ Develop and execute an editorial calendar, ensuring timely and consistent content across all platforms

✅ Create a variety of content types, including written posts, photos, videos, and infographics that align with brand voice and strategy

✅ Identify, curate, and develop content that resonates with target audiences to increase engagement, grow followers, and drive brand awareness

✅ Drive organic growth by cultivating relationships with followers, influencers, and key community members

✅ Respond promptly to comments, direct messages, and mentions within 24 hours, maintaining a positive and engaging tone

✅ Use data and insights to refine strategies, increase user interaction, and boost overall engagement metrics (likes, shares, comments)

✅ Identify and engage with relevant influencers and brand advocates to expand reach and increase credibility

✅ Collaborate with influencers on content creation, partnerships, and campaigns

✅ Monitor, track, and analyze social media performance, including engagement, growth, and conversion metrics

✅ Report on KPIs and suggest actionable improvements to optimize content and campaigns

✅ Maintain brand consistency across all social media channels while adhering to platform-specific guidelines

✅ Stay up to date with social media best practices, algorithm changes, and emerging trends to ensure the brand remains innovative and competitive

✅ Work independently to execute social media strategies while collaborating with cross-functional teams on content and campaign initiatives

✅ Share insights and collaborate with marketing, PR, and creative teams to align social media efforts with broader marketing goals

✅ Coordinate with team members to develop and implement social media campaigns, monitor content performance, and adjust strategies as needed to achieve goals and KPIs

✅ Provide guidance and mentorship to the videographer, ensuring alignment with the overall social media strategy, and facilitate professional development opportunities

ASSUMPTION: This role requires strong leadership, communication, and interpersonal skills to motivate and guide team members. The ideal candidate will have experience with social media management tools and analytics platforms, as well as a creative mindset with the ability to think outside the box and develop unique campaigns that capture attention.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or related field

Experience: 3+ years of experience in social media management

Required Skills:

• Proven experience growing and managing social media communities for brands, with a track record of increasing followers, engagement, and conversions
• Proven experience managing creative teams, specifically with oversight of content creators such as videographers
• Strong understanding of social media platforms (Facebook, Instagram, Twitter, Snapchat, Reddit) and their best practices
• Exceptional writing, editing, and storytelling skills, with a portfolio of work samples showcasing your ability to create engaging content
• Ability to analyze data and use insights to drive performance and optimize campaigns
• Experience in managing and reporting on social media KPIs (e.g., engagement rate, reach, conversions)
• Knowledge of influencer marketing and strategies for cultivating influencer relationships
• Results-oriented with a focus on achieving goals and KPIs while optimizing campaigns for better performance
• Ability to work independently, take initiative, and meet deadlines in a fast-paced environment
• Strong attention to detail and ability to manage multiple projects simultaneously
• A passion for social media, staying on top of industry trends, and innovating content strategies

Preferred Skills:

• 1 year in a leadership or supervisory role
• Experience with video production, content creation, and post-production processes

ASSUMPTION: While not explicitly stated, having experience with social media management tools and analytics platforms would be beneficial for this role. Additionally, experience in a leadership or supervisory role and familiarity with video production processes would be valuable but not required.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a mid-level social media manager in Madison, Wisconsin)

Benefits:

• Full benefits package including health, vision, dental, and 401k match up to 6%
• Paid Time Off (PTO) and holidays
• Career Advancement opportunities

Working Hours: 40 hours per week, Monday through Friday, with flexibility for occasional remote work or adjusted hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level social media manager in Madison, Wisconsin. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement and renovation services

Company Size: 1,001-5,000 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: Renuity was founded in [Year], with a focus on providing high-quality home improvement services through certified local providers

Company Description:

• Renuity combines the best of renovation expertise, local know-how, and collaborative project management services to ensure clients have peace of mind throughout the renovation process
• The company offers a wide range of services, including roofing, window installations, bathroom and kitchen updates, and more
• With a national presence, local installation experts, quality products, and a commitment to customer satisfaction, Renuity is dedicated to getting the job done right every time

Company Specialties:

• Home Renovation
• Home Improvement
• Project Management
• Customer Satisfaction

Company Website: http://renuityhome.com

ASSUMPTION: Renuity is a well-established company in the home improvement industry, with a strong focus on customer satisfaction and a commitment to quality workmanship. The company's size and industry position provide opportunities for career growth and development within the marketing department.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience) with opportunities for growth and advancement within the marketing department

Reporting Structure: The Social Media Manager will report directly to the Marketing Director and collaborate with cross-functional teams, including PR, creative, and other marketing specialists

Work Arrangement: On-site, full-time position with opportunities for occasional remote work or adjusted hours as needed

Growth Opportunities:

• Advancement to a Senior Social Media Manager or similar role within the marketing department
• Expansion of responsibilities to include additional marketing channels or campaigns
• Opportunities to mentor and develop junior team members, contributing to the overall growth and success of the marketing team

ASSUMPTION: This role offers a clear path for career progression within the marketing department, with opportunities for growth and advancement based on performance and demonstrated skills.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and supportive team culture

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US (Headquarters) and 1447 S Tryon St, Charlotte, North Carolina 28203, US (Madison, Wisconsin office)

Geographic Context:

• Madison, Wisconsin is located in the Midwestern United States, with a population of approximately 259,685 people
• The city is known for its vibrant arts and culture scene, as well as its commitment to sustainability and environmental initiatives
• Madison is home to several Fortune 500 companies and offers a diverse range of industries, including healthcare, technology, and manufacturing

Work Schedule: Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional remote work or adjusted hours may be available as needed

ASSUMPTION: The Madison, Wisconsin office provides a collaborative and supportive work environment, with opportunities for professional growth and development within the marketing department.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth behavioral and situational interview to evaluate problem-solving skills, leadership potential, and cultural fit
• Skills assessment or case study to evaluate social media strategy, content creation, and performance analysis skills
• Final interview with the Marketing Director to discuss career growth opportunities and next steps

Key Assessment Areas:

• Strategic thinking and planning
• Content creation and storytelling skills
• Leadership and team management abilities
• Data analysis and performance optimization skills
• Cultural fit and alignment with Renuity's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media management experience and skills
• Include specific examples of successful social media campaigns or projects you've led, emphasizing results and metrics
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Renuity's company culture and values to demonstrate your fit and enthusiasm for the role

ATS Keywords: Social Media Management, Content Development, Community Engagement, Influencer Marketing, Performance Analysis, Brand Consistency, Leadership, Communication, Data Analysis, Creative Thinking, Storytelling, Project Management, Team Collaboration, Social Media Strategy, Trend Awareness, Content Creation

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates who possess strong strategic thinking, leadership, and data analysis skills, as well as a deep understanding of social media best practices and trends.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics platforms (e.g., Google Analytics, native social media insights)
• Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Familiarity with social media management tools, analytics platforms, and video production software is essential for this role. Additionally, experience with project management and collaboration tools will be beneficial for working effectively within a team environment.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus: Prioritizing customer satisfaction and exceeding expectations
• Integrity: Acting with honesty, transparency, and ethical standards in all aspects of work
• Collaboration: Working together to achieve common goals and drive success
• Innovation: Embracing change and continuously seeking improvement
• Accountability: Taking responsibility for one's actions and delivering on commitments

Work Style:

• Collaborative: Working closely with team members to achieve common goals and drive success
• Adaptable: Embracing change and continuously seeking improvement in processes and strategies
• Data-driven: Making informed decisions based on data and analytics to optimize performance
• Creative: Thinking outside the box and approaching challenges with an innovative mindset
• Results-oriented: Focusing on achieving goals and KPIs while optimizing campaigns for better performance

Self-Assessment Questions:

• How do your personal values align with Renuity's company values, specifically in the context of this role?
• Describe a time when you had to adapt to a significant change in a social media strategy or campaign. How did you approach this challenge, and what was the outcome?
• How do you prioritize and manage multiple projects simultaneously, ensuring that each receives the attention it deserves?

ASSUMPTION: Renuity values candidates who demonstrate strong alignment with the company's values and a commitment to customer satisfaction, collaboration, and continuous improvement. The ideal candidate will possess a creative and adaptable work style, with a focus on delivering results and optimizing performance.

⚠️ Potential Challenges

• Managing a team and providing guidance to a videographer may require strong leadership and communication skills, as well as experience in content creation and post-production processes
• Keeping up with the latest social media trends and algorithm changes may require continuous learning and adaptation
• Balancing the demands of multiple social media platforms and content types may necessitate strong project management and time management skills

• Collaborating with cross-functional teams and stakeholders may require strong communication and interpersonal skills, as well as the ability to navigate complex organizational structures

ASSUMPTION: The Social Media Manager role at Renuity presents unique challenges and opportunities for growth and development within the marketing department. By leveraging strong leadership, communication, and project management skills, candidates can successfully navigate these challenges and contribute to the overall success of the team.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position offers a unique opportunity to lead and manage a team, with a focus on strategic planning, content creation, and performance optimization
• As a mid-sized company, Renuity provides a supportive and collaborative work environment, with opportunities for career growth and advancement within the marketing department
• Compared to other roles in the home improvement industry, this position offers a focus on customer satisfaction and brand awareness, with a commitment to quality workmanship and innovative marketing strategies

ASSUMPTION: This role offers a unique blend of leadership, strategic planning, and creative content development, with a focus on driving engagement, growth, and brand awareness for Renuity's social media channels.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new roofing product, including content creation, influencer partnerships, and performance analysis
• Managing a team to create and publish engaging content for a home renovation event, resulting in a 30% increase in event attendance and a 25% increase in social media engagement
• Collaborating with the creative team to develop a series of videos showcasing Renuity's commitment to quality workmanship and customer satisfaction, leading to a 15% increase in customer testimonials and a 20% increase in website traffic

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for growth and development within the Social Media Manager role at Renuity.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the overall team hierarchy?
• How does Renuity approach collaboration and communication between marketing, PR, and creative teams, and how can this role contribute to cross-functional success?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?
• What opportunities are there for professional growth and development within the marketing department, and how does this role contribute to that growth?
• How does Renuity support work-life balance, and what resources are available to help employees manage their personal and professional responsibilities?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.

📝 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant social media management experience and skills, emphasizing specific examples of successful campaigns or projects you've led
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments, and researching Renuity's company culture and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
• If selected for an interview, arrive 10-15 minutes early to demonstrate punctuality and professionalism

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.